I was just chatting earlier today with a fellow parent who was picking up their kid from an outdoor educational program, Nashville Nature Explorers is you’re in the area are AMAZING. He told me that he was into converting vans into living spaces, and was talking for the first time Read more…
What’s a conversion when it comes to SEO? The documentation on Google analytics is typically Googe vague and says it’s “[a] completed activity, online or offline, that is important to the success of your business.” The definition that the majority of SEO’s consider conversions is the completion of a trackable Read more…
With a nod to Lyndon (@darthNa)… dive straight into creating SEO content that’s not only rich in information but also a delight to navigate. Craft summaries that hook your audience, structuring your piece for easy navigation, and using styling techniques to make key points stand out. With an emphasis on Read more…
If you’re not following @darth_na Lyndon NA, you’re missing out on fantastic deep-dives on various and sundry conversational areas in SEO. This morning I was fascinated by his take on our the “generative” search results, because Google, Bing and even Twitter have their own SGE type experiences integrated, and there Read more…
What activities actually drive significant change? Big PR efforts or stunts? Wining & dining writers and bloggers? Would love some inspiration.” jenkster08 The number of unique, relevant anchor text links to specific product, service page or article is the single most powerful “metric” you could focus on when it comes Read more…
Unfortunately, you may have received a cold-call, got a cold-call email, got a form submission or a Linked-in message purporting that you can get fantastic, instant marketing results from X Y or Z service “doing SEO” for your business. Why Should You Beware of Promises of “Instant Success” in SEO? Read more…
The Robots Exclusion Protocol, popularly known as Robots.txt, is a crucial aspect of website management and has been widely used by website owners to regulate the access of web robots to their websites. This text file, which is placed in the root directory of a website, acts as a guide Read more…
Create a list of relevant keywords, gather the monthly search volume estimates for those terms and multiply them by an “organic click through rate” that simulates the number of clicks a site in a particular ranking position would receive. This allows you to predict the potential organic traffic to a Read more…
The Director of SEO Branding at Wix contributes a brilliantly honest piece to our #seobits series outlining his thoughts on when and when not to use AI-powered content creation services. This is Mordy’s open breakdown in full text. How are you doing, everyone? My name is Mordy Oberstein, and I’m Read more…
TLDR: Don’t rely just on SEO Tools – Go manually review your search result pages If you’re wanting to know HOW to go beyond spreadsheets then meet Tyler O’Shea, founder of the awesome sports site Joker Mag. Here he shares his valuable insights in this #SEObits video on how going Read more…
This is how Jonas does keyword research on the topic of “brand equity,” using Semrush to map out a tiny cluster. Use Semrush’s “Keyword Magic Tool” to paste your primary topic’s keyword. You chose “brand equity” in this instance. Next, you choose “Exact Match” and concentrate on the box of Read more…
Go beyond Just Search Volumes When you’re doing keyword research or content analysis, as you plan out your content marketing service objectives for 2023 to simply stick your nose into Ahrefs or SEMrush, muck around in Google sheets for a few days and call it a job. However, if you Read more…
SEO Tools May Not Hold Your Answers, But People Might When you’re working long enough in SEO, your first instinct when you’re tasked with optimizing a page or a site, might be for you to pop open your SEMrush, Ahrefs or a keyword forecasting tool and have it do all Read more…
I recently moved my family and my SEO consulting to Cookeville, Tennessee and have been exploring the local stores and activiites. I’m a big board game nerd, so of course I checked out the local board game shop and found they were also an active game room and lounge! As Read more…
This exploration takes us behind the scenes of Google’s announcement, revealing the nuances and expert conjectures surrounding this anticipated algorithm shift. Unmasking the Buzz: Certainly, the SEO community is abuzz with speculations and insights surrounding Google’s proclamation of the Helpful Content algorithm update. Jeremy Rivera peels back the layers, acknowledging Read more…
The weekly #SEObits round-up is a curated recap of the best of the week’s social media coverage. There are a lot of useful insights in these tweets, but they go by so quickly that you might miss them! Here’s my best effort at bringing all those answers and questions into Read more…
How Do You Find & Fix Broken Links? Check for broken external and internal links Look at your redirect plugins. They will often keep a log of 404 errors. Look at your “log files,” if you have them configured, to spot traffic to pages that no longer exist. Run a Read more…
The brave crew of Digital Olypus reached out to 8 experts to ask about failure, content marketing and what is the “secret stink sauce” that causes your content to fail so that you can avoid it! “Content often fails for two reasons: not taking into account user search intent and Read more…
The weekly #SEObits round-up is a curated recap of this week’s best threads and marketing messages in social media. There are a lot of useful insights in these tweets, but they go by so quickly that you might miss them! Here’s my best effort at bringing all those answers and Read more…
Don’t Get Locked Into A Specific Number of Words for your posts You can often get away with ~400-1000 words for: We’ve found blog posts between 1200-2000 words are sufficient for covering most keywords: I generally look at the 2-3 lowest authority posts that are ranking (low DR and few Read more…