What activities actually drive significant change? Big PR efforts or stunts? Wining & dining writers and bloggers? Would love some inspiration.” jenkster08 The number of unique, relevant anchor text links to specific product, service page or article is the single most powerful “metric” you could focus on when it comes Read more…
Unfortunately, you may have received a cold-call, got a cold-call email, got a form submission or a Linked-in message purporting that you can get fantastic, instant marketing results from X Y or Z service “doing SEO” for your business. Why Should You Beware of Promises of “Instant Success” in SEO? Read more…
The Robots Exclusion Protocol, popularly known as Robots.txt, is a crucial aspect of website management and has been widely used by website owners to regulate the access of web robots to their websites. This text file, which is placed in the root directory of a website, acts as a guide Read more…
Create a list of relevant keywords, gather the monthly search volume estimates for those terms and multiply them by an “organic click through rate” that simulates the number of clicks a site in a particular ranking position would receive. This allows you to predict the potential organic traffic to a Read more…
The Director of SEO Branding at Wix contributes a brilliantly honest piece to our #seobits series outlining his thoughts on when and when not to use AI-powered content creation services. This is Mordy’s open breakdown in full text. How are you doing, everyone? My name is Mordy Oberstein, and I’m Read more…
TLDR: Don’t rely just on SEO Tools – Go manually review your search result pages Tyler O’Shea, founder of the awesome sports site Joker Mag shares his valuable insights in this #SEObits video on how going BEYOND the spreadsheet helped him capture some incredible keywords that SEEMED “out of reach”. Read more…
This is how Jonas does keyword research on the topic of “brand equity,” using Semrush to map out a tiny cluster. Use Semrush’s “Keyword Magic Tool” to paste your primary topic’s keyword. You chose “brand equity” in this instance. Next, you choose “Exact Match” and concentrate on the box of Read more…
Go beyond Just Search Volumes When you’re doing keyword research or content analysis, as you plan out your content marketing service objectives for 2023 to simply stick your nose into Ahrefs or SEMrush, muck around in Google sheets for a few days and call it a job. However, if you Read more…
SEO Tools May Not Hold Your Answers, But People Might When you’re working long enough in SEO, your first instinct when you’re tasked with optimizing a page or a site, might be for you to pop open your SEMrush, Ahrefs or a keyword forecasting tool and have it do all Read more…
I recently moved my family and my SEO consulting to Cookeville, Tennessee and have been exploring the local stores and activiites. I’m a big board game nerd, so of course I checked out the local board game shop and found they were also an active game room and lounge! As Read more…
Certainly there is a lot to parse, and a lot of expert SEO conjecture when it comes to Google’s official announcement of the Helpful Content algorithm update. But as many have been quick to point out: We haven’t seen it actually roll out yet. So what do we actually know? Read more…
The weekly #SEObits round-up is a curated recap of the best of the week’s social media coverage. There are a lot of useful insights in these tweets, but they go by so quickly that you might miss them! Here’s my best effort at bringing all those answers and questions into Read more…
How Do You Find & Fix Broken Links? Check for broken external and internal links Look at your redirect plugins. They will often keep a log of 404 errors. Look at your “log files,” if you have them configured, to spot traffic to pages that no longer exist. Run a Read more…
The brave crew of Digital Olypus reached out to 8 experts to ask about failure, content marketing and what is the “secret stink sauce” that causes your content to fail so that you can avoid it! “Content often fails for two reasons: not taking into account user search intent and Read more…
The weekly #SEObits round-up is a curated recap of this week’s best threads and marketing messages in social media. There are a lot of useful insights in these tweets, but they go by so quickly that you might miss them! Here’s my best effort at bringing all those answers and Read more…
Don’t Get Locked Into A Specific Number of Words for your posts You can often get away with ~400-1000 words for: We’ve found blog posts between 1200-2000 words are sufficient for covering most keywords: I generally look at the 2-3 lowest authority posts that are ranking (low DR and few Read more…
What Are Terminal Commands? Your computer is a powerful tool, and can execute specific commands with very short strings of letters if you know how to reach your “Terminal”. On Mac, you can do a search for “Terminal” and access it through the sytem menu. Once the dialog shows up Read more…
A marketing psychology Redbull used Red Bull is one of the most popular energy drinks in the world. How did they get their start? By placing empty cans around London clubs and bars to create an “Illusion” that everyone else is drinking it, but they’re just one of a handful Read more…
Question: Is there any valid reason to keep a URL that is a 301 redirect in your sitemap? Answer: There is only one scenario where you shouldn’t follow best practices and remove a URL that has a 301 redirect from your sitemap. If your new URLs are not being crawled Read more…
How does keyword research need to change when you are working with a local small business service provider? (Roofer, plumber, inspector, painter etc) “If the whole point of a content gap analysis is to learn from your competitors and see how you can do it better, why would you want Read more…