The Naperville Test: What ChatGPT Actually Cites When It Recommends a Local Business
A viral thread says prompt ChatGPT ten times, screenshot the sources, and go get profiles wherever they repeat. I ran it across 13 runs with SERP controls. No source appeared in a majority of runs, 56 percent of citations pointed at the firms own websites, and on long-tail queries ChatGPT matched Google top 4 exactly.









