by jeremyrivera | Dec 17, 2019 | Implement Keyword Research
One of the biggest challenges in the industry of search engine optimization is having a conversation with your client, your boss or your CEO about the potential outcome of your SEO campaign. If you’re in the PPC field, it’s a very direct measurement... by jeremyrivera | Jun 7, 2021 | SEO
Over the weekend I had the opportunity to talk to some of my friends who are not in the search engine optimization industry, and made a realization as I was explaining how we understand Google actually works. I found myself quickly relying on an analogy that I... 
by Alicia Anderson | May 19, 2021 | Implement Keyword Research
You want leads, but not just any leads. Specific leads. Specific people who are interested in you and your project. The general “what is it?” head terms aren’t going to meet those customers where they are, and sorting keyword lists by volume isn’t going to cut it.... 
by jeremyrivera | Apr 26, 2021 | SEO
This is an honest assessment of the SEO strategy and status of the SEO health of this site. This will be a regularly updated monster of a post, with a table of anchor links to the various sections covering the various aspects of SEO for this project. Why have an... 
by jeremyrivera | Apr 20, 2021 | SEO
No matter what kind of small business you have, especially post-covid, your website is very likely the main way that people will find out about it. In case you didn’t notice, people are accustomed to simply opening a browser on their phone to a search engine,... by jeremyrivera | Feb 25, 2021 | Uncategorized
I think it’s ironic. but there’s a LOT of SEOs who haven’t actually been using Google for their keyword research. It’s hard to blame them, SEO tools like SEMrush and Ahrefs have what seems to be dozens and dozens of tools, graphs, charts,... by jeremyrivera | Nov 24, 2020 | Uncategorized
This is a story by Chris Rydburg, trust us…he’s awesome. First, if you helped me along my crazy path of starting an SEO program or mentoring me at all, thank you. It is important to recognize you first and foremost. Context, not Content is Key When I... by jeremyrivera | Apr 13, 2020 | Implement Keyword Research
We start our process by taking your keyword and seeing who currently ranks for that term. We then query all of the keywords that URL ranks for and pull it into the sheet. The “Overlap” (in the first column) then tells you how many of those URLs also rank... by jeremyrivera | Jan 21, 2020 | SEO
The art and science of search engine optimization is a procedural drama, where you start with the Crime Scene, aka the SERP (Search Engine Results Page) and try to determine just why. Why does it rank in that particular spot? What’s the motive? What’s the... 
