Get A Rough Estimate of Your SEO Traffic Potential by Hand
One of the biggest challenges in the search engine optimization industry is having a conversation with your client, your boss, […]
SEO Forecasting: The Comprehensive Guidebook
This isn’t a simple topic. While PPC you can generally model results fairly easily if you have all the minor
Opportunity Sizing In SEO
One of the missing facets of SEO skills is connecting the keyword data available into business terms that make sense
SEO, SEO SOPs
SEO SOP: Audit Blog Topics Against the Product Catalog
Most blog programs carry topics nobody can defend against the product catalog, protected by an email click. Laura Hoot of GPO gives the eight-step audit: name the destination page and CTA for every topic, kill or re-aim the ones that cannot, and re-seed the calendar from the catalog outward.
SEO, SEO SOPs
SEO SOP: Control Which Pages Google Sends Your Paid Clicks To
Google’s AI Max now picks which page on your own site a paid click lands on. Lisa Raehsler of Big Click Co lays out the eight-step audit and exclusion pass to run before the February rollout makes it mandatory.
Hey Search Console! Where Are My F*3Kin’ Clicks, Bro?
The median Search Console property attaches a query to just 34.9% of its clicks. I measured the dark-click gap across 35 properties and confirmed the one export that does not lose them.
Your Actual CTR: Three Prompts To Pull It From Search Console
Published CTR curves describe somebody else’s site. Three copy-paste prompts that pull your real click-through rate out of Search Console, plus the one thing you should never ask any tool to build.
Read the SERP Before You Promise the Keyword
Alex Radetic of Nuvo Agency still does keyword research by opening the search and looking at it. His SERP-reading method, why Search Console impressions are inflated by AI Overviews, and the sixty-seven ChatGPT leads that reframed his AEO pitch.
SEO SOP: Validate the Not-Indexed Bucket Before You Fix It
AJ Kohn checked how many pages in the “Crawled – currently not indexed” bucket were actually indexed. Across 24 clients it ran from 99.8% down to 0.5%. Seven steps to score your own bucket before you spend a penny fixing it.
SEO SOP: Build a Claude Skill That Does Your Pre-Work
Erika Braeger of Ten Speed builds Claude skills that absorb the hour of data-gathering before an analysis starts, and stop there. Eight steps to scope, build, QA and measure one for your own team.
SEO SOP: Mine Your 404 Report for AI-Hallucinated URLs
ChatGPT invents URLs on your domain and sends real people to them. Your 404 report is the list. The step-by-step for turning invented pages into real ones, from Stephanie Long’s Unscripted SEO interview.
“Vetted by AI” Is a Real Disclaimer. Here Is How to Hire SEO Help That Isn’t.
Fiverr and Upwork’s “vetted” section says vetted by AI in the fine print. Stephanie Long of Junction Jack on how to actually hire SEO help, plus the verification habit that catches what the tools invent.
The Naperville Test: What ChatGPT Actually Cites When It Recommends a Local Business
A viral thread says prompt ChatGPT ten times, screenshot the sources, and go get profiles wherever they repeat. I ran it across 13 runs with SERP controls. No source appeared in a majority of runs, 56 percent of citations pointed at the firms own websites, and on long-tail queries ChatGPT matched Google top 4 exactly.
SEO SOP: Validate Keywords With Three Weeks of Google Ads
Before you commit six months of SEO to a keyword set, buy three weeks of ads on it. The three-keyword validation test Gert Mellak runs when a client’s keyword choice is wrong.
8 Reporting Changes After Gert Mellak Called Impressions “All Crap”
Gert Mellak has already pulled impressions out of his client reports, because bots create them and Google does not filter them. Eight practitioner changes from the episode: kill the impressions column, stop pricing off search volume, settle keyword arguments with three weeks of Google Ads, and track high intent instead of traffic.
GSC Regex Checker: Will Your Pattern Actually Run?
Paste a regex and find out whether Search Console, GA4 and Microsoft Clarity will actually run it. Catches lookaheads, backreferences and the other PCRE constructs Google’s RE2 engine silently refuses.
Google Search Console: The Complete Resource Guide
Everything we have published on working with Search Console data: segmenting it with regex, judging how much of it to trust, sizing what is missing, and turning position data into a revenue number.
Google Search Console Regex: The Complete Library
Every regex worth running in Google Search Console, organised by the question it answers, plus the RE2 limits that make half the patterns in circulation silently fail.
We Published Six Markdown Files For AI Crawlers. Then We Found Our Own Site Was Blocking GPTBot.
Six podcast episodes now have machine-readable companion files that are richer than the pages they accompany. Three of our own guests disagree about whether that is a good idea. And while testing it we discovered our flagship site had been returning 429 to OpenAI’s crawler on every single page.
SEO SOP: Decide the One Thing to Ship Next
AI removed the build constraint and replaced it with a harder one. The backlog triage Ben Senescu ran when sixty pull requests arrived faster than he could safely check them.
The $10 SEO Tool: Ben Senescu on Open Source and the $99 Ceiling
Ben Senescu built OpenSEO after bouncing off every tool in the category. The customers who actually pay are not professional SEOs, and the reason why is a market-timing observation worth stealing.
Two Items Before Anything Else: Isaac Justesen on Local SEO for Clinics
Isaac Justesen only markets healthcare clinics, and he says the ranking mechanics barely differ from a plumber. What differs is the copy, the compliance layer, and two items almost nobody finishes.
SEO SOP: Audit the Google Business Profile and Conversion Tracking First
The two-item onboarding pass Isaac Justesen runs on every new local client. Categories and services on the Business Profile, then conversion tracking end to end. Both nearly free, both usually broken.