Keyword Research Tip: You Really Should Look At The SERP

I think it’s ironic. but there’s a LOT of SEOs who haven’t actually been using Google for their keyword research. It’s hard to blame them, SEO tools like SEMrush and Ahrefs have what seems to be dozens and dozens of tools, graphs, charts,...

4 Lessons I Learned Building an SEO Program From Scratch

This is a story by Chris Rydburg, trust us…he’s awesome. First, if you helped me along my crazy path of starting an SEO program or mentoring me at all, thank you. It is important to recognize you first and foremost.  Context, not Content is Key When I...

How Can You Use Backlink Data For SEO?

The art and science of search engine optimization is a procedural drama, where you start with the Crime Scene, aka the SERP (Search Engine Results Page) and try to determine just why. Why does it rank in that particular spot? What’s the motive? What’s the...