One of the biggest challenges in the search engine optimization industry is having a conversation with your client, your boss, or your CEO about the potential outcome of your SEO campaign. In the PPC field, you can directly measure the difference between the budget...
International SEO #SERPSTAT_CHAT

International SEO #SERPSTAT_CHAT

Twitter is a never-ending “firehose of information,” with incredible “Tweet chats” and conversations. The focus of this week’s @serpstat is “International SEO.” 📌In 3 hours, we’ll be talking about International #SEO with...
TEACHING SEO TO YOURSELF #SERPSTAT_CHAT

TEACHING SEO TO YOURSELF #SERPSTAT_CHAT

Twitter is constantly a “firehose of information,” with amazing “Tweet chats” and conversations. This week’s @serpstat emphasis is “Teaching SEO to Yourself.” 🤓In 3 hours, we’re chatting about teaching SEO to yourself with...
Repurpose Your Video Content for SEO

Repurpose Your Video Content for SEO

Videos are becoming a primary format for content marketers as potential customers are consuming more and more content on mobile and on social platforms. A lot goes into producing quality video content including sourcing personalities to appear on-screen, coordinating...
Quick, EASY SEO WIns for End Of Summer 2022

Quick, EASY SEO WIns for End Of Summer 2022

I came across a pattern of several SEO experts this morning posting about quick and easy wins that are popular right now at the end summer of 2022. I thought I’d share them, and add my own quick list. (Note where these lists overlap!) -Utilizing FAQ Schema...
Long tail keywords #serpstat_chat

Long tail keywords #serpstat_chat

Twitter is always a “firehose of information” with fantastic “Tweet chats” and discussions. Last week @serpstat organized a topical exploration of the keyword research tactic of leveraging “Long Tail Keywords”. Bonjour|Hi Welcome to...
#seobits: Anatomy Of An Algorithm Update

#seobits: Anatomy Of An Algorithm Update

Certainly there is a lot to parse, and a lot of expert SEO conjecture when it comes to Google’s official announcement of the Helpful Content algorithm update. But as many have been quick to point out: We haven’t seen it actually roll out yet. So what do we...

SEOchat RECAP: YOU in SEO

If you missed it, @darth_na ran this surprisingly insightful version of the weekly #SEOchat on Twitter. Even though these tweets are jam-packed with information, you may miss them due to how swiftly they appear and go. I attempted to collect and reference all of those...
Why Focus on Long-Tail Keywords in Your Content?

Why Focus on Long-Tail Keywords in Your Content?

Do you really know the power of “Long-Tail”? More than 70% of search queries are long-tail keywords. However, in a recent survey conducted on LinkedIn, only 22% of respondents stated they understand long-tail keywords. If you are writing content or doing...