Get A Rough Estimate of Your SEO Traffic Potential by Hand
One of the biggest challenges in the search engine optimization industry is having a conversation with your client, your boss, […]
SEO Forecasting: The Comprehensive Guidebook
This isn’t a simple topic. While PPC you can generally model results fairly easily if you have all the minor
Opportunity Sizing In SEO
One of the missing facets of SEO skills is connecting the keyword data available into business terms that make sense
SEO, SEO SOPs
SEO SOP: Work a Query Fan-Out Into Named Placements
You rank consensus, not pages. Malte Landwehr of Peec AI turns a query fan-out into a named list of third-party pages to go get: run prompts repeatedly, mine cited sources at URL and domain level, target the pages already listing your competitors, and harvest the words the model appends itself.
What Actually Works in LLM Search: Malte Landwehr on Consensus, Fan-Outs and AI Slop
Malte Landwehr of Peec AI on what actually moves the needle in LLM search: consensus over your own pricing page, a 5-step query fan-out method, and four measurable ways to catch AI slop before it ships.
Tools Earn Links That Blog Posts Never Will
Christopher Gimmer on why people link to something that solves a problem instead of another wall of text – and how to scope a linkable micro-tool.
SEO SOP: One Episode Into Twelve Link Assets
The exact SOP we run: one recorded interview becomes a recap, an SOP, a deck, quote cards and nine syndication targets that each earn a link.
Half Of SEOs Are Doing Digital PR And Do Not Know It
Zak Ali says there are two kinds of SEO left: technical SEOs, and SEOs who have not realised their job is digital PR. Which one are you being paid as?
SEO, SEO SOPs
SEO SOP: Score Keyword Relevance by Co-Ranking Overlap, Then Forecast the Revenue
Stop sorting keywords by volume. Jeremy Rivera of SEO Arcade scores relevance with the one signal Google gives you free – how many of the top 10 ranking URLs co-rank for the same phrase – then flips the sort for long-tail, strips the legally forbidden terms with the client, and runs the survivors through volume, CTR, conversion and sale rate into a tiered revenue proposal.
Your Traffic Will Never Be This Cheap Again
Zak Ali of Finder: the traffic you have today is as cheap as it is going to get. What that means for how you budget acquisition in 2026.
Is The Site You Are Paying For Even Indexed?
A ten-minute indexation check any business owner can run before the next agency invoice – and the three questions to ask if the answer is bad.
Never Rush A Website Migration
Erika Braeger’s first migration question is not technical – it is what business goal is driving this. A pre-flight checklist for migrations that do not tank.
SEO, SEO SOPs
SEO SOP: AI Bot Access-Log Analysis
Clicks are no longer attributable, so move the measurement to the one file you already own. Chris Green of Torque Partnership turns raw server access logs into an AI-visibility metric: segment your content, baseline the bot hits, split-test, verify the IP ranges, and report user-triggered AI bot visits as a leading indicator – never as revenue.
Most Location Pages Suck. Fix Yours.
Melissa Popp does not mince words about location pages. A teardown of what makes them thin, and the structure that makes them rank and convert.
Speed-To-Lead: The SEO Fix That Is Not SEO
Rankings are rarely the leak in a service business. The phone is. A practitioner guide to building a response standard that stops wasting the traffic you already have.
Cite Your Sources To Get Cited By AI
Drew Dorenfest on the verification loop: crawlers check your claims against the sources you name, and pages that cite well get cited back.
Title Tags For Models, H1s For Humans
Bradley Benner splits the job: the meta title is written for the machines, the H1 is written for the person who just landed. Here is the rewrite SOP.
SEO, SEO SOPs
SEO SOP: Vet Links By Relevance, Not DA
A repeatable SOP for judging a link by topical relevance instead of DA or DR, built on what Bradley Benner and Kristiyan Yankov actually check first.
SEO, SEO Podcast Summaries
Press Releases Are Back (For AI Search)
Bradley Benner explains why press releases now earn AI-search citations: brand references on high-authority news properties that LLMs trust and re-quote.
SEO
What SEOs Are Actually Handing to the Robots
Not think-pieces — shipped tooling. Five practitioners describe the agents they built, what they automated end to end, the hours they redirected, and the exact line each of them refuses to cross.
SEO, SEO ROI
Nobody Approves the Fix You Can’t Justify
You found the fix. You can’t get it shipped. Six guests — including a founder saying out loud what clients actually think — on why good recommendations die before the ticket gets written, and the checklist that gets them approved.
SEO
Everyone Wants to Rank in ChatGPT. Here’s What Actually Got People Cited.
Six practitioners with numbers instead of predictions: Revolve’s real LLM traffic figure, the schema lever that moves citation rates fastest, why mentions beat links, the measurement problem, and the dissent that says AI-overview mentions buy you nothing.
7 Quick Wins Hiding in Your Last SEO Crawl
Peter Nikolow of Mobilio Development answered a simple question: after a crawl finishes, what do you actually look at? Here is his list, plus what Unscripted SEO Podcast guests do with the same export.