Custom Keyword Research & SEO ROI Forecasting

Our keyword forecasting app can help you get a great set of relevant keywords for your primary services or products. Not only that will our organic traffic forecasting tool uncover fantastic keyword phrases to target with your content building efforts, but take that typical estimate of volume & traffic a step further.

Once you have your estimated traffic for being in the top 3 organic positions, it’s possible to calculate your potential ROI from those efforts.
How many leads would that amount of traffic bring to your site?
How many of those leads might actually close?
How much revenue does that represent for your business?

 How Much Does This Custom Research Cost?

 

The great news is that since we’ve launced the SAAS version of our reports. we’ve been able to trim the cost for this research to just $30 per report. Even better, each keyword focused report can be “re-run” up to 30 times with different parameters for language, location, device, conversion rate, sale rate and revenue calculations! 

As anyone who has been focusing on SEO as an acquisition channel knows, one of the most important aspects of a successful campaign is effective keyword research.

SEOArcade has designed a process that closely adheres to what we were doing internally. Thanks to the team over at SEOArcade for designing a killer keyword research service.

Stephen Robertson

Hipbadger, a digital marketing company for Small businesses.

How Do You Create Your Keyword Forecast Documents?

We run a query to DataforSEO our SEO data vendor based on your “target keyword”, find the top 10 urls for your site and request the top 100 ranking keywords for all 10 of those domains. This means that the most # of keywords in any report is 1,000. Pull this into a Google Sheet, and apply some formulas to do custom calculations.

Do you provide CPC (Cost Per Click) data in your keyword forecast?

Yes, the raw data I provide includes both MONTHLY search volumes and CPC data provided by DataforSEO.

How do you generate traffic estimates based on keyword volumes?

I utilized the data available through Advanced Web Ranking’s Organic CTR study to come up with “stand-in” placeholder values for each organic keyword position. Of course not every query or industry query space is uniform in how that CTR adjusts up or down, but we feel it’s a reasonable data set for estimate purposes. Thanks to a new feature, you can also project your organic results based on Desktop or mobile device and even customize those values completely.

 

You’ve got two sheets with “Top 3 by position” and Top 4-10 by position what does that mean?

SEO clients often ask, “how would I perform” if my site was “at the top of Google” vs “at the bottom of the page”. We took the organic CTR of the top 3 ranking positions, and multiplied the monthly search volume to give you an estimate of how you’d perform if you were in one of the three spots on average.

Likewise, we took the average CTR of positions 4-10 to give a ROUGH estimate of traffic for ranking out of the top 3 spots. If you want to know EXACTLY what I’d estimate for traffic for each keyword in each position, check the All Keywords * All Positions sheet!

How many times Can I Re-run My Report?

Each keyword you target for an estimate comes with 30 “re-runs”/”Extra Lives” so you don’t have to worry about getting the EXACT conversion rate or sale rate out the gate. You can also tap into our DataForSEO connection to see how your keyword results look in alternate keyword databases based on language or location, making our reports able to support international SEO efforts!

 

As a search engine optimizer it’s easy to have a narrow focus on rankings & traffic but lose sight of the end goal – a positive return on investment for the client, employer, or individual. SEO arcade allows me to zoom out and look at the bigger picture when conducting keyword research.

It aggregates public information along with personal sales data to determine potential profitability. I’ve never seen another tool like it. SEO Arcade is a powerful tool that makes me a better SEO and helps me close deals. It is now an essential first step to any new keyword initiative of mine

Ryan Meighan

Founder, Clicked SEO