We’ve added the ability for you to update the organic click through rate % for each organic position for your forecasts.

If you’re using our seo forecast tool to see your potential traffic for a keyword in various positions, then you might wonder what is the “formula” behind the scenes that’s calculating that search traffic.

Video Transcript:

This is Jeremy Rivera of SEO Arcade wanted to show you real fast, a new feature for you, advanced users. This is the system where you can adjust the organic click-through rate estimates per position.

Currently it’s based on advanced by rankings, Google search console based survey system that suggest that for unbranded keywords, you get 25.2% to 6% of the first position traffic volume on desktop.

If you think you have a better model or you’ve taken the time to filter out & look at your own Google search console data and have your own averages, you can go ahead and pop those values in for yourself and run any future reports using your customized desktop or mobile clicks or rates.

If you want to rerun a previous report with those new click-through rates, just hit the re-redo button here, and you’ll be able to generate. You can rerun each report 30 times. So if we wanted to keep going and see what our baseball attractions potential traffic would look like just as this generate and confirm bada Bing, bada boom.

Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of Homes.com, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.