We don’t know everything. Especially when it comes to online marketing and SEO we may not be given the whole picture by the client, or a configuration of analytics could be incorrect. So while the idea of Search traffic creating conversions to leads, those leads being “closed”/”won”/”sold” and that resulting in revenue is fairly straightforward, in practice it can be difficult.
That’s why we’re now including the “Re-Run” option for every keyword forecast report that you purchase.
How Can you change these parameters?
The basic process for our report includes three main parameters: Your site’s conversion rate, how many of those leads becomes sales in you “Sale/Close Rate”, and how much revenue per sale you generate.
In addition to these basic parameters, we’ve also made some additional feature additions that let you tap into more specific SEO data for volumes and queries.
You can customize your report to find out the results based on a target nation, or by an alternate language.
Additionally, while you can always update our Organic CTR chart in your account, you can now choose wether you’re forecasting for Mobile devices and their estimated organic click distribution or desktop.
Example of a few “Re-runs” for the query “Distillery Tour”
- “Distillery tour” Ireland, English, Mobile CTRs
- “Distillery tour” USA, English, Desktop CTRs
- Changed conversion rate to 5%, Sale close rate to 45%, Revenue per sale to $689
- “Distillery tour”, Germany, German, Desktop CTR
New Features Are In The Works
We’re always looking for feedback, bugs, enhancements to consider. If you have an idea, hit us up on Twitter, we’d be happy to hear from you.
And of course, if you haven’t signed up yet, give it a spin here:
