We don’t know everything. Especially when it comes to online marketing and SEO we may not be given the whole picture by the client, or a configuration of analytics could be incorrect. So while the idea of Search traffic creating conversions to leads, those leads being “closed”/”won”/”sold” and that resulting in revenue is fairly straightforward, in practice it can be difficult.

That’s why we’re now including the “Re-Run” option for every keyword forecast report that you purchase.

How Can you change these parameters?

We have a ton of data fields to customize that can impact the outcome of your forecast

The basic process for our report includes three main parameters: Your site’s conversion rate, how many of those leads becomes sales in you “Sale/Close Rate”, and how much revenue per sale you generate.

In addition to these basic parameters, we’ve also made some additional feature additions that let you tap into more specific SEO data for volumes and queries.

You can customize your report to find out the results based on a target nation, or by an alternate language.

Additionally, while you can always update our Organic CTR chart in your account, you can now choose wether you’re forecasting for Mobile devices and their estimated organic click distribution or desktop.

Example of a few “Re-runs” for the query “Distillery Tour”

New Features Are In The Works

We’re always looking for feedback, bugs, enhancements to consider. If you have an idea, hit us up on Twitter, we’d be happy to hear from you.

And of course, if you haven’t signed up yet, give it a spin here:

Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of Homes.com, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.