Getting your money back from investing in search engine optimization isn’t as direct as PPC, but can be much more lucrative.
This isn’t a simple topic. While PPC you can generally model results fairly easily if you have all the minor data points of budget, CPC and conversion rates making PPC ROAS and ROI calculations straightforward. However, getting traffic from search engines and converting it to revenue is more complicated, and Read more…
If your company is spending money on marketing online, you need a method to be able to determine how much that investment in SEO is going to earn. This fundamental ROI calculation is actually complicated because search engine optimization is not a 1:1 transaction where you’re directly paying for traffic Read more…
Market Muse & Leveraging Topical Clustering To Maximize Your Forecasts I reached out to a number of different SEO experts to get their #seobits take on a passion they have in the vast world of SEO for our #seobits video sessions. Luckily, Jeff from the killer software Marketmuse responded with Read more…
“In the beginning of the internet, Sergey Brin & Larry page created a search engine called Google which ranked websites according to relevance AND authority. This has made a lot of people very angry and been widely regarded as a bad move.” So, some ladies and gentlemen determined to stop Read more…
One of the biggest challenges in the search engine optimization industry is having a conversation with your client, your boss, or your CEO about the potential outcome of your SEO campaign. In the PPC field, you can directly measure the difference between the budget that’s allocated to the program and Read more…
This is the first of 3 articles detailing the content process followed by Tiiny Host, the easiest way to share your design or project. Creating Your Best Content Yet Creating great content is a little like getting a 6 pack. Everyone wants it, but few are willing to put in Read more…
WHEN YOU’RE PITCHING SEO, how do you usually describe the potential outcome of your SEO CAMPAIGN? When I position SEO I focus on 2 aspects: steady long term growth and bldg loyal audiences (as opposed to PPC) #seochat Mordy Oberstein A1: Our outcomes should be tied to driving real business Read more…