Insights and hot takes on SEO in general to help you implement content and link strategies online that generate more revenue.
The same question was put to Claude Opus 5 and Claude Fable 5.1 in separate sessions: when you research a question, what are you actually looking for? Both answers quoted at length, where they converge, where they split, and what it means for how you write.
Martin McGarry’s top tip for anyone learning SEO right now: ask the raw OpenAI or Gemini API the same question you would type into the chat product, diff the two answers, and the delta tells you where the retrieval layer fetches from and where your site has to be positioned. Seven steps, cautions, and a one-page PDF in The Vault.
An ex-black hat explains why Telegram link sellers keep winning, what the Helpful Content Update actually measured, and the one thing an LLM can’t fetch from your site.
Gisele Navarro of HouseFresh measured her own visitors by source instead of trusting vendor claims: ChatGPT, Claude and Gemini referrals stay about two minutes, Reddit and YouTube stay six to eight across multiple pages. Here is the eight-step audit and the page rebuild it drove.
Most blog programs carry topics nobody can defend against the product catalog, protected by an email click. Laura Hoot of GPO gives the eight-step audit: name the destination page and CTA for every topic, kill or re-aim the ones that cannot, and re-seed the calendar from the catalog outward.
Google’s AI Max now picks which page on your own site a paid click lands on. Lisa Raehsler of Big Click Co lays out the eight-step audit and exclusion pass to run before the February rollout makes it mandatory.
The median Search Console property attaches a query to just 34.9% of its clicks. I measured the dark-click gap across 35 properties and confirmed the one export that does not lose them.
Published CTR curves describe somebody else’s site. Three copy-paste prompts that pull your real click-through rate out of Search Console, plus the one thing you should never ask any tool to build.
AJ Kohn checked how many pages in the “Crawled – currently not indexed” bucket were actually indexed. Across 24 clients it ran from 99.8% down to 0.5%. Seven steps to score your own bucket before you spend a penny fixing it.
Erika Braeger of Ten Speed builds Claude skills that absorb the hour of data-gathering before an analysis starts, and stop there. Eight steps to scope, build, QA and measure one for your own team.
ChatGPT invents URLs on your domain and sends real people to them. Your 404 report is the list. The step-by-step for turning invented pages into real ones, from Stephanie Long’s Unscripted SEO interview.
A viral thread says prompt ChatGPT ten times, screenshot the sources, and go get profiles wherever they repeat. I ran it across 13 runs with SERP controls. No source appeared in a majority of runs, 56 percent of citations pointed at the firms own websites, and on long-tail queries ChatGPT matched Google top 4 exactly.
Before you commit six months of SEO to a keyword set, buy three weeks of ads on it. The three-keyword validation test Gert Mellak runs when a client’s keyword choice is wrong.
Paste a regex and find out whether Search Console, GA4 and Microsoft Clarity will actually run it. Catches lookaheads, backreferences and the other PCRE constructs Google’s RE2 engine silently refuses.
Everything we have published on working with Search Console data: segmenting it with regex, judging how much of it to trust, sizing what is missing, and turning position data into a revenue number.
Every regex worth running in Google Search Console, organised by the question it answers, plus the RE2 limits that make half the patterns in circulation silently fail.
Six podcast episodes now have machine-readable companion files that are richer than the pages they accompany. Three of our own guests disagree about whether that is a good idea. And while testing it we discovered our flagship site had been returning 429 to OpenAI’s crawler on every single page.
AI removed the build constraint and replaced it with a harder one. The backlog triage Ben Senescu ran when sixty pull requests arrived faster than he could safely check them.
Ben Senescu built OpenSEO after bouncing off every tool in the category. The customers who actually pay are not professional SEOs, and the reason why is a market-timing observation worth stealing.
Isaac Justesen only markets healthcare clinics, and he says the ranking mechanics barely differ from a plumber. What differs is the copy, the compliance layer, and two items almost nobody finishes.
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