Hey Search Console! Where Are My F*3Kin’ Clicks, Bro?
The median Search Console property attaches a query to just 34.9% of its clicks. I measured the dark-click gap across 35 properties and confirmed the one export that does not lose them.
SEO
Insights and hot takes on SEO in general to help you implement content and link strategies online that generate more revenue.
Your Actual CTR: Three Prompts To Pull It From Search Console
Published CTR curves describe somebody else’s site. Three copy-paste prompts that pull your real click-through rate out of Search Console, plus the one thing you should never ask any tool to build.
SEO SOP: Validate the Not-Indexed Bucket Before You Fix It
AJ Kohn checked how many pages in the “Crawled – currently not indexed” bucket were actually indexed. Across 24 clients it ran from 99.8% down to 0.5%. Seven steps to score your own bucket before you spend a penny fixing it.
SEO SOP: Build a Claude Skill That Does Your Pre-Work
Erika Braeger of Ten Speed builds Claude skills that absorb the hour of data-gathering before an analysis starts, and stop there. Eight steps to scope, build, QA and measure one for your own team.
SEO SOP: Mine Your 404 Report for AI-Hallucinated URLs
ChatGPT invents URLs on your domain and sends real people to them. Your 404 report is the list. The step-by-step for turning invented pages into real ones, from Stephanie Long’s Unscripted SEO interview.
The Naperville Test: What ChatGPT Actually Cites When It Recommends a Local Business
A viral thread says prompt ChatGPT ten times, screenshot the sources, and go get profiles wherever they repeat. I ran it across 13 runs with SERP controls. No source appeared in a majority of runs, 56 percent of citations pointed at the firms own websites, and on long-tail queries ChatGPT matched Google top 4 exactly.
SEO SOP: Validate Keywords With Three Weeks of Google Ads
Before you commit six months of SEO to a keyword set, buy three weeks of ads on it. The three-keyword validation test Gert Mellak runs when a client’s keyword choice is wrong.
GSC Regex Checker: Will Your Pattern Actually Run?
Paste a regex and find out whether Search Console, GA4 and Microsoft Clarity will actually run it. Catches lookaheads, backreferences and the other PCRE constructs Google’s RE2 engine silently refuses.
Google Search Console: The Complete Resource Guide
Everything we have published on working with Search Console data: segmenting it with regex, judging how much of it to trust, sizing what is missing, and turning position data into a revenue number.
Google Search Console Regex: The Complete Library
Every regex worth running in Google Search Console, organised by the question it answers, plus the RE2 limits that make half the patterns in circulation silently fail.
We Published Six Markdown Files For AI Crawlers. Then We Found Our Own Site Was Blocking GPTBot.
Six podcast episodes now have machine-readable companion files that are richer than the pages they accompany. Three of our own guests disagree about whether that is a good idea. And while testing it we discovered our flagship site had been returning 429 to OpenAI’s crawler on every single page.
SEO SOP: Decide the One Thing to Ship Next
AI removed the build constraint and replaced it with a harder one. The backlog triage Ben Senescu ran when sixty pull requests arrived faster than he could safely check them.
The $10 SEO Tool: Ben Senescu on Open Source and the $99 Ceiling
Ben Senescu built OpenSEO after bouncing off every tool in the category. The customers who actually pay are not professional SEOs, and the reason why is a market-timing observation worth stealing.
Two Items Before Anything Else: Isaac Justesen on Local SEO for Clinics
Isaac Justesen only markets healthcare clinics, and he says the ranking mechanics barely differ from a plumber. What differs is the copy, the compliance layer, and two items almost nobody finishes.
SEO SOP: Audit the Google Business Profile and Conversion Tracking First
The two-item onboarding pass Isaac Justesen runs on every new local client. Categories and services on the Business Profile, then conversion tracking end to end. Both nearly free, both usually broken.
SEO SOP: Running an LLM Consensus Audit
A repeatable process for auditing every source on the open web that describes your business, finding where they contradict each other, and making them agree. Distilled from Ann Smarty of Smarty Marketing on Unscripted SEO.
SEO SOP: Work a Query Fan-Out Into Named Placements
You rank consensus, not pages. Malte Landwehr of Peec AI turns a query fan-out into a named list of third-party pages to go get: run prompts repeatedly, mine cited sources at URL and domain level, target the pages already listing your competitors, and harvest the words the model appends itself.
Tools Earn Links That Blog Posts Never Will
Christopher Gimmer on why people link to something that solves a problem instead of another wall of text – and how to scope a linkable micro-tool.
Half Of SEOs Are Doing Digital PR And Do Not Know It
Zak Ali says there are two kinds of SEO left: technical SEOs, and SEOs who have not realised their job is digital PR. Which one are you being paid as?
SEO SOP: Score Keyword Relevance by Co-Ranking Overlap, Then Forecast the Revenue
Stop sorting keywords by volume. Jeremy Rivera of SEO Arcade scores relevance with the one signal Google gives you free – how many of the top 10 ranking URLs co-rank for the same phrase – then flips the sort for long-tail, strips the legally forbidden terms with the client, and runs the survivors through volume, CTR, conversion and sale rate into a tiered revenue proposal.