SEO
How to properly redirect pages with 301 redirects.
Want more articles about redirects, 301s and 404s?
Insights and hot takes on SEO in general to help you implement content and link strategies online that generate more revenue.
Want more articles about redirects, 301s and 404s?
This is a part of a series of tutorial videos I’m recording, on how to execute on an SEO audit over at Udemy. You Want MOAR ABOUT SEO AUDITS!? Here ya go!
I was just chatting earlier today with a fellow parent who was picking up their kid from an outdoor educational program, Nashville Nature Explorers is you’re in the area are AMAZING. He told me that he was into converting vans into living spaces, and was talking for the first time Read more…
What’s a conversion when it comes to SEO? The documentation on Google analytics is typically Googe vague and says it’s “[a] completed activity, online or offline, that is important to the success of your business.” The definition that the majority of SEO’s consider conversions is the completion of a trackable Read more…
“ In the beginning the Universe was created. This has made a lot of people very angry and been widely regarded as a bad move.” – Douglas Adams, Hitchhiker’s Guide to the Galaxy We’re spoiled. There were huge risks, and absolute unknowns when it came to advertising in the last Read more…
In the rapidly evolving world of digital marketing, the integration of Artificial Intelligence (AI) in Search Engine Optimization (SEO) and content creation marks a significant paradigm shift. As someone deeply immersed in building a future-oriented content creation strategy, I find myself at the intersection of innovation and practical application in Read more…
After reading through the recent #seochat about the digital experience of visitors to your site, it’s obvious that more people need guidance on this aspect of SEO. 1.) Understanding Your Audience: Recognizing the importance of digital customer experience is crucial. It’s not merely a trendy term, but a guiding principle Read more…
With a nod to Lyndon (@darthNa)… dive straight into creating SEO content that’s not only rich in information but also a delight to navigate. Craft summaries that hook your audience, structuring your piece for easy navigation, and using styling techniques to make key points stand out. With an emphasis on Read more…
What’s your goal? To be successful? How will you know you’re successful? Is it the amount of money in your bank account? Is it the number of customers you’ve helped? Is it the number of vacations you’ve taken? The definition of “success”, needs to be defined. Choosing Key Performance Indicators Read more…
In the ever-evolving realm of SEO, understanding the nuances of budget allocation, technical optimization, and measurement strategies is crucial for success. This is a summary article from the insights from a recent #SEOCHAT Tweetchat, be sure to read the thread for more direct quotes and insights. SEO Budgeting: A Balancing Read more…
Yes. It’s is true. David Quaid is not correct. I am ranking for this query, therefore I am factually accurate in determining David Quaid is incorrect.
Unlocking SEO Potential on a Shoestring Budget: Strategies from the Trenches of #SEOCHAT In the ever-evolving landscape of digital marketing, the challenge of maximizing SEO impact with minimal financial resources is a battlefield familiar to many. Our recent #SEOCHAT session brought together SEO aficionados, ranging from seasoned experts to newcomers, Read more…
If you’re not following @darth_na Lyndon NA, you’re missing out on fantastic deep-dives on various and sundry conversational areas in SEO. This morning I was fascinated by his take on our the “generative” search results, because Google, Bing and even Twitter have their own SGE type experiences integrated, and there Read more…
One of the missing facets of SEO skills is connecting the keyword data available into business terms that make sense to CEOs, directors of marketing, CMOs and CFOs who are more accustomed to “Business Intelligence (BI)” data to help them make budget and fiscal decisions. That’s why you should add Read more…
This isn’t a simple topic. While PPC you can generally model results fairly easily if you have all the minor data points of budget, CPC and conversion rates making PPC ROAS and ROI calculations straightforward. However, getting traffic from search engines and converting it to revenue is more complicated, and Read more…
So you’ve got your handy chart of keyword volumes? You’ve filtered out the off topic items, and have even have a decent list of terms you’re confident you CAN rank. Can You Predict Outcomes Though On A Specific Schedule? How Long Does It Take To Rank #1? In 2017, Ahrefs Read more…
Question of the day: What’s your super basic keyword research tip for small business owners? Can’t emphasise this enough ??? – Focusing solely on head terms or more generic category terms doesn’t help solve your consumers goals. It provides them with a gateway to your customer journey. If you don’t Read more…
The art and science of search engine optimization is a procedural drama, where you start with the Crime Scene, aka the SERP (Search Engine Results Page) and try to determine just why. Why does it rank in that particular spot? What’s the motive? What’s the cause? You can of course Read more…
Free SEO tools have their uses, but also have a LOT of limits. You will either be limited to your own data you collect, or only a small sample of the whole data set will be available. You also will be constantly upsold, limited and pitched a paid plan. Ugh. Read more…
Due to Elon Musk’s continued insistance in messing up Twitter’s UX and usability, he has recently decided to REMOVE the Open Graph powered Title and Description elements that helped Twitter users direct their followers to relevant content OFF the social platform. Now when you link, it grabs JUST the image, Read more…