Insights and hot takes on SEO in general to help you implement content and link strategies online that generate more revenue.
Standard Operating Procedures For Cannabis Focused SEO campaigns Objective The objective of this SOP is to outline the key steps for implementing an effective SEO strategy for businesses in the cannabis industry. This SOP aims to help businesses improve their online visibility, drive traffic, and increase revenue through SEO practices Read more…
One of the missing facets of SEO skills is connecting the keyword data available into business terms that make sense to CEOs, directors of marketing, CMOs and CFOs who are more accustomed to “Business Intelligence (BI)” data to help them make budget and fiscal decisions. That’s why you should add Read more…
Treat Your /blog like a homepage Don’t forget to update your /blog page format beyond what’s “Out of the box” in WordPress. There’s so much more you can achieve than a simple, reverse-chronological listing of content! (Mostly because your BEST content may not have been the most RECENT!) This page Read more…
If you own a local business and you’re not investing in local SEO, you’re leaving money on the table. Most of your customers use Google to search for local businesses like yours. Showing up when your ideal customers search for local keywords related to your business will increase your online Read more…
If you run a business and have set up your website, then you really do need to have as much “analytics” data as possible for how people find and utilize your site. What’s even more important, is because Google still dominates the market for search, it’s largely the primary “organic” Read more…
The world is changing. We can see that everywhere we look. Even within the relatively new confines of online content consumption, the world is changing at a staggering pace. The way in which we (and by we I mean the general public, including your customers) consume our media has undergone Read more…
You’re busy running your business. Here’s what you need to execute as your standard operating procedure for launching an SEO aware business. Research: Core Keyword ideation -> What service pages are needed, “What would you say you do here?” Research: Explore marketplace evaluation of your service, how many people are Read more…
Many people, including SEOs, think SEO goals are directly connected with traffic and revenue. Sadly, it’s not, at least not in all cases. Oftentimes, intense SEO efforts might not yield the expected visibility and income because there are many forecasting challenges to deal with. Estimating the impact of your SEO Read more…
Crawling and Indexing are controversial topics in technical SEO. There are so many misconceptions about how search bots crawl and index pages. So it’s necessary to clarify the major assumptions about the topics. In this post, “Dan Taylor” moderated the #SEOchat on Twitter. These tweets are jam-packed with information that Read more…
The key to expanding your business when you’re providing services online, is to understand the intent of your audience, to craft compelling content that meets their needs and provides solutions to the problems they are facing. Of course, as a business, you often are driving those visitors to solutions YOU Read more…
No matter what job you work at, what company you work for, or where you go in your career, one thing that will always remain intact is your personal brand. I’m not sure if you are familiar with what a style guide is, but if you aren’t I encourage you to Read more…
It’s no secret that the agency where I worked a few years ago had a number of clients in the outdoor industry. What’s interesting is that in comparison to many other niches and industries there’s very little written about using online marketing tactics for outdoor sites and clients. This could be due Read more…
When you’re working to improve your site’s online visibility, executing on keyword research, improving performance in search results, you have to take stock of all the technical seo and onsite SEO elements of your website to get a complete picture of the project. This means that you need to see Read more…
The reality of “building links” or generating authority when it comes to SEO is one of the more difficult tasks when it comes to SEO. This is largely because it requires interacting heavily with other sites, and convincing them of the value of your site and brand. This becomes even Read more…
In an industry where people are constantly screaming, “backlinks are king!” and “E-A-T is queen”, you’re probably wondering why on-page SEO matters at all anymore. Well, the truth is that on-page search engine optimization is more important than ever. And in many ways, it helps your content get ranked faster Read more…
I waited too long. I doubted my abilities, wasted a lot of time waiting to start doing freelance SEO work, and made some big mistakes when I finally launched my full-time SEO consulting service (now based in Cookeville) Don’t be like me. Don’t wait too long. But also don’t jump Read more…
Over the weekend I had the opportunity to talk to some of my friends who are not in the search engine optimization industry, and made a realization as I was explaining how we understand Google actually works. I found myself quickly relying on an analogy that I think might be Read more…
I was just chatting earlier today with a fellow parent who was picking up their kid from an outdoor educational program, Nashville Nature Explorers is you’re in the area are AMAZING. He told me that he was into converting vans into living spaces, and was talking for the first time Read more…
This is an honest assessment of the SEO strategy and status of the SEO health of this site. This will be a regularly updated monster of a post, with a table of anchor links to the various sections covering the various aspects of SEO for this project. Why have an Read more…
Your website is likely the primary way people discover your business. It’s a digital era where opening a browser on a phone, typing a few words into a search engine, and expecting instant results is the norm. Heck, we’re even talking to our phones these days and getting the information Read more…