Insights and hot takes on SEO in general to help you implement content and link strategies online that generate more revenue.
Kevin Indig, the director of SEO at Shopify had a very pointed question for the SEO Twitter space this week. What Is The Definition of Technical SEO? Technical SEO is the process of analyzing your site’s architecture to ensure search engines can properly crawl, index, and display your content in Read more…
A1: For me, there are four big areas of ethics in SEO and digital marketing more broadly: -Inclusivity of both visual and written creative. -Accessibility of technical implementation. -Brand Safety of placements and outreach -Customer safety and privacy. #SEOChat Doug R Thomas, Esq I think of this in terms of Read more…
“What’s your DA?” is as relevant to your SEO campaign as “What’s your sign?” is to your dating success. Citing “DA” is a self-biasing process You’re only going to seek out others who use the same flawed premise and miss out on many fantastic opportunities because of the resulting biases. Read more…
What activities actually drive significant change? Big PR efforts or stunts? Wining & dining writers and bloggers? Would love some inspiration.” jenkster08 The number of unique, relevant anchor text links to specific product, service page or article is the single most powerful “metric” you could focus on when it comes Read more…
Unfortunately, you may have received a cold-call, got a cold-call email, got a form submission or a Linked-in message purporting that you can get fantastic, instant marketing results from X Y or Z service “doing SEO” for your business. Why Should You Beware of Promises of “Instant Success” in SEO? Read more…
While everyone else is busy making ChatGPT and Bing’s chatbot generate multiple-personalities, I’ve been experimenting with converting my text content into video format with really awesome looking characters combining Midjourney’s AI image generation with D-ID’s ability to do lipsync AI video creation. Create Your Unique “Talking Head” Avatar With Midjourney Read more…
A1: I find the NXM makes it harder to manage multiple listings at once. I do like the fact it seems to be helping business owners understand what the changes they make on the profile look like when they go live. #SEOChat Elizabeth Rule A1. As much as I like Read more…
Business-to-Business SEO, or for short, is the process of improving a website for search engines with the aim of luring and converting other businesses as clients. Since the target demographic and the purchasing process are often more complicated and include numerous decision-makers, this is distinct from B2C SEO (Business-to-Consumer). I Read more…
Search engine optimization, or SEO, improves a website’s ranking on search engines like Google. This is achieved, among other things, through strategies like backlink development, content production, and keyword research. Increased exposure, increased traffic, and enhanced user experience are the three main objectives of SEO. The term “User Experience” (UX) Read more…
In this segment of the #serpstat_chat series, host Damian will guide us on the steps to acquire your first customers. Acquiring your initial customers requires a well-planned strategy. To achieve this, you should focus on identifying your target market, expanding your network, providing incentives through promotions, utilizing content marketing, requesting Read more…
Market Muse & Leveraging Topical Clustering To Maximize Your Forecasts I reached out to a number of different SEO experts to get their #seobits take on a passion they have in the vast world of SEO for our #seobits video sessions. Luckily, Jeff from the killer software Marketmuse responded with Read more…
The Robots Exclusion Protocol, popularly known as Robots.txt, is a crucial aspect of website management and has been widely used by website owners to regulate the access of web robots to their websites. This text file, which is placed in the root directory of a website, acts as a guide Read more…
The Director of SEO Branding at Wix contributes a brilliantly honest piece to our #seobits series outlining his thoughts on when and when not to use AI-powered content creation services. This is Mordy’s open breakdown in full text. How are you doing, everyone? My name is Mordy Oberstein, and I’m Read more…
Localization of SEO is the process of attracting traffic to a website through organic search results in the appropriate target language. Localized SEO assists marketers in increasing traffic in various parts of the world. Maybe a bit if definition. Localisation is the process of f adapting content to the audience Read more…
A1: Yes they need SEO! They want to be found online and often have similar names or acronyms to other organizations. And they have competitors. Take your favorite—or least favorite—constitutional right. There will be orgs on both sides trying to make their case online. Mark Alves A1. #Seochat Yes, but Read more…
What is “technical SEO”? It’s any change or process focused on your site’s code, load speed, infrastructure or display that’s done to impact your site’s ability to be crawled, indexed, accessed and ranked appropriately and efficiently as possible. This tweetchat was administered by Himanshu Suri. A1: If there are technical Read more…
Unfortunately, the primary data source we’re provided from Google about our search performance on their site is inaccurate, incomplete, and obscured. I tweeted out a simple request for a quote for another story I was working on about how to leverage GSC data and its potential inaccuracy. I was blown Read more…
The topic of this Serpstat chat with Joey Trend will be Al and a discussion of it’s uses in SEO, as well as it’s potential impacts on our industry. #SERPStat_Chat A1. Neither – it’s neutral. It’s meant to be positive/helpful. Things are conceived, designed and developed to perform tasks to Read more…
The #SEOchat on Twitter was run by “Brian Dordevic.” These tweets are jam-packed with information, yet you can miss them because of how swiftly they emerge and go. I don’t think it was as much adapting and changing in the immediate but to me this was a big step forward Read more…
This Serpstat chat will be on defining and accomplishing objectives while starting a new business with Jaime Shine. Where should I start when setting marketing goals for my business? A1: Marketing goals should always be based on generating revenue. All that other stuff is filler. A1. find out where your Read more…