Treat Your /blog like a homepage
Don’t forget to update your /blog page format beyond what’s “Out of the box” in WordPress. There’s so much more you can achieve than a simple, reverse-chronological listing of content! (Mostly because your BEST content may not have been the most RECENT!)
This page should not just be a short list of content that you have recently posted. Instead, it should be a useful homepage-type format!
You aim to surface high-value content based on your keyword forecasts/research and off-board you to specific tag pages or posts. (This is also self-criticism for this very blog, but don’t worry folks we’re working on it)
Pagination is a terrible system to just HOPE ya get crawled properly. It gets worse at larger outfits, publishing volumes of content from multiple teams. No one really stays highlighted or even on the main page for a long!
Increase The Default # of Posts
Highlight Content Types & Categories
If your team is large enough to generate different TYPES of content, such as white papers, eBooks, Videos, Webinars, or other content types then you shouldn’t allow all of those different pieces to fall into singular categories. Find a way to highlight these unique content takes!
Your Blog Customizations
What other methods of updating the “out of the box” blogging approach have you deployed? Have you made custom-loading graphics for your site? Have you swapped hero images for a video or something awesome? We’d love to feature more screenshots of your best blog upgrades.
Learn SEO 1 Bit at a time
I figure out quite a BIT of SEO by hanging out on Twitter, Facebook, and Slack groups. I’m taking the time to record answers to common SEO questions or challenges in posts like these so you can also learn SEO. Here are some recent #seobits I’ve tackled: