Level Up Your Brand Authority
We launch branded podcasts that build links, subject matter expert content & Ai visible mentions
We find a podcast host. We setup a 3rd party podcast for you. We find guests. We provide you with the transcript, and clips. But most importantly, we turn each episode into two topical articles and an email newsletter for you.
BUILD AUTHORITY & LINKS: We also get a link from the guest, and add shownotes links and make content “barnacle” outlets like Substack, Linkedin Pulse & Medium so every content piece has a starting foundation of unique relevant links.
Turn Podcast Conversations Into Content That Ranks AND Converts
We’ve cracked the code on authentic content marketing. Instead of churning out generic blog posts, we create podcasts with real subject matter experts in your industry, then transform those genuine conversations into high-authority articles, social media content, and link-building opportunities.
Each interview becomes 2 unique content pieces, social clips, guest recap posts with natural backlinks, and SEO-rich transcripts you can use across your site. This mix of authority content and link authority is crucial to capturing the rankings for keywords that drive business revenue!
Learn How Our Unique Content Marketing Process Works
Content that search engines love and audiences actually want to read, because it comes from real experts discussing what matters most in your industry right now.
Whitelabel Local Link Building Based Community Cleanup events:
Running out of ideas on how to get genuine local links to your site? Want to get PR visibility & links to show up better in Perplexity/GPT/LLM searches? Want a good mix of followed and un-followed links, with some “called anchor text” options mixed in?
You choose the day/time and we’ll organize a community cleanup event. We then submit to local event aggregators, do a PR release, add your client’s site to a Local Green companies article on a few publishers, and send followed shownotes links from a Green podcast. We even reach out to city hall, churches, non-profits and other local entities to get participants and links when possible.
We hire locals to coordinate and do the cleanup and handle all the work. Schedule a call to learn more about this white-label link building approach:
Two Ways We Build Links That Actually Work
Most link building is either bought, faked, or forgotten. We built two distinct strategies that earn links through real-world action and authentic conversation — white-labeled so your clients never know the difference.
🎙️ Podcast-Powered Link Building
Two subject matter experts sit across from each other and pull real insight from a real conversation. That episode becomes a backlink from show notes, a content asset on the guest’s site, and an editorial mention money literally cannot buy. No outreach spam. No link farms. No expired domains. Just genuine authority built from genuine conversation.
🌿 Community Cleanup Link Building
We organize a branded cleanup event in your client’s city — PR releases, local event aggregators, city hall outreach, church and non-profit co-sponsors. The result: a natural mix of followed and no-follow local links from genuinely relevant sources, plus LLM- and Perplexity-visible brand mentions that no link marketplace can replicate.
The SEO Arcade Knowledge Hub
19 years of SEO experience, 100+ expert interviews, and every hard lesson distilled into structured resource guides. Pick your topic and dive in.
Link Building & Authority
Links remain the clearest signal of trust between sites — but the landscape has shifted. This guide covers every approach I’ve seen actually work over 19 years: from community events to podcast placements to editorial outreach.
Keyword Research & Content Strategy
Volume is a start, not a strategy. This guide cuts through the noise on how to research keywords that map to buyer intent, build topical clusters, and create content search engines and humans both want to find.
Entity Optimization, Brand Authority & AI Visibility
The most important shift in search since Penguin isn’t an algorithm update — it’s the move from string-based search to entity-based understanding. This guide covers how to build a brand that Google, ChatGPT, and Perplexity all recognize.
Podcasting as Content & SEO Strategy
I’ve been running the Unscripted SEO Podcast since 2019. What started as an interest in long-form conversation became the foundation of my most effective content and link building strategy. This guide collects everything that’s worked.
Technical SEO & Site Fundamentals
Technical SEO isn’t glamorous, but it’s the difference between a site that gets found and one that gets ignored despite great content. After 19 years and hundreds of audits, the patterns are consistent — and fixable.
SEO Forecasting & Measuring ROI
The question every CEO asks isn’t “can you rank us?” — it’s “what will we get for our money?” This guide covers how to forecast SEO impact, set realistic expectations, and show measurable return.
Local SEO & Home Service Marketing
Local SEO is where the fundamentals matter most and get ignored most. I’ve worked with home service businesses for most of my 19 years — plumbers, HVAC companies, contractors. This is what actually moves the needle locally.
Listen: The Unscripted Podcast Network
Raw conversations with SEO pros, small business owners, SaaS founders, and industry experts. No scripts. No fluff. Just real talk from people doing the work.
🎙️ Unscripted SEO Podcast
Unfiltered interviews with SEO veterans and digital marketers — Rand Fishkin, Neil Patel, Lily Ray, Barry Schwartz, Cyrus Shepard, and 100+ more. Where authentic stories collide with actionable strategies.
📦 Unscripted Small Business Podcast
Jeremy Rivera, Zaneta Chuniq Inpower, and Daniel Hill talk shop with founders and marketers about what actually works for small business owners — strategy, tools, growth, and the realities of running a company.
💻 Unscripted SaaS Podcast
Conversations for SaaS founders and operators about growth, product, and the realities of building software businesses. Straight talk from people shipping real products.
SEO Arcade Keyword Research: Find The Keywords Worth Ranking For
Not just volume — actual SERP-based keyword clusters with intent analysis, difficulty scoring, and revenue forecasting built in. Used by in-house SEOs and agency teams to prioritize the work that moves the needle.
✅ Keyword clusters built from live SERP data
✅ Intent analysis so you know what to create
✅ Forecast reports to show clients expected traffic impact
✅ White-label reports for agency partners
SEO is pointless, unless it actually generates revenue!