Research: Core Keyword ideation -> What service pages are needed, “What would you say you do here?”
Research: Pain point and FAQ research – Becomes your core blog strategy
Research: Augment with competitor insights
Research: Find your Allies- Who else is trying to reach you target client and is NOT a customer
On-site SEO: Site creation with a page per service and contact page using onsite SEO best practices.
On-site SEO: Initial core blog posts creation. Have 10 blogs pre-created, 5 published and 5 ready to post weekly.
Outreach Link Building/On-site: Cyclical ally powered content creation process. Take a pain point, generate 1-3 questions that address the topic, outreach to allies for insights, curate into post. Generate “link hook graphics”, notify allies and request link. Repeat as bandwidth allows.