Research: Core Keyword ideation -> What service pages are needed, “What would you say you do here?”

Research: Explore marketplace evaluation of your service, how many people are looking for and needing your service realistically. Use a keyword forecast to capture your keyword marketplace. potential with SEO data.

Research: Pain point and FAQ research – Becomes your core blog strategy
Research: Augment with competitor insights

Research: Use Free & Paid SEO tools to Find your Allies- Who else is trying to reach you target client and is NOT a customer

Research: Think through your site’s overal promotion plan, it’s stages, costs and effort levels.

Staging & “Smoke test” Set up an interest capture page and measure market interest in your product/service.

On-site SEO: Site creation with a page per service and contact page using onsite SEO best practices.

On-site SEO: Initial core blog posts creation. Have 10 blogs pre-created, 5 published and 5 ready to post weekly.

Outreach Link Building/On-site: Cyclical ally powered content creation process. Take a pain point, generate 1-3 questions that address the topic, outreach to allies for insights, curate into post. Generate “link hook graphics”, notify allies and request link. Repeat as bandwidth allows.

Categories: SEO

Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.