Research: Core Keyword ideation -> What service pages are needed, “What would you say you do here?”
Research: Explore marketplace evaluation of your service, how many people are looking for and needing your service realistically. Use a keyword forecast to capture your keyword marketplace. potential with SEO data.
Research: Pain point and FAQ research – Becomes your core blog strategy
Research: Augment with competitor insights
Research: Use Free & Paid SEO tools to Find your Allies- Who else is trying to reach you target client and is NOT a customer
Research: Think through your site’s overal promotion plan, it’s stages, costs and effort levels.
Staging & “Smoke test” Set up an interest capture page and measure market interest in your product/service.
On-site SEO: Site creation with a page per service and contact page using onsite SEO best practices.
On-site SEO: Initial core blog posts creation. Have 10 blogs pre-created, 5 published and 5 ready to post weekly.
Outreach Link Building/On-site: Cyclical ally powered content creation process. Take a pain point, generate 1-3 questions that address the topic, outreach to allies for insights, curate into post. Generate “link hook graphics”, notify allies and request link. Repeat as bandwidth allows.
