Free SEO tools have their uses, but also have a LOT of limits. You will either be limited to your own data you collect, or only a small sample of the whole data set will be available. You also will be constantly upsold, limited and pitched a paid plan.

The problem with free SEO tools

Ugh. You DON’T have Ay-AYch-Refs or SEM-Rush? And you call yourself an “SEO”?

Pfft – You’re seriously claiming to be an “expert” but you’re JUST using free tools?

Pop Quiz hotshot! How much traffic is your competitor getting from Google this week? Let’s just open up our Google Search Console, and Google Analytics….

Oh, wait. That data isn’t available there!

Look. The “Ugly Truth” is that money is power. It’s the power to have someone else do things for you. In this case, some very smart people have figured out how to continually scrape Google, Yahoo, Bing and other search engines and collect data on where you and your competitors exist in their indices.

If you do not pay for the service/product, YOU are the product.

Either you are getting a free taste of the data, and being offered something to buy or your usage is being monitored and used (or sold). You also will constantly run into capability limits with a “friendly” push to get you to cough up some dough.

*To be fair, unless you are paying the HIGHEST Tier of paid tools, you also will likely still run into upsell limits.

Free SEO Tools ARE Actually Great! (Until They’re not)

Free SEO tools have their uses! but also have a lot of limits.

You will either be limited to your own data you collect, or only a small sample of the whole data set will be made available. Here’s some seo things you can and should do for free:

  • Get basic visibility metrics from Google Search Console
  • Submit Sitemaps and understand your current indexation in GSC
  • See how Google is tracking your site performance and load capabilities
  • Track your organic traffic and conversions in Google Analytics
  • Get a crawl of your site if it’s small enough from Screaming Frog

Let’s say you’re doing seo for an Interior designer, you have these basic sets of data. You’re running blind if you’re only feeling your own pulse. You need market awareness, and quite frankly you have to pay for that data. You can get bits & pieces but to get all the competitive data, you gotta pay for it.

What Paid Tools Do you End Up Using?

I use Ahrefs, SEMrush, Screaming Frog, Botify, SEOarcade, Cloudflare & Content King. What tools do you end up paying for and what do you get out of it?

Articles & Resources With Lists Of Free SEO Tools

Categories: SEO

Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.