Insights and hot takes on SEO in general to help you implement content and link strategies online that generate more revenue.
The two-item onboarding pass Isaac Justesen runs on every new local client. Categories and services on the Business Profile, then conversion tracking end to end. Both nearly free, both usually broken.
A repeatable process for auditing every source on the open web that describes your business, finding where they contradict each other, and making them agree. Distilled from Ann Smarty of Smarty Marketing on Unscripted SEO.
You rank consensus, not pages. Malte Landwehr of Peec AI turns a query fan-out into a named list of third-party pages to go get: run prompts repeatedly, mine cited sources at URL and domain level, target the pages already listing your competitors, and harvest the words the model appends itself.
Christopher Gimmer on why people link to something that solves a problem instead of another wall of text – and how to scope a linkable micro-tool.
Zak Ali says there are two kinds of SEO left: technical SEOs, and SEOs who have not realised their job is digital PR. Which one are you being paid as?
Stop sorting keywords by volume. Jeremy Rivera of SEO Arcade scores relevance with the one signal Google gives you free – how many of the top 10 ranking URLs co-rank for the same phrase – then flips the sort for long-tail, strips the legally forbidden terms with the client, and runs the survivors through volume, CTR, conversion and sale rate into a tiered revenue proposal.
Zak Ali of Finder: the traffic you have today is as cheap as it is going to get. What that means for how you budget acquisition in 2026.
A ten-minute indexation check any business owner can run before the next agency invoice – and the three questions to ask if the answer is bad.
Erika Braeger’s first migration question is not technical – it is what business goal is driving this. A pre-flight checklist for migrations that do not tank.
Clicks are no longer attributable, so move the measurement to the one file you already own. Chris Green of Torque Partnership turns raw server access logs into an AI-visibility metric: segment your content, baseline the bot hits, split-test, verify the IP ranges, and report user-triggered AI bot visits as a leading indicator – never as revenue.
Melissa Popp does not mince words about location pages. A teardown of what makes them thin, and the structure that makes them rank and convert.
Rankings are rarely the leak in a service business. The phone is. A practitioner guide to building a response standard that stops wasting the traffic you already have.
Drew Dorenfest on the verification loop: crawlers check your claims against the sources you name, and pages that cite well get cited back.
Bradley Benner splits the job: the meta title is written for the machines, the H1 is written for the person who just landed. Here is the rewrite SOP.
A repeatable SOP for judging a link by topical relevance instead of DA or DR, built on what Bradley Benner and Kristiyan Yankov actually check first.
Bradley Benner explains why press releases now earn AI-search citations: brand references on high-authority news properties that LLMs trust and re-quote.
Not think-pieces — shipped tooling. Five practitioners describe the agents they built, what they automated end to end, the hours they redirected, and the exact line each of them refuses to cross.
You found the fix. You can’t get it shipped. Six guests — including a founder saying out loud what clients actually think — on why good recommendations die before the ticket gets written, and the checklist that gets them approved.
Six practitioners with numbers instead of predictions: Revolve’s real LLM traffic figure, the schema lever that moves citation rates fastest, why mentions beat links, the measurement problem, and the dissent that says AI-overview mentions buy you nothing.
Peter Nikolow of Mobilio Development answered a simple question: after a crawl finishes, what do you actually look at? Here is his list, plus what Unscripted SEO Podcast guests do with the same export.
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