If you are exploring the topic of the “Knowledge Graph, then you need to listen to my conversation with Callum Scott, co-founder of an SEO expert collaborative agency who specialize in helping businesses capture and optimize that elusive “Knowledge Graph” entry for their business.

This specialized set of specific information about your business displays typically as a “right panel” on search results, and features links to the various social profiles of a business and includes a variety of information elements that Google has gathered about your “business entity”.

Callum shares some specific first-hand steps on actually getting your brand query to show as much useful information as possible. A large part of the process is actually keeping a level head as it can take up to a year from the outset to get Google to award you with a proper knowledge graph entry, and may not happen if your brand is claimed by too many different entities!

Callum references a helpful tool in our knowledge graph called “Kalicube” that can aid in the identification of data, making it easier to understand the relationships between different data points.


Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of Homes.com, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.

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