SEO SOP: Vet Links By Relevance, Not DA
A repeatable SOP for judging a link by topical relevance instead of DA or DR, built on what Bradley Benner and Kristiyan Yankov actually check first.
SEO
Insights and hot takes on SEO in general to help you implement content and link strategies online that generate more revenue.
Press Releases Are Back (For AI Search)
Bradley Benner explains why press releases now earn AI-search citations: brand references on high-authority news properties that LLMs trust and re-quote.
What SEOs Are Actually Handing to the Robots
Not think-pieces — shipped tooling. Five practitioners describe the agents they built, what they automated end to end, the hours they redirected, and the exact line each of them refuses to cross.
Nobody Approves the Fix You Can’t Justify
You found the fix. You can’t get it shipped. Six guests — including a founder saying out loud what clients actually think — on why good recommendations die before the ticket gets written, and the checklist that gets them approved.
Everyone Wants to Rank in ChatGPT. Here’s What Actually Got People Cited.
Six practitioners with numbers instead of predictions: Revolve’s real LLM traffic figure, the schema lever that moves citation rates fastest, why mentions beat links, the measurement problem, and the dissent that says AI-overview mentions buy you nothing.
7 Quick Wins Hiding in Your Last SEO Crawl
Peter Nikolow of Mobilio Development answered a simple question: after a crawl finishes, what do you actually look at? Here is his list, plus what Unscripted SEO Podcast guests do with the same export.
SEO SOP: Publishing a Machine-Readable Companion File for AI Crawlers
Bots now do most of the crawling and they have a preferred content type. Dan Kurtz of Miss Pepper AI turns that into a repeatable play: publish a stripped markdown companion for your highest-stakes pages, link to it, and verify pickup in your server logs.
SEO SOP: Building Sub-Community & Neighborhood Geo Pages for Property Management
Go one level below the city page: build dedicated pages for named sub-communities where owner intent is highest and competition is near zero. Distilled from Alex Zweydoff of ClearLead Digital.
Owner Intent Over Tenant Traffic: Alex Zweydoff on Doing Property-Management SEO Right
Alex Zweydoff of ClearLead Digital on property-management SEO done right: target owners not tenants, win on speed-to-lead, go hyperlocal, and stay human-first.
SEO SOP: Find the Traffic You’re Leaving on the Table with the Expected-CTR Model
This SEO SOP gives agencies, in-house teams, and freelancers a repeatable way to find the traffic a page is already
SEO SOP: Rank a Service Business Across a Region With Satellite-Town Location Pages
This SEO SOP gives freelancers, agencies, and in-house teams a repeatable way to dominate a whole service region — not
SEO SOP: Get Cited by ChatGPT with Answer Engine Optimization
A repeatable answer-engine-optimization SOP from Richard Hickman (Piqued Consulting): title pages as the exact questions prospects ask ChatGPT so answer engines surface and cite you.
SEO SOP: Rewrite Your Marketing on the Customer’s Terms (Kill Ego Marketing)
A repeatable messaging audit for any business, distilled from Benjamin Behrooz of Branding Los Angeles on the Unscripted SEO podcast:
SEO SOP: Make Service-Business SEO Convert Better Than Paid Ads
A repeatable play for any local service business, distilled from Anastasiia Schwab of Total Home Rescue on the Unscripted Small
Search Everywhere Optimization: 5 Practitioner Takeaways from Zak Ali of Finder
Five practitioner takeaways from Finder US GM Zak Ali on the Unscripted SEO podcast.
3 Affordable Keyword Software Solutions for Freelance SEO Consultants in 2026
Priced out of Ahrefs and Semrush? Here are 3 affordable keyword software solutions for freelance SEO consultants in 2026 – SEO Arcade for ROI forecasting, OpenSEO for all-in-one research, and LowFruits for low-competition keywords.
You Rank Entities, Not Pages: What GeoSonar’s Research Taught Me About AI Search
🎧 Listen to the episode: Every few years a conversation resets a mental model. This was one. I sat down
Your Analytics Are Lying to You: SEO Lessons from a Fractional CCO
🎧 Listen to the episode: I sat down with Joshua Altman of Beltway Media — a fractional Chief Communications Officer
6 SEO Lessons from a 10-Year SaaS: When Ranking #1 Isn’t the #1 Click
Six lessons — straight from the interview with Christopher Gimmer (Snappa, GoodMetrics) — on SEO after AI Overviews: from distance-to-seed to why useful tools out-earn blog posts.
Fundamental SEO Tasks for New Businesses
I was just chatting earlier today with a fellow parent who was picking up their kid from an outdoor educational