Insights and hot takes on SEO in general to help you implement content and link strategies online that generate more revenue.
WHEN YOU’RE PITCHING SEO, how do you usually describe the potential outcome of your SEO CAMPAIGN? When I position SEO I focus on 2 aspects: steady long term growth and bldg loyal audiences (as opposed to PPC) #seochat Mordy Oberstein A1: Our outcomes should be tied to driving real business Read more…
Are you an online business owner looking to increase your sales? If so, SEO is a great way to achieve this goal. By optimizing your website for search engines, you can attract more visitors to your site and convert them into customers. Here, we will guide you through how to Read more…
Treat Your /blog like a homepage Don’t forget to update your /blog page format beyond what’s “Out of the box” in WordPress. There’s so much more you can achieve than a simple, reverse chronological listing of content! (Mostly because your BEST content may not have been the most RECENT!) This Read more…
Fighting Referral Spam in Google Analytics [Jeremy Says: I’ve been struggling with GA referral spam for a few months and was hitting a creative wall. Fortunately others ran into the problem too and found a solution. I invited Jeff Siebach to tell you more about the problem and what he & his Read more…
Research: Core Keyword ideation -> What service pages are needed, “What would you say you do here?” Research: Explore marketplace evaluation of your service, how many people are looking for and needing your service realistically. Use a keyword forecast to capture your keyword marketplace. potential with SEO data. Research: Pain Read more…
It’s no secret that the Franklin, TN digital agency where I worked a few years ago had a number of clients in the outdoor industry. What’s interesting is that in comparison to many other niches and industries there’s very little written about using online marketing tactics for outdoor sites and clients. This Read more…
When you’re working to improve your site’s online visibility, executing on keyword research, improving performance in search results, you have to take stock of all the technical seo and onsite SEO elements of your website to get a complete picture of the project. This means that you need to see Read more…
I was recently asked to contribute to Ahref’s monster expert roundup that ended up with 90 SEO experts contributing! It’s worth the read! I thought I’d share my own response to the prompt: 1) Please tell us about your favourite “white hat link building strategy that scales”.(What makes it your favourite one? How to Read more…
Ugh. You DON’T have Ay-AYch-Refs or SEM-Rush? And you call yourself an “SEO”? Pop Quiz hotshot! How much traffic is your competitor getting from Google this week? Let’s just open up our Google Search Console, and Google Analytics…. Oh, wait. That data isn’t available there! Paid SEO Tools Cost Money Read more…
In an industry where people are constantly screaming, “backlinks are king!” and “E-A-T is queen”, you’re probably wondering why on-page SEO matters at all anymore. Well, the truth is that on-page search engine optimization is more important than ever. And in many ways, it helps your content get ranked faster Read more…
I waited too long. I doubted my abilities, wasted a lot of time waiting to start doing freelance SEO work, and made some big mistakes when I finally launched my full-time SEO consulting service (now based in Cookeville) Don’t be like me. Don’t wait too long. But also don’t jump Read more…
Over the weekend I had the opportunity to talk to some of my friends who are not in the search engine optimization industry, and made a realization as I was explaining how we understand Google actually works. I found myself quickly relying on an analogy that I think might be Read more…
This is an honest assessment of the SEO strategy and status of the SEO health of this site. This will be a regularly updated monster of a post, with a table of anchor links to the various sections covering the various aspects of SEO for this project. My goal is Read more…
No matter what kind of small business you have, especially post-covid, your website is very likely the main way that people will find out about it. In case you didn’t notice, people are accustomed to simply opening a browser on their phone to a search engine, typing in some words, Read more…
I think it’s ironic. but there’s a LOT of SEOs who haven’t actually been using Google for their keyword research. It’s hard to blame them, SEO tools like SEMrush and Ahrefs have what seems to be dozens and dozens of tools, graphs, charts, metrics and tables tables tables of data. Read more…
