We are a done-for-you, white-label podcast production service built by SEOs. We find expert hosts and guests, run the recording, and turn every episode into subject-matter content, links, and authority for your brand — without you touching the production. We call it PAASS: Podcasting As An SEO Service.
- Find a host
- Find a guest
- Create 2 subject matter expert content pieces
- Create clips for sharing on social media
- Create a transcript and “useful quotes” content to improve existing service pages and posts
- Create a “recap” blog post for the guest that generates links to those 2 articles
- Create UGC supporting channels on Substack, Reddit, Linkedin
Podcasting As A Content & Authority Solution
I dig it! A very unique way to demonstrate value and podcasting is a niche that I don’t think really has been tapped into yet.
How Do You Build Authority & Links With Podcasts?
When two subject matter expert guests start talking on a podcast, they usually will veer toward and discuss the most relevant, current topics and ideas for any given industry. That’s where the advantage starts, just SMEs digging into the nuts and bolts. THEN we look at the value of a podcast.
The podcast has a platform like castos and a webpage with show notes that have links. Then there’s 30+ podcast directories that syndicates out to across the internet. Then you can amplify that by creating a content recap blog post for the guest, which includes links back to the podcast and any other links/sites you discussed.
You also have any syndication or “barnacle” elements like Linkedin Pulse, Reddit or Substack where you could also re-post a shorter recap, also with links. Voila! Brand authority!
A Podcast Production Agency Built by SEOs
Most podcast production agencies optimize for audio quality and download counts. We optimize for search visibility and links. That means every episode is engineered as an SEO asset first — topic-researched, internally linked, repurposed into ranking content, and syndicated for citations. Same polished production, but pointed at outcomes a marketing team can actually measure.
Who Our Done-for-You Podcast Service Is For
- B2B brands that want thought-leadership content and qualified-lead conversations on autopilot
- Agencies looking for a white-label podcast production partner to resell under their own brand
- Consultants & founders who want authority and backlinks without becoming a full-time producer
- Local & service businesses using interviews to build relationships and local relevance
What’s Included in Our White Label Podcast Production
- Show strategy, format, and topic planning
- Sourcing expert hosts and booking the right guests
- Recording, editing, and audio cleanup
- An optimized show-notes page with links
- Two subject-matter articles per episode
- A guest recap post that links back to your content
- Transcript + “useful quotes” to strengthen existing pages
- Short clips for social, and syndication to LinkedIn, Reddit, and Substack
How Much Does Podcast Production Cost?
Done-for-you podcast production typically runs in the low-thousands per month across the industry, depending on episode frequency, whether video is included, and how much guest booking and content repurposing is bundled in. Because we build for SEO outcomes, we scope each engagement to the content and link volume you actually need — book a call and we’ll quote it straight.
Podcast Production FAQ
What is a white-label podcast service? It is podcast production delivered under your brand. We do the hosting, guests, editing, and content; you (or your agency) present it as your own.
What does a podcast production agency actually do? Everything between “we should start a podcast” and a published, promoted, content-generating episode — strategy, booking, recording, editing, show notes, repurposing, and distribution.
Is this just audio, or SEO too? Both. If you care specifically about the search and AI-visibility mechanics, see exactly how Podcast SEO works.
Want to Run SEO Yourself?
Get hands-on SEO training — five working sessions plus a full SOP library across Technical SEO, Content Strategy, and Link Building. $1,000 flat, and you leave owning the playbook.