How does picking up trash create links & brand visibility?
Sadly, while there are already non-profit organizations in nearly every county in the US to facilitate business sponsered community cleanup events, they don’t do SEO, and don’t understand how digital marketing works. At best you might get a single image/logo link if you sponsor a cleanup.
However, as many SEOs know, you can amplify a real world event in many ways to actually create local, relevant links.
We’ve partnered with Evergreen SEO services to offer your business or agency the option to get the benefits of a community cleanup, we’ll handle the details, you get the links and PR.
You add an RSVP form on your site, and #community-cleanup anchor link and we use that in multiple ways to build links while we also drum up legitimate, genuine community participation in the event. Do good while you build links!
What kind of links does this generate?
- Links from local event aggregators
- Links from articles listing top local “green” companies
- Links from Green oriented podcast shownotes, syndicating to 30+ podcast directories with a mix of follow/nofollow links
- PR release -Distribution to 100+ US-based online news sites including TV, radio, magazines, business, finance, news journals, and tech publications
- Includes Digital Journal, Frankly Media, GoMedia and USA News Journals
- Possible links from city hall, non-profit sites, churches, nearby universities
- Includes content for your own site; Assistance in added event to existing page, stand alone event site and recap post for the event with photos/video.
Schedule A Meeting & Learn About The Process
Book a quick call and we’ll walk you through the entire white-label process, the pricing, and how fast we can get your community cleanup on the calendar.
Need to sell it to your team first?
Download our one-page pitch — the idea, the link stack, and the proof, on a single sheet. Forward it to your client or your boss and let it make the case for you.
Completed Cleanup Example:
Created minisite cleanupsparta.com for a Sparta, TN cleanup effort. We submitted to city hall, local event aggregators for a cleanup of the Carter street park. Gained a .gov link for our trouble.
Build Clean Links While Cleaning Up Litter Across America
We usually schedule out your cleanup into the next quarter, to give plenty of time to generate links, do outreach and get participants. We coordinate with non-profits across the US who provide supplies for community cleanup efforts, and find two local people to show up on the day of the cleanup to take pictures and facilitate handing out supplies to any volunteers. We do phone and email outreach to local churches, universities, non-profits, clubs and organizations to get the event listed and find volunteers.
Totally Whitelabeled Link Building Effort
We work in the background, finding the local entity to provide the bags, grabbers etc, so as an SEO you can pitch and bill your client for this unique link and brand building exercise. With the growing importance of branded and entity citations for AI based search results, and recent Google updates, it’s a great tool to add to your link building process as an agency, or freelancer consultant. It’s also a good chance for in-house SEOs to create a real world event, that doesn’t actually require ANY resources or people from the business itself. Of course, all volunteers are welcome to attend, but you can literally “set the date” and not lift another finger and get all the benefits.
Go Deeper: The Strategy Behind Cleanup Links
The Full Playbook
How Community Cleanups Supercharge Your Marketing
The complete breakdown of how one real-world event turns into local, relevant links — with verbatim quotes from Unscripted podcast guests.
Why No Form
Website Forms Suck — Here’s the Alternative
Why we swapped the contact form on this page for a simple booking link, and why you should on your service pages too.
Case Study
Coffee & Links: Our Cookeville Meetup
Another example of turning a genuine real-world event into local visibility, relationships and links.
Want to Run SEO Yourself?
Get hands-on SEO training — five working sessions plus a full SOP library across Technical SEO, Content Strategy, and Link Building. $1,000 flat, and you leave owning the playbook.