Link Building That Google Can’t Devalue
Most link building services sell you the same thing in a different wrapper: outreach templates, DR scores, and links from sites that also link to your competitors. When the tactic gets industrialized, the signal dies.
We built two services around a different idea — do something real in the world, and let the links follow.
One is digital. One is physical. Both generate links that can’t be manufactured on a spreadsheet.
Two Services. Two Kinds of Authority.
🎙️ Podcast-Powered Link Building
For businesses and agencies who want content, authority, and links — all from a single conversation.
When a subject matter expert sits down with a host and they actually dig in, something happens that no keyword tool can replicate. The insights are 100% original. The guest wants to share it. The links come from people who had a reason to give them.
From one 45-minute interview, you get:
- Show notes page with embedded links — live on a credible editorial domain
- Recap blog post handed to the guest — built to link back to your content
- 2 unique expert articles written from the interview content
- Social clips with branded quote cards
- 30+ podcast directory syndications (Spotify, Apple, and beyond)
- Barnacle distribution across LinkedIn, Reddit, and Substack
- Newsletter digest for your existing audience
The guest’s own distribution channel becomes part of your link footprint. Their blog, their social, their audience — all pointing back at content you own.
“Nine out of ten business owners or marketers who have a real business will say yes to a podcast invitation — because they know an interview is a substantial thing. There’s a distribution channel, there are benefits to it, and as a guest you get access to their marketing reach.”
— Jeremy Rivera
Available as:
- White label — we book guests on an existing or new podcast for your clients; they get the links and content, you get the deliverable
- Direct — we build and run the podcast for your business from scratch
→ See the full process and deliverables
→ Schedule a quick call to discuss
🧹 Community Cleanup Link Building
For local businesses and local SEO agencies who want genuine, geo-relevant links — and a reason for the community to talk about you.
We sponsor and organize a community cleanup event in your target city. We handle coordination with local nonprofits, event logistics, PR, and the digital amplification that turns a real-world event into a local link-building campaign.
Links generated typically include:
- Local event aggregators — the kind Google trusts for local relevance signals
- City hall and .gov sites — where applicable (we earned one on our Sparta, TN proof of concept)
- Green business directories and “top local companies” articles
- PR distribution to 100+ US-based online news outlets — TV, radio, magazines, business journals, finance and tech publications (including Digital Journal, Frankly Media, GoMedia, USA News Journals)
- Podcast shownotes syndicated to 30+ directories with a mix of follow/nofollow links
- Nonprofit, church, and nearby university sites where event participation overlaps
We also produce content for your own site: event page copy, a standalone event minisite if needed, and a post-event recap with photos and video.
We partner with Evergreen SEO Services to deliver this as a full white-label option — agencies get a clean link building deliverable, clients get links and PR.
Proof of concept: We built cleanupsparta.com for a Sparta, TN cleanup event, submitted to city hall and local event aggregators, and earned a .gov link in the process.
Typically scheduled one quarter out — enough runway to generate pre-event links, do outreach, build community participation, and make the event actually happen.
→ See the full process and examples
→ Tell us your target city and get started
Which Service Is Right For You?
| Podcast-Powered | Community Cleanup | |
|---|---|---|
| Best for | Any business, any market | Local businesses, local SEO clients |
| Link types | Editorial, show notes, syndication | Local, .gov, PR, directory |
| Content produced | Yes — articles, clips, newsletter | Yes — event page, recap post |
| White label | ✅ | ✅ |
| Timeline | Ongoing / per episode | One quarter out |
| Unique angle | Can’t be replicated by outreach | Can’t be replicated digitally |
Both services are built on the same principle: links that came from something real are links that hold.
About Jeremy Rivera
Jeremy Rivera has been doing SEO since 2007 — long enough to watch every major link building tactic get industrialized, gamed, and devalued. He’s the founder of SEO Arcade, host of the Unscripted SEO Podcast, and has run the Unscripted Podcast Network across five shows as a live proof-of-concept for podcast-powered link building. The community cleanup program grew out of a real campaign run in Sparta and Cookeville, TN.
Both services exist because the question was never “what tactic can we scale?” It was “what can we do that’s genuinely hard to fake?”
Ready to Build Something That Holds?
Podcast-Powered Link Building — Schedule a call →
Community Cleanup Link Building — Tell us your target city →
Not sure which fits? Reach out and we’ll point you in the right direction.