The SEO Arcade
Complete SEO Knowledge Hub
19 years of SEO experience, 100+ expert interviews, and every hard lesson distilled into structured, navigable resource guides. Pick your topic. Dive in. Come back when the next challenge hits.
“I built SEO Arcade because most SEO tools give you data but not direction. These guides are the other half of that — the frameworks, the principles, and the practitioner wisdom that help you know what to do with the data once you have it.”
— Jeremy Rivera · Host, Unscripted SEO Podcast · Founder, SEO ArcadeSeven topical guide pages covering every core discipline of SEO practice. Each guide combines Jeremy Rivera’s host insights from 100+ podcast interviews with direct expert quotes, practical SOPs, and a curated collection of the most relevant published posts on that topic.
SEO Forecasting & Measuring ROI
From opportunity sizing to revenue projection models — everything you need to connect SEO activity to dollars and make the business case before you start.
Explore the Guide →Link Building & Authority
The full spectrum from black hat reality checks to community-based link earning — with practitioner insights on what actually survives algorithm cycles.
Explore the Guide →Entity Optimization, Brand & AI Visibility
Jason Barnard’s algorithmic trinity, the LLM citation compression problem, and every tactical step toward being remembered — not just ranked.
Explore the Guide →Podcasting as Content & SEO Strategy
Why one 30-minute interview produces 10+ content assets, builds entity signals, earns editorial links, and feeds every channel simultaneously — at scale.
Explore the Guide →Keyword Research & Content Strategy
From SERP analysis before any tool to human-first intent framing — the full research and content strategy workflow for SEOs who want to stop guessing.
Explore the Guide →Local SEO & Home Service Marketing
Location pages, GBP optimization, lead capture tools, and the community-based link building strategies that dominate local markets for home service businesses.
Explore the Guide →Technical SEO & Site Fundamentals
Audits, crawling, indexing, redirects, sitemaps, and site architecture — the technical foundation every SEO campaign depends on, and where the biggest silent traffic losses hide.
Explore the Guide →Turn Keyword Data Into Revenue Projections
CTR curves, conversion rates, and revenue modeling across ranking scenarios — shareable Google Sheets for client presentations.
Explore the Forecast Tool →We Produce It. You Deliver the Authority.
Every episode deliverable produced — transcript, show notes, recap articles, quote cards, social posts. Fully white-labeled for your clients.
Explore PAASS →Links Evaluated on Relevance, Not Just Metrics
From community cleanup events to podcast-powered citations — editorial links that compound into real authority over time.
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