.hub-wrap{font-family:’DM Sans’,system-ui,sans-serif;color:#E8E8F0;background:#0D0D14}
.hub-hero{background:linear-gradient(135deg,#0D0D14 0%,#12121E 50%,#0D0D14 100%);padding:64px 32px 56px;position:relative;overflow:hidden;border-bottom:1px solid #2A2A3E}
.hub-hero::before{content:”;position:absolute;top:0;left:0;right:0;bottom:0;background:radial-gradient(ellipse at 70% 50%,rgba(255,184,48,.05) 0%,transparent 60%);pointer-events:none}
.hub-hero .tag{font-family:monospace;font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:#FFB830;border:1px solid rgba(255,184,48,.3);padding:4px 14px;border-radius:3px;display:inline-block;margin-bottom:20px}
.hub-hero h1{font-family:monospace;font-size:clamp(26px,4vw,48px);font-weight:700;color:#F0F0FF;line-height:1.15;margin:0 0 22px;max-width:860px}
.hub-hero h1 span{color:#FFB830}
.hub-hero .lead{font-size:17px;line-height:1.7;color:#8888AA;max-width:700px;margin:0 0 36px}
.hub-hero .host-card{background:rgba(255,184,48,.05);border:1px solid rgba(255,184,48,.18);border-radius:6px;padding:20px 24px;max-width:680px}
.hub-hero .host-card p{font-size:14px;line-height:1.65;color:#B0B0CC;margin:0;font-style:italic}
.hub-hero .host-card .sig{font-family:monospace;font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:#FFB830;margin-top:10px;font-style:normal;display:block}
.hub-body{max-width:960px;margin:0 auto;padding:56px 24px}
.hub-intro{font-size:15px;line-height:1.75;color:#8888AA;max-width:760px;margin:0 auto 52px;text-align:center}
.hub-intro strong{color:#D0D0E0}
.guide-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(280px,1fr));gap:22px;margin:0 0 60px}
.guide-card{border-radius:8px;padding:28px 26px;text-decoration:none;display:block;position:relative;overflow:hidden;transition:transform .15s}
.guide-card:hover{transform:translateY(-2px)}
.guide-card .gc-tag{font-family:monospace;font-size:9px;letter-spacing:.18em;text-transform:uppercase;padding:3px 10px;border-radius:3px;display:inline-block;margin-bottom:14px;border:1px solid currentColor}
.guide-card h2{font-family:monospace;font-size:16px;font-weight:700;color:#F0F0FF;line-height:1.35;margin:0 0 12px}
.guide-card p{font-size:13px;line-height:1.6;color:#8080A0;margin:0 0 18px}
.guide-card .post-count{font-family:monospace;font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:#5A5A7A;margin-bottom:14px}
.guide-card .read-btn{font-family:monospace;font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;text-decoration:none;display:inline-flex;align-items:center;gap:6px}
/* card color themes */
.gc-gold{background:linear-gradient(135deg,#14141F 0%,#161610 100%);border:1px solid rgba(255,184,48,.25)}
.gc-gold .gc-tag,.gc-gold .read-btn{color:#FFB830}
.gc-blue{background:linear-gradient(135deg,#14141F 0%,#101420 100%);border:1px solid rgba(74,159,255,.2)}
.gc-blue .gc-tag,.gc-blue .read-btn{color:#4A9FFF}
.gc-purple{background:linear-gradient(135deg,#14141F 0%,#16101A 100%);border:1px solid rgba(168,85,247,.2)}
.gc-purple .gc-tag,.gc-purple .read-btn{color:#A855F7}
.gc-pink{background:linear-gradient(135deg,#14141F 0%,#1A0D18 100%);border:1px solid rgba(255,45,120,.2)}
.gc-pink .gc-tag,.gc-pink .read-btn{color:#FF2D78}
.gc-amber{background:linear-gradient(135deg,#14141F 0%,#181408 100%);border:1px solid rgba(255,184,48,.2)}
.gc-amber .gc-tag,.gc-amber .read-btn{color:#F0A020}
.gc-green{background:linear-gradient(135deg,#14141F 0%,#0E1610 100%);border:1px solid rgba(62,201,106,.2)}
.gc-green .gc-tag,.gc-green .read-btn{color:#3EC96A}
.gc-slate{background:linear-gradient(135deg,#14141F 0%,#101418 100%);border:1px solid rgba(74,159,255,.18)}
.gc-slate .gc-tag,.gc-slate .read-btn{color:#60A0E8}
.hub-divider{height:1px;background:linear-gradient(90deg,transparent,#2A2A3E,transparent);margin:48px 0}
.hub-section-label{font-family:monospace;font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:#4A4A6A;text-align:center;margin-bottom:28px}
.hub-cta-row{display:grid;grid-template-columns:repeat(auto-fill,minmax(260px,1fr));gap:18px;margin:32px 0 0}
.hub-cta-card{background:#14141F;border-radius:6px;padding:22px 24px;text-decoration:none;display:block;transition:border-color .15s}
.hub-cta-card.gold{border:1px solid rgba(255,184,48,.3)}
.hub-cta-card.gold:hover{border-color:#FFB830}
.hub-cta-card.pink{border:1px solid rgba(255,45,120,.3)}
.hub-cta-card.pink:hover{border-color:#FF2D78}
.hub-cta-card.blue{border:1px solid rgba(74,159,255,.3)}
.hub-cta-card.blue:hover{border-color:#4A9FFF}
.hub-cta-card .ct{font-family:monospace;font-size:9px;letter-spacing:.15em;text-transform:uppercase;margin-bottom:8px}
.hub-cta-card.gold .ct{color:#FFB830}
.hub-cta-card.pink .ct{color:#FF2D78}
.hub-cta-card.blue .ct{color:#4A9FFF}
.hub-cta-card h3{font-family:monospace;font-size:14px;font-weight:700;color:#F0F0FF;line-height:1.3;margin:0 0 8px}
.hub-cta-card p{font-size:12px;line-height:1.55;color:#6868A0;margin:0 0 14px}
.hub-cta-card a{font-family:monospace;font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;text-decoration:none}
.hub-cta-card.gold a{color:#FFB830}
.hub-cta-card.pink a{color:#FF2D78}
.hub-cta-card.blue a{color:#4A9FFF}
.hub-footer{background:#0A0A12;border-top:1px solid #1E1E2E;padding:36px 24px;text-align:center}
.hub-footer p{font-family:monospace;font-size:12px;color:#4A4A6A;line-height:1.6;max-width:600px;margin:0 auto}
.hub-footer a{color:#FFB830;text-decoration:none}
SEO Arcade · Knowledge Hub
The SEO Arcade
Complete SEO Knowledge Hub
19 years of SEO experience, 100+ expert interviews, and every hard lesson distilled into structured, navigable resource guides. Pick your topic. Dive in. Come back when the next challenge hits.
“I built SEO Arcade because most SEO tools give you data but not direction. These guides are the other half of that — the frameworks, the principles, and the practitioner wisdom that help you know what to do with the data once you have it.”
— Jeremy Rivera · Host, Unscripted SEO Podcast · Founder, SEO Arcade
Seven topical guide pages covering every core discipline of SEO practice. Each guide combines Jeremy Rivera’s host insights from 100+ podcast interviews with direct expert quotes, practical SOPs, and a curated collection of the most relevant published posts on that topic.
01 · Forecasting
13 posts · 3 guest voices
SEO Forecasting & Measuring ROI
From opportunity sizing to revenue projection models — everything you need to connect SEO activity to dollars and make the business case before you start.
Explore the Guide →
02 · Link Building
12 posts · 4 guest voices
Link Building & Authority
The full spectrum from black hat reality checks to community-based link earning — with practitioner insights on what actually survives algorithm cycles.
Explore the Guide →
03 · Entity & AI
13 posts · 5 guest voices
Entity Optimization, Brand & AI Visibility
Jason Barnard’s algorithmic trinity, the LLM citation compression problem, and every tactical step toward being remembered — not just ranked.
Explore the Guide →
04 · Podcasting
11 posts · 4 guest voices
Podcasting as Content & SEO Strategy
Why one 30-minute interview produces 10+ content assets, builds entity signals, earns editorial links, and feeds every channel simultaneously — at scale.
Explore the Guide →
05 · Keyword & Content
14 posts · 3 guest voices
Keyword Research & Content Strategy
From SERP analysis before any tool to human-first intent framing — the full research and content strategy workflow for SEOs who want to stop guessing.
Explore the Guide →
06 · Local SEO
12 posts · 4 guest voices
Local SEO & Home Service Marketing
Location pages, GBP optimization, lead capture tools, and the community-based link building strategies that dominate local markets for home service businesses.
Explore the Guide →
07 · Technical SEO
12 posts · 3 guest voices
Technical SEO & Site Fundamentals
Audits, crawling, indexing, redirects, sitemaps, and site architecture — the technical foundation every SEO campaign depends on, and where the biggest silent traffic losses hide.
Explore the Guide →
SEO Arcade Services & Tools
Keyword Forecast Tool
Turn Keyword Data Into Revenue Projections
CTR curves, conversion rates, and revenue modeling across ranking scenarios — shareable Google Sheets for client presentations.
Explore the Forecast Tool →
White-Label Podcast Service
We Produce It. You Deliver the Authority.
Every episode deliverable produced — transcript, show notes, recap articles, quote cards, social posts. Fully white-labeled for your clients.
Explore PAASS →
Link Building Services
Links Evaluated on Relevance, Not Just Metrics
From community cleanup events to podcast-powered citations — editorial links that compound into real authority over time.
View Link Building →
