SEO Podcast Summaries

AI answer engines don’t read the schema on your site, so third-party mentions carry the weight. Olesia Korobka on where those mentions come from in iGaming and technical B2B, and what your entity home still has to do.

Eight coaches for founders and agency owners, sorted by what’s breaking: the business, your head, or your relationships. Every one is a past Unscripted guest.

A head term parks your client next to thousands of big-site chunks in AI search. Matt Goren of RunOctopus turns one keyword into a question map, with an agency checklist for subject, situation, question type and the queries Google anonymizes.

Matt Bailey has built websites since 1995 and says “SEO is dead” only ever means the old tactics are. Here’s his test for sorting an agency plan into tactics and evergreen skills, plus what he thinks of AI visibility tracking.

Great in the boardroom, witness protection on Zoom? Alfred Poor’s three rules for video calls, the backdrop fix for virtual backgrounds, and camera rules by information flow. Recorded March 2025.

If a page’s only value is its words, Jon Gillham says AI shouldn’t write it. Here’s how to apply his test to agency briefs, what the March 2024 numbers do and don’t show, and where a rank prediction model stops short. From a September 2024 interview.

If your first prompt is “how do I do this?”, Kimberly Fischer says you’ve made AI your boss. Her hot latte lesson on why prompting is a communication problem, what shared context does for a team, and five changes to make on your next AI task.

I asked business and tax attorney Delina Yasmeh whether an agency that hands client work to AI is taking on liability. Her answer, her five-rounds contract story, and the questions I’m taking to my own attorney about AI disclosure and shared SOPs.

Barry Moline, a CEO for 29 years, starts AI rollouts with an accurate job description and two questions. What marketing teams can take from it: the job description exercise, a twice-a-month AI show-and-tell, and interviewing your own experts.

Your buyer asks AI which product to get before they see your page. Ernesto Ortiz of Structural SEO runs a four-question product page audit – who it’s for, who it’s not for, what’s included, what isn’t – and here’s how to run it yourself.

A prospect who doesn’t hear back decides what your silence means. Relationship coach Anil Gupta, The Love Doctor, on meaning-making, the labels you use for clients, and why you respond instead of react.

Maya Weinreb can check Claude’s bookkeeping because she knows bookkeeping, and she can’t judge the marketers she hires for the same reason. What that means for anyone selling SEO or content made with AI.

Rich Thomas of CHAOS Moto on AI-referred visitors who land on a page that matches their search, the one-hour callback that closes them, and why sales and marketing should stop fighting over credit.

Small business coach Mitchell Wilson puts marketing third, behind the sales process and the systems that run it. What that means for speed to lead, AI playbooks and fads.

Your client’s tweets may already be in Google’s News tab. Bridget Willard’s step-by-step for running X as off-page SEO, from Google Alerts to the ChatGPT loop.

Behavioral scientist Dr. Gleb Tsipursky on why copywriters and content leads resist AI, why forced adoption produces workslop, and how to roll AI out to a marketing team.

Skip the perfect attribution model. Keith Perhac asks two questions, first touch and last touch, and reads the messy middle only when a decision depends on it.

Taproot founder Tom Girgash on why distribution beats code for a bootstrapped SaaS, the website-tweaking trap, and where organic search fits when ads are off the table.

Dr. John A. King on outside-in vs inside-out marketing, why purpose keeps a content plan alive when motivation fades, and why follow-through is marketing too.