What AI referral traffic actually does on your site
HouseFresh measured it. AI referrals leave in two minutes. Reddit and YouTube referrals stay six to eight, across multiple pages. Gisele Navarro rebuilt the site around that gap.
SEO Podcast Summaries
Don’t know if this podcast has the insight you need? We’re breaking down the content of popular SEO podcasts so you know if they’re worth the listen.
SEO Podcast Summaries
How to Get Recommended by an LLM Before You Are in the Training Data
Patrick Stox, Ben Wills and Ben Senescu split AI visibility into two surfaces on two clocks – the retrieved pages you can work on this week, and the training data you cannot. Here is the practitioner version.
Read the SERP Before You Promise the Keyword
Alex Radetic of Nuvo Agency still does keyword research by opening the search and looking at it. His SERP-reading method, why Search Console impressions are inflated by AI Overviews, and the sixty-seven ChatGPT leads that reframed his AEO pitch.
“Vetted by AI” Is a Real Disclaimer. Here Is How to Hire SEO Help That Isn’t.
Fiverr and Upwork’s “vetted” section says vetted by AI in the fine print. Stephanie Long of Junction Jack on how to actually hire SEO help, plus the verification habit that catches what the tools invent.
8 Reporting Changes After Gert Mellak Called Impressions “All Crap”
Gert Mellak has already pulled impressions out of his client reports, because bots create them and Google does not filter them. Eight practitioner changes from the episode: kill the impressions column, stop pricing off search volume, settle keyword arguments with three weeks of Google Ads, and track high intent instead of traffic.
The $10 SEO Tool: Ben Senescu on Open Source and the $99 Ceiling
Ben Senescu built OpenSEO after bouncing off every tool in the category. The customers who actually pay are not professional SEOs, and the reason why is a market-timing observation worth stealing.
Two Items Before Anything Else: Isaac Justesen on Local SEO for Clinics
Isaac Justesen only markets healthcare clinics, and he says the ranking mechanics barely differ from a plumber. What differs is the copy, the compliance layer, and two items almost nobody finishes.
The LLM Consensus Playbook: What Ann Smarty Actually Runs for Clients
Ann Smarty sells AI visibility work, so her version is specific enough to scope. Her seven-step sequence: run an LLM consensus audit, claim profiles (directories included), own your branded SERP before going outbound, budget six months for Reddit, and report on the answer instead of the citation.
What Actually Works in LLM Search: Malte Landwehr on Consensus, Fan-Outs and AI Slop
Malte Landwehr of Peec AI on what actually moves the needle in LLM search: consensus over your own pricing page, a 5-step query fan-out method, and four measurable ways to catch AI slop before it ships.
Press Releases Are Back (For AI Search)
Bradley Benner explains why press releases now earn AI-search citations: brand references on high-authority news properties that LLMs trust and re-quote.
Owner Intent Over Tenant Traffic: Alex Zweydoff on Doing Property-Management SEO Right
Alex Zweydoff of ClearLead Digital on property-management SEO done right: target owners not tenants, win on speed-to-lead, go hyperlocal, and stay human-first.
SEO SOP: Build an End-to-End “Publisher” Agent
Build an AI agent that runs your whole content pipeline from the terminal — from keyword research to a published page. From Finder US GM Zak Ali.
Search Everywhere Optimization: 5 Practitioner Takeaways from Zak Ali of Finder
Five practitioner takeaways from Finder US GM Zak Ali on the Unscripted SEO podcast.
You Rank Entities, Not Pages: What GeoSonar’s Research Taught Me About AI Search
🎧 Listen to the episode: Every few years a conversation resets a mental model. This was one. I sat down
Your Analytics Are Lying to You: SEO Lessons from a Fractional CCO
🎧 Listen to the episode: I sat down with Joshua Altman of Beltway Media — a fractional Chief Communications Officer
6 SEO Lessons from a 10-Year SaaS: When Ranking #1 Isn’t the #1 Click
Six lessons — straight from the interview with Christopher Gimmer (Snappa, GoodMetrics) — on SEO after AI Overviews: from distance-to-seed to why useful tools out-earn blog posts.
What Erika Braeger of Ten Speed Taught Me About SEO in the AI Era
Erika Braeger of Tenspeed on building confident teams, using AI to kill the pre-work, writing humans-first-but-machine-readable, never rushing a migration, and what AI actually cites at the B2B evaluation stage.
Organic Growth Engineering: Adrian Nikolov on Making AI Do the Job Better
SEO veteran Adrian Nikolov of Haide Digital on organic growth engineering — wiring SEO, GEO and AI automation into self-healing topical authority systems, why authority is the new PageRank, and SEO as the orchestrator of the AI era.
You Might Not Be Ready for Ads: Matt Slaymaker on the Website-First Truth
Paid-media operator Matt Slaymaker says most brands aren’t ready for ads — read the Unscripted SEO conversation through the SEO Arcade lens of website-first conversion.
SEO in the Agentic Age: Rob Bonham on Stewardship, Footprint & Getting Paid
Two-decade SEO Rob Bonham on stewardship over volume, measuring in a post-attribution world, link building as footprint, and getting paid as an independent.