We provide our users with fantastically detailed SEO forecasts, and want to make sure our users know all of the recent features and capabilities we’ve added to our forecasting tool.

Walk-thru Transcript

Welcome to SEO Arcade To generate a forecast for your SEO, hit the generate forecast button. It’s going to give you your dialogue interface, where you’re able to choose your keyword.

Let’s do Nashville kayak tour and put your conversion rate. This is how many of your visitors convert a generic number is 2.5.

“Sale rate” means how many leads you get that turn into paying customers? It’s not a hundred percent unless you’re very lucky . Let’s say that 25% of people turn into customers and it’s a $200 tour.

Now I’m going to choose the device, which is going to let us switch between mobile and desktop. That changes the organic click-through rate table that we use, the way that people come off of Google based off of their device.

Next you can update the location data set. We use data for SEO for our data, and we have all kinds of different countries. So if you’re doing international SEO, you can choose a different country and see if the UK for this particular Aquarius is different than the United States.

Obviously, since it’s Nashville, that’s United States language similar, you can check the language results in a different Google database. Um, so this is English, Dutch, Chinese. We’ve got all of them here.

Once you hit generate it costs 3000 coins for a report.

So I’m going to take a moment to tell you a little bit about our process. So Serk Kate goes to the SERP result for Nashville kayak tour. It finds the top 10 URLs for that particular keyword and then grabs, the top 100 keywords from those pages. So you’re able to see what Google thinks is relevant.

We push the search volume that we get from data for SEO, through an organic click through click through rate table. If you want to mess around with that, it’s here in click through rates, there’s desktop and mobile. You can adjust these.

You can adjust those.

Now let’s take a look at our output. So it’s all in Google sheets.

This is a cover sheet. It tells you what conversion rates, what click through rate positions. And it’s going to give you this table in this table is based off of the data that we’re going to go through in the other tabs. But if you captured half of these keywords in position, one to three, you could potentially get 1100 searches a month, 297 conversions, 74 sales, $14,000 in revenue per month and $178,000 in annual revenue. Or if you only did on the first page, just half of these keywords in four to 10, you can make $47,000 annually. So let’s take a look.

You can see the keyword is listed here. The overlap score tells you how many of those URLs, um, also ranked for that domain. So you can use this as kind of overlap, relevant score. How relevant does Google think this particular keyword is? Here’s the search volume cost per click.

You can port this information over to your ad campaigns and estimation of how much traffic you would get for that keyword based off of your conversion rate. Um, how many leads and then your sales and your revenue from that at the end. Now, if you want to get nitty gritty, every single keyword in every single position is in the sheet.

So if you want to know, what would it be like if I was number five for this term, boom, here’s a sales conversion and traffic for that one particular keyword. Now visualizing this and understanding this data is important. So we’ve added a charts and graph tag to show you at these different positions.

What is the level of traffic? How does that stack up next to each other? What are some different ways to visualize that based off of organic position? You can also do it based off of the overlap score and see if is all of the traffic in unique keywords.

Is it bundled at the top, somewhere in the middle, these charts and graphs can really help explain to your boss, your client, your customer exactly what the outcome you can expect from your SEO campaign.

I hope you enjoy. If you have any questions, don’t hesitate to reach out.

Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of Homes.com, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.