Welcome to our most recent #SEOCHAT conversation, in which we look into the ever-changing world of SEO and content development. Google’s frequent algorithm changes provide a challenge for website owners and content creators in today’s digital economy. How can we modify our methods to stay ahead of the competition?

‘We used to think that if we played it safe with SEO, algorithm adjustments wouldn’t hurt us. But, after years in the industry, I’ve learned the value of keeping proactive.’

Staying ahead is the name of the game, and even Neil Patel knows it:

Participants such as Isha Mehendiratta, Simon Cox, and others express their thoughts on a variety of issues throughout this talk. We look at the most successful content forms for various audiences, the role of AI-driven content, and how to verify your material meets user intent.

Join us on this exploration as we find practical tactics and best practices for handling the ever-changing SEO industry. By the conclusion of this post, you’ll have the knowledge and tools you need to develop content that thrives in the face of Google’s algorithm adjustments. So let’s get started and see how you may alter your content development process to match the needs of an ever-changing digital environment.

How many of you are tired of constantly being on your toes due to Google’s frequent algorithm updates?

A1) we used to believe we always do the right thing so these algorithms should not affect us. And if at the time they did then we cry and wait for things to get better. But honestly so far in my 15 years I have always played safe SEO

Isha Mehendiratta

Ho Rohan! A1 No not tired of it as I put my feet up years ago and go with the flow. If you are doing the right things you will be ahead of the algo changes and the changes will be to your advantage.

Simon Cox 

A1. Honestly at some level I have tried because every update and algorithms are some new things and changes so it requires to make changes in content and make it more quality that ranks on serp mostly when Google added E in E-A-T

keyur shah | SEO

Which content format works best for SEO?

A2 I think you meant Q2 Which content format works best for your audience that is super easy to ensure you get good visibility. Probably. But if you are doing content formats just for the search engines then I recommend you use text on images.

Simon Cox

A2 #SEOchat The format that’s easiest and most appropriate for the user to consume. There are exceptions o/c – whilst video is often (incorrectly IMO) being billed as the future by “gurus” – it’s easier to rank it with a transcript (often overlooked or seen as expensive to do)

Peter Mindenhall

depends entirely on what you’re trying to do, what the website’s business model is, the niche and the audience some stuff requires video to get any traction, other stuff requires guides and how-tos, other stuff requires deep-dive articles

Diego Rivera-Díaz

To what extent can you use AI to create (generate, duh) content without getting penalized?

A3 The core of the content can be AI driven but to get the quality needed to lift it you will need good editorial reviews and changes to give that content unique angles. Ai content won’t get penalised – it will just not do well.

Simon Cox

TBH I think it’s way too early to say to what extent penalisation and penalties will hit. I would think it will become vast given the rate and volume content can be produced. Safest bet ATM – use your own data to develop unique insights

Peter Mindenhall

Google is clear about this. They will not penalize LLM-generated content. I have tweeted about this a while ago. Content needs to be within EEAT – they are fine with it. If Google didn’t want LLM content bard will become redundant.

Megan Newman | eCommerce

Which is the most important aspect of E-E-A-T according to you? Why?

Seriously- they all overlap. I know as an acronym they don’t but as a concept there is tremendous overlap and it’s all one thing in a lot of ways I wish more SEOs would talk about that – I know

@Kevin_Indig has and of course @lilyraynyc

Mordy Oberstein

The whole point of Google from the start was trustworthiness. Their basic algo was on the belief that people who link more to a website are more trustable than others.

Megan Newman

#SEOchat Should we say the importance depends on your website and Google mood and perspective of your website

Isha Mehendiratta

In your experience, does long form content rank better than short form?

A5 i believe if it satisfies users intent then i don’t see whether it’s long form or short form content.

keyur shah | SEO

A5: Content that is detailed, rich in value and is helpful will tend to rank better than either short or long form content that is less so

Boyd Lake SEO

A5 #SEOchat – Dude – silly question without more clarity (define “rank better” in this context). Both can rank, both can also not rank. LF will invariably rank for more terms, and more variance of terms due to potential inference – but even then – SF can and does rank

Peter Mindenhall

Can “great content” rank on its own? Or will you still build links?

A6 Before Pagerank was canceled, nobody would dare ask the question

Laurent Bourrelly aka SEO Conspiracy

A6 #SEOchat – Yup, (provided your definition of “great content” is something that will naturally acquire links because it is genuinely useful and not just scoring well in an “SEO tool”). Takes a while to get there – but it can and does without building links

Peter Mindenhall

Various experts expressed their thoughts on developing content in the face of Google’s frequent algorithm changes during this #SEOCHAT conversation.

  • The participants agreed that playing it safe with SEO strategies is critical for long-term success.
  • It is critical to stay ahead of algorithm updates by continually doing the correct things.
  • When it comes to content types, experts agreed that the format should be determined by what works best for the audience and is the simplest for them to absorb.
  • While video material is sometimes hyped as the future, it is critical to accompany it with a transcript in order to boost its ranking potential.
  • Depending on the website’s business model, expertise, and audience, several sorts of material, such as tutorials, how-tos, and in-depth articles, may be necessary.

The usage of AI-generated material was also explored, with the awareness that, while AI may offer the foundation of the content, it still requires editorial evaluations and revisions to bring fresh ideas and raise its quality. According to the experts, Google does not punish AI-generated content if it fits its requirements of Experience, Expertise, Authoritativeness, and Trustworthiness(EEAT).

Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of Homes.com, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.