ChatGPT invents URLs on your domain and sends real people to them. Your 404 report is the list. The step-by-step for turning invented pages into real ones, from Stephanie Long’s Unscripted SEO interview.
Thirty minutes on a call about precast concrete walls taught me what no keyword tool could. Why the volume era let us skip the client conversation, and why it does not anymore.
Fiverr and Upwork’s “vetted” section says vetted by AI in the fine print. Stephanie Long of Junction Jack on how to actually hire SEO help, plus the verification habit that catches what the tools invent.
A viral thread says prompt ChatGPT ten times, screenshot the sources, and go get profiles wherever they repeat. I ran it across 13 runs with SERP controls. No source appeared in a majority of runs, 56 percent of citations pointed at the firms own websites, and on long-tail queries ChatGPT matched Google top 4 exactly.
Before you commit six months of SEO to a keyword set, buy three weeks of ads on it. The three-keyword validation test Gert Mellak runs when a client’s keyword choice is wrong.
Gert Mellak has already pulled impressions out of his client reports, because bots create them and Google does not filter them. Eight practitioner changes from the episode: kill the impressions column, stop pricing off search volume, settle keyword arguments with three weeks of Google Ads, and track high intent instead of traffic.
Paste a regex and find out whether Search Console, GA4 and Microsoft Clarity will actually run it. Catches lookaheads, backreferences and the other PCRE constructs Google’s RE2 engine silently refuses.
Everything we have published on working with Search Console data: segmenting it with regex, judging how much of it to trust, sizing what is missing, and turning position data into a revenue number.
Every regex worth running in Google Search Console, organised by the question it answers, plus the RE2 limits that make half the patterns in circulation silently fail.
Six podcast episodes now have machine-readable companion files that are richer than the pages they accompany. Three of our own guests disagree about whether that is a good idea. And while testing it we discovered our flagship site had been returning 429 to OpenAI’s crawler on every single page.
AI removed the build constraint and replaced it with a harder one. The backlog triage Ben Senescu ran when sixty pull requests arrived faster than he could safely check them.
Ben Senescu built OpenSEO after bouncing off every tool in the category. The customers who actually pay are not professional SEOs, and the reason why is a market-timing observation worth stealing.
Isaac Justesen only markets healthcare clinics, and he says the ranking mechanics barely differ from a plumber. What differs is the copy, the compliance layer, and two items almost nobody finishes.
The two-item onboarding pass Isaac Justesen runs on every new local client. Categories and services on the Business Profile, then conversion tracking end to end. Both nearly free, both usually broken.
A repeatable process for auditing every source on the open web that describes your business, finding where they contradict each other, and making them agree. Distilled from Ann Smarty of Smarty Marketing on Unscripted SEO.
Ann Smarty sells AI visibility work, so her version is specific enough to scope. Her seven-step sequence: run an LLM consensus audit, claim profiles (directories included), own your branded SERP before going outbound, budget six months for Reddit, and report on the answer instead of the citation.
You rank consensus, not pages. Malte Landwehr of Peec AI turns a query fan-out into a named list of third-party pages to go get: run prompts repeatedly, mine cited sources at URL and domain level, target the pages already listing your competitors, and harvest the words the model appends itself.
Malte Landwehr of Peec AI on what actually moves the needle in LLM search: consensus over your own pricing page, a 5-step query fan-out method, and four measurable ways to catch AI slop before it ships.
Christopher Gimmer on why people link to something that solves a problem instead of another wall of text – and how to scope a linkable micro-tool.
The exact SOP we run: one recorded interview becomes a recap, an SOP, a deck, quote cards and nine syndication targets that each earn a link.
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