What an HCU recovery looks like from the inside
Most of my HCU clients guessed at recovery. Gisele Navarro of HouseFresh measured hers, and the number she found says AI referrals are checking, not looking.
Podcast SEO
Interviews and essays on podcasting as an SEO, link building and visibility channel.
Podcast SEO
Nobody Gets to Stay in Their Lane Anymore
The golden age of SEO let you bury your head and never talk to another department. Patrick Stox, Ben Wills and Ben Senescu on why that is over, and what to do if you are the only SEO in the building.
Podcast SEO
The Link Scarcity Thesis
Two guests with separate datasets said the same thing: links are getting rarer, and that is exactly why they are getting more valuable.
Podcast SEO
I Spent Half an Hour Talking About Precast Concrete Walls, and No Tool I Own Would Have Told Me Any of It
Thirty minutes on a call about precast concrete walls taught me what no keyword tool could. Why the volume era let us skip the client conversation, and why it does not anymore.
Why I Keep Saying Yes To Other People’s Podcasts
Greg Digneo argues you do not own the distribution Google gives you. As someone who hosts and guests, here is the honest ledger on what each one returns.
Doors, Not Dashboards: What Alex Zweydoff Reminded Me About Serving a Niche
Alex Zweydoff of ClearLead Digital measures SEO success by whether a property manager adds a door: owner intent, speed-to-lead, and hyperlocal pages.
From Guest Seat to Authority: Building Entity Signals Through Conversation
How guesting and hosting podcasts build entity signals, citations, and an owned audience that converts on your domain instead of someone else’s platform.
The Faceless-Client Era Is Over: Lessons From Erika Braeger
Erika Braeger of Tenspeed on building confident teams, using AI to kill the pre-work, writing humans-first-but-machine-readable, never rushing a migration, and what AI actually cites at the B2B evaluation stage.
The Content Library No Competitor Can Copy
Interviews build proprietary, high-depth content your competitors can’t scrape or replicate. Here’s why distribution plus depth is the durable SEO play.
Podcast SEO
Owning Your Audience in the AI Era: My Conversation With Adrian Nikolov
Adrian Nikolov of Haide Digital and I get into why AI isn’t taking SEO jobs — fear is — plus owning your audience instead of renting it from Google, prompt-tracking’s non-repeatability problem, and where SEO’s real value sits in the AI era.
Podcasts, Reddit, and the New Citation Map
Why opinions and entity signals get built on podcasts, Reddit, and articles, not on your own homepage. Lessons from Stephan Bajayo and Jason Wade.
Why Podcasting Sits at the Center of My SEO Practice
After 20 years in SEO, podcasting is the highest-leverage hour in my week. Here’s why a recorded conversation beats another blog post.
Every Interview Is a Link-Building Engine
How I turn every podcast interview into relevant links, brand associations, and audience using press releases and profile optimization to compound the effect.
Podcasting Is the Fastest SEO Channel Right Now
A podcast guest spot ranks your name on Spotify in hours. Why interviews are the fastest entity signal and citation play in SEO right now.