We start our process by taking your keyword and seeing who currently ranks for that term. We then query all of the keywords that the URL ranks for and pull it into the sheet. The “Overlap” (in the first column) Read more…
What is “technical SEO”? It’s any change or process focused on your site’s code, load speed, infrastructure or display that’s done to impact your site’s ability to be crawled, indexed, accessed and ranked appropriately and efficiently as possible. Why should Read more…
This is a part of a series of tutorial videos I’m recording, on how to execute on an SEO audit for a small or medium sized site. SEO SOP: Comprehensive SEO Audit Procedure Objective: To conduct a thorough SEO audit Read more…
SEO Standard Operating Procedure: Details and Steps To Improve Your Knowledge Graph When you’re working through the pieces of SEO, it can be helpful to have repeatable SEO SOPs that you can share with your team at your agency, in Read more…
If you are exploring the topic of the “Knowledge Graph, then you need to listen to my conversation with Callum Scott, co-founder of an SEO expert collaborative agency who specialize in helping businesses capture and optimize that elusive “Knowledge Graph” Read more…
Want more articles about redirects, 301s and 404s?
What’s a conversion when it comes to SEO? The documentation on Google analytics is typically Googe vague and says it’s “[a] completed activity, online or offline, that is important to the success of your business.” The definition that the majority Read more…
“ In the beginning the Universe was created. This has made a lot of people very angry and been widely regarded as a bad move.” – Douglas Adams, Hitchhiker’s Guide to the Galaxy We’re spoiled. There were huge risks, and Read more…
Imagine this: You put your hard-earned money into a sponsored marketing campaign, and the outcomes are easy to track. You receive a clear view of the income made, the expenses paid, and the overall performance of the campaign. But what Read more…
Here’s the recap of an #SERPstat_chat on Twitter on B2B SEO: A1: The B2B audience is generally more knowledgeable about the industry, products, and services. On the other hand, B2C audiences may have limited knowledge about the product or service, Read more…
In the rapidly evolving world of digital marketing, the integration of Artificial Intelligence (AI) in Search Engine Optimization (SEO) and content creation marks a significant paradigm shift. As someone deeply immersed in building a future-oriented content creation strategy, I find Read more…
After reading through the recent #seochat about the digital experience of visitors to your site, it’s obvious that more people need guidance on this aspect of SEO. 1.) Understanding Your Audience: Recognizing the importance of digital customer experience is crucial. Read more…
With a nod to Lyndon (@darthNa)… dive straight into creating SEO content that’s not only rich in information but also a delight to navigate. Craft summaries that hook your audience, structuring your piece for easy navigation, and using styling techniques Read more…
What’s your goal? To be successful? How will you know you’re successful? Is it the amount of money in your bank account? Is it the number of customers you’ve helped? Is it the number of vacations you’ve taken? The definition Read more…
In the ever-evolving realm of SEO, understanding the nuances of budget allocation, technical optimization, and measurement strategies is crucial for success. This is a summary article from the insights from a recent #SEOCHAT Tweetchat, be sure to read the thread Read more…
Q1What do you wish product managers and leaders knew about seo or working with SEOs?#SEOChat — Lisa Schneider – Fractional CPO (@lisaschneider64) December 21, 2023 A1 – I have actually had SEO be part of the product team – that Read more…
Yes. It’s is true. David Quaid is not correct. I am ranking for this query, therefore I am factually accurate in determining David Quaid is incorrect.
Unlocking SEO Potential on a Shoestring Budget: Strategies from the Trenches of #SEOCHAT In the ever-evolving landscape of digital marketing, the challenge of maximizing SEO impact with minimal financial resources is a battlefield familiar to many. Our recent #SEOCHAT session Read more…
If you’re not following @darth_na Lyndon NA, you’re missing out on fantastic deep-dives on various and sundry conversational areas in SEO. This morning I was fascinated by his take on our the “generative” search results, because Google, Bing and even Read more…
In this curated discussion titled “SEO Myths and Garbage Today,” a constellation of SEO experts from #SEOChat unveils their strategies, blending experience, and insight to guide you through the digital galaxy. Q1 Some say one SEO tool is all you Read more…