The Challenge of Forecasting in SEO: Connecting Goals to Organic Traffic and Revenue
Many people, including SEOs, think SEO goals are directly connected with traffic and revenue. Sadly, it’s not, at least not
SEO
Insights and hot takes on SEO in general to help you implement content and link strategies online that generate more revenue.
#SEOCHAT Crawling and Indexing
Crawling and Indexing are controversial topics in technical SEO. There are so many misconceptions about how search bots crawl and
So You Want To Grow Your Online Business? Here’s How It’s Done
The key to expanding your business when you’re providing services online, is to understand the intent of your audience, to
Developing a Style Guide for Your Personal Brand
No matter what job you work at, what company you work for, or where you go in your career, one
A Breakdown of 10 SEO Site Crawl Tools
When you’re working to improve your site’s online visibility, executing on keyword research, improving performance in search results, you have
Link Building For Boring Industries
The reality of “building links” or generating authority when it comes to SEO is one of the more difficult tasks
Why Is On-Page SEO Important? (And How It Helps You Rank Higher)
In an industry where people are constantly screaming, “backlinks are king!” and “E-A-T is queen”, you’re probably wondering why on-page
Flying Solo: 9 Quick Tips For Launching Your SEO Freelance Business
I waited too long. I doubted my abilities, wasted a lot of time waiting to start doing freelance SEO work,
Google is the “Other Woman”: The Relationship Algorithm
Over the weekend I had the opportunity to talk to some of my friends who are not in the search
“Living” SEO Case Study ?
This is an honest assessment of the SEO strategy and status of the SEO health of this site. This will
Don’t Make These Small Business Website Fails
Your website is likely the primary way people discover your business. It’s a digital era where opening a browser on
Keyword Research Tip: You Really Should Look At The SERP
I think it’s ironic. but there’s a LOT of SEOs who haven’t actually been using Google for their keyword research.
How To Win With In-House SEO
This is an inspirational story from Chris Rydberg about his experience as an in-house SEO at a large, successful company
Technical SEO #Serpstat_chat
What is “technical SEO”? It’s any change or process focused on your site’s code, load speed, infrastructure or display that’s
What is an SEO Audit?
An SEO audit is a structured review of a website’s technical health, content quality, online visibility, and revenue potential —
SEO SOP: Creating and Optimizing Knowledge Panels for Businesses
This SEO SOP gives agencies, in-house marketing teams, and hired freelancers a repeatable process for creating and optimizing a Google
#SEOBits Capture Knowledge Graph Panels To Improve Branded Keyword Outcomes
If you are exploring the topic of the “Knowledge Graph, then you need to listen to my conversation with Callum
How to properly redirect pages with 301 redirects.
Want more articles about redirects, 301s and 404s?
Converting Conversion Metrics Into Revenue Metrics
What’s a conversion when it comes to SEO? The documentation on Google analytics is typically Googe vague and says it’s
#SEOBits Human First Keyword Research
“ In the beginning the Universe was created. This has made a lot of people very angry and been widely