It might surprise you to know that you can access more data in Google Search console by typing in some Regex than you can through clicking on the various UI elements in the “Performance” section of Search Console that reveals data about your site’s & Google performance. See Queries in Read more…
How does keyword research need to change when you are working with a local small business service provider? (Roofer, plumber, inspector, painter etc) “If the whole point of a content gap analysis is to learn from your competitors and see how you can do it better, why would you want Read more…
It’s no secret that the agency where I worked a few years ago had a number of clients in the outdoor industry. What’s interesting is that in comparison to many other niches and industries there’s very little written about using online marketing tactics for outdoor sites and clients. This could be due Read more…
When you’re working to improve your site’s online visibility, executing on keyword research, improving performance in search results, you have to take stock of all the technical seo and onsite SEO elements of your website to get a complete picture of the project. This means that you need to see Read more…
The reality of “building links” or generating authority when it comes to SEO is one of the more difficult tasks when it comes to SEO. This is largely because it requires interacting heavily with other sites, and convincing them of the value of your site and brand. This becomes even Read more…
The truth is that just getting a page to rank for a keyword phrase is only a part of the work behind a comprehensive SEO strategy. You actually need to get those searchers to click through to your site. 23/* Change your research, the docs and reports you make.Do NOT Read more…
I waited too long. I doubted my abilities, wasted a lot of time waiting to start doing freelance SEO work, and made some big mistakes when I finally launched my full-time SEO consulting service (now based in Cookeville) Don’t be like me. Don’t wait too long. But also don’t jump Read more…
Question: Is there any valid reason to keep a URL that is a 301 redirect in your sitemap? Answer: There is only one scenario where you shouldn’t follow best practices and remove a URL that has a 301 redirect from your sitemap. If your new URLs are not being crawled Read more…
Why should you no-index Thank You Pages & Remove From Sitemaps? When you submit a form, one way of tracking your success is with a Google Analytics goal, based on a visit to a specific page. You do NOT want accidental traffic flowing to that “thank you” page, because it Read more…
Over the weekend I had the opportunity to talk to some of my friends who are not in the search engine optimization industry, and made a realization as I was explaining how we understand Google actually works. I found myself quickly relying on an analogy that I think might be Read more…
I was just chatting earlier today with a fellow parent who was picking up their kid from an outdoor educational program, Nashville Nature Explorers is you’re in the area are AMAZING. He told me that he was into converting vans into living spaces, and was talking for the first time Read more…
Welcome to this week’s #SEOchat recap! Today, we’ll explore managing client expectations in eCommerce SEO campaigns. Balancing timeline and ROI can be challenging, but aligning expectations with realistic goals leads to success. How do you manage client expectations in terms of timeline for SEO implementation for an eCommerce website, while Read more…
Are you ready for the AI-driven revolution in semantic e-commerce SEO? The world of online shopping is changing, and in this blog article, we will look at how artificial intelligence (AI) is likely to change the scene. AI-powered solutions are ready to transform the way businesses optimize their e-commerce presence, Read more…
This is an honest assessment of the SEO strategy and status of the SEO health of this site. This will be a regularly updated monster of a post, with a table of anchor links to the various sections covering the various aspects of SEO for this project. Why have an Read more…
Your website is likely the primary way people discover your business. It’s a digital era where opening a browser on a phone, typing a few words into a search engine, and expecting instant results is the norm. Heck, we’re even talking to our phones these days and getting the information Read more…
I think it’s ironic. but there’s a LOT of SEOs who haven’t actually been using Google for their keyword research. It’s hard to blame them, SEO tools like SEMrush and Ahrefs have what seems to be dozens and dozens of tools, graphs, charts, metrics and tables tables tables of data. Read more…
When you have a business, say a fashion designer, that transforms it’s entire business model to crafting masks for hard hit hospitals in their city, that’s something where you will get links from your media mentions, and a variety of sources. However, what if you’re a heavy industrial tool company Read more…
This is an inspirational story from Chris Rydberg about his experience as an in-house SEO at a large, successful company with a HUGE organic footprint. It’s important to remember that there’s so many in-house experts working hard to deliver SEO outcomes for their brands! First, if you helped me along Read more…
We start our process by taking your keyword and seeing who currently ranks for that term. We then query all of the keywords that the URL ranks for and pull it into the sheet. The “Overlap” (in the first column) then tells you how many of those URLs also rank Read more…
What is “technical SEO”? It’s any change or process focused on your site’s code, load speed, infrastructure or display that’s done to impact your site’s ability to be crawled, indexed, accessed and ranked appropriately and efficiently as possible. Why should you optimize your site technically? A1: If there are technical Read more…