Google Search Console: The Complete Resource Guide
Everything we have published on working with Search Console data: segmenting it with regex, judging how much of it to trust, sizing what is missing, and turning position data into a revenue number.
Google Search Console Regex: The Complete Library
Every regex worth running in Google Search Console, organised by the question it answers, plus the RE2 limits that make half the patterns in circulation silently fail.
We Published Six Markdown Files For AI Crawlers. Then We Found Our Own Site Was Blocking GPTBot.
Six podcast episodes now have machine-readable companion files that are richer than the pages they accompany. Three of our own guests disagree about whether that is a good idea. And while testing it we discovered our flagship site had been returning 429 to OpenAI’s crawler on every single page.
SEO SOP: Decide the One Thing to Ship Next
AI removed the build constraint and replaced it with a harder one. The backlog triage Ben Senescu ran when sixty pull requests arrived faster than he could safely check them.
The $10 SEO Tool: Ben Senescu on Open Source and the $99 Ceiling
Ben Senescu built OpenSEO after bouncing off every tool in the category. The customers who actually pay are not professional SEOs, and the reason why is a market-timing observation worth stealing.
Two Items Before Anything Else: Isaac Justesen on Local SEO for Clinics
Isaac Justesen only markets healthcare clinics, and he says the ranking mechanics barely differ from a plumber. What differs is the copy, the compliance layer, and two items almost nobody finishes.
SEO SOP: Audit the Google Business Profile and Conversion Tracking First
The two-item onboarding pass Isaac Justesen runs on every new local client. Categories and services on the Business Profile, then conversion tracking end to end. Both nearly free, both usually broken.
SEO SOP: Running an LLM Consensus Audit
A repeatable process for auditing every source on the open web that describes your business, finding where they contradict each other, and making them agree. Distilled from Ann Smarty of Smarty Marketing on Unscripted SEO.
The LLM Consensus Playbook: What Ann Smarty Actually Runs for Clients
Ann Smarty sells AI visibility work, so her version is specific enough to scope. Her seven-step sequence: run an LLM consensus audit, claim profiles (directories included), own your branded SERP before going outbound, budget six months for Reddit, and report on the answer instead of the citation.
SEO SOP: Work a Query Fan-Out Into Named Placements
You rank consensus, not pages. Malte Landwehr of Peec AI turns a query fan-out into a named list of third-party pages to go get: run prompts repeatedly, mine cited sources at URL and domain level, target the pages already listing your competitors, and harvest the words the model appends itself.
What Actually Works in LLM Search: Malte Landwehr on Consensus, Fan-Outs and AI Slop
Malte Landwehr of Peec AI on what actually moves the needle in LLM search: consensus over your own pricing page, a 5-step query fan-out method, and four measurable ways to catch AI slop before it ships.
Tools Earn Links That Blog Posts Never Will
Christopher Gimmer on why people link to something that solves a problem instead of another wall of text – and how to scope a linkable micro-tool.
SEO SOP: One Episode Into Twelve Link Assets
The exact SOP we run: one recorded interview becomes a recap, an SOP, a deck, quote cards and nine syndication targets that each earn a link.
Half Of SEOs Are Doing Digital PR And Do Not Know It
Zak Ali says there are two kinds of SEO left: technical SEOs, and SEOs who have not realised their job is digital PR. Which one are you being paid as?
SEO SOP: Score Keyword Relevance by Co-Ranking Overlap, Then Forecast the Revenue
Stop sorting keywords by volume. Jeremy Rivera of SEO Arcade scores relevance with the one signal Google gives you free – how many of the top 10 ranking URLs co-rank for the same phrase – then flips the sort for long-tail, strips the legally forbidden terms with the client, and runs the survivors through volume, CTR, conversion and sale rate into a tiered revenue proposal.
Your Traffic Will Never Be This Cheap Again
Zak Ali of Finder: the traffic you have today is as cheap as it is going to get. What that means for how you budget acquisition in 2026.
Is The Site You Are Paying For Even Indexed?
A ten-minute indexation check any business owner can run before the next agency invoice – and the three questions to ask if the answer is bad.
Never Rush A Website Migration
Erika Braeger’s first migration question is not technical – it is what business goal is driving this. A pre-flight checklist for migrations that do not tank.
SEO SOP: AI Bot Access-Log Analysis
Clicks are no longer attributable, so move the measurement to the one file you already own. Chris Green of Torque Partnership turns raw server access logs into an AI-visibility metric: segment your content, baseline the bot hits, split-test, verify the IP ranges, and report user-triggered AI bot visits as a leading indicator – never as revenue.
Most Location Pages Suck. Fix Yours.
Melissa Popp does not mince words about location pages. A teardown of what makes them thin, and the structure that makes them rank and convert.