Welcome to this week’s #SEOchat recap! Today, we’ll explore managing client expectations in eCommerce SEO campaigns. Balancing timeline and ROI can be challenging, but aligning expectations with realistic goals leads to success. In this post, we’ll discuss best practices shared by industry experts.

A1/1: Managing client expectations is crucial in maintaining a successful SEO campaign for an eCommerce website, and balancing the timeline for SEO implementation with a high ROI can be challenging.

Megan Newman | eCommerce 

A1: Certainly try to find examples of previous work for similar sized sites and content. But nothing is ever 1-to-1. Try to review tactics and adjust every month, make sure the client understands the ecosystem we are in, and why we may turn on a dime sometimes. #SEOChat

TheMann00 – Jacob Mann

I explain that SEO is about long term stable growth… they nod like they understand. Then they immediately proceed to run an idea of how to grow overnight past me. And I then I take their money. What happens next is a real crapshoot

Mordy Oberstein *mediocre at best*

A2/1: The only 2 matrices that an eCommerce client wants to see: – Conversion rate – Revenue generated

Megan Newman

A2 Having any KPIs is a total win. Normally the first thing we need to do is explain what a KPI is.

Simon Cox 

A2: Ecom KPIs to measure:

Average Order Value
Abandoned Cart Rate
Repeat Customers

Those would be my top 3 because they indicate the conversion rates from the SERPs and whether the keywords you are targeting are actually high value buyer keywords.


A4/1: Optimize product titles and descriptions to include relevant keywords and to highlight the features and benefits of the product. Improve the website speed to avoid frustrating the user with slow-loading pages (Change your hosting provider if required).

Megan Newman

A4: Improve content relevancy by targeting thw long tail keyword versions of your top keywords.


A4) Control as many touch points as possible in the user journey. Ecommerce brands still need blogs. They function like sales associates in stores to answer questions, make recommendations, and guide customers along the path to purchase

Jonas Sickler

A5/1: Conduct a thorough analysis of the website by identifying categories that generate the highest traffic and sales. Prioritize products with the highest margins and seasons on which they sell better.

A5/2: Apply data-driven decisions by monitoring data through tools such as Google Analytics, Google Search Console. Prioritize product categories that demonstrate consistent high growth potential and align with the overall business strategy.

A5/3: Focus on product categories with stronger competition by identifying and matching the competitor’s website’s organic traffic.

A5/4: Capitalize on long-tail keywords with high purchase **intentions** to drive targeted traffic to the website’s specific product categories more efficiently.

Megan Newman

A5 you need to audit the site to understand what may be causing issues and then you can prioritise dependent on what the business needs to do. For example getting a tech audit together and building a schedule for that is important as tech can take a long time.

Simon Cox 

Managing client expectations in an eCommerce SEO campaign is a delicate balancing act. By setting realistic goals, educating clients about KPIs, optimizing product descriptions and website speed, leveraging blogs as virtual sales associates, and relying on data-driven decision-making, you can foster a successful collaboration that leads to increased organic visibility, improved conversions, and long-term growth. Stay tuned for more insights and practical tips in our upcoming #SEOchat discussions. For expert guidance, consider partnering with an experienced eCommerce agency.

Remember, the key is to align client expectations with the dynamic nature of SEO, educate them about the process, and demonstrate the value of long-term growth strategies. Together, we can navigate the ever-changing landscape of eCommerce SEO and achieve remarkable results for our clients.

Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of Homes.com, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.