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Reference Blog posts:

Topical content creation Workflow Steps

  • Understand your audience intent
  • Understand funnels
  • Understand market/expertise/brand/legal restrictions
  • Gather initial keywords (SEO forecasts *paid, SEMrush *paid, ahrefs *paid, content analysis *free
  • Understand push/pull of volume/cpc/difficulty
  • Understand seasonality
  • Understand competitor GAP vs unique value/market proposition
  • Clean, Rate, Group and cluster
  • leverage forecasting for strategic decisions
  • Expand & find Featured Snippets/People also ask
  • Determine required topical depth (SERP competitors)
  • Determine headline
  • Curate h2s
  • 40-60 word “FS” capable answers
  • Image inclusion
  • Lists, tables, videos, quotes
  • Repeat for all viable h2s
  • Custom calls to action
  • Internal Links
  • Hub and spoke
  • Include outreach for link building & content strategy

Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of Homes.com, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.