In this #Seochat, experts from various corners of the digital world came together to explain why the digital customer experience matters and how it can transform your online presence.
A1: Digital customer experience can guide your content creation efforts. By understanding your target audience’s preferences, pain points, and needs, you can create high-quality, relevant content that resonates with your audience.VirtuDesk
A1: It helps you identify what content to produce,
terms to target, what is a priority or not,
what needs/wants there are etc.
Proper research exposes T/MoF / S/MoJ opportunities,Darth Autocrat
giving opportunity for awareness, reach, trust etc.
Positive digital customer experiences foster trust and encourage visitors to spend more time on your site, signaling search engines that your content is credible, ultimately boosting SEO rankings.
A2: Personally – I see the prospect pool in various slices/sections. Issue Aware/Unaware Brand Aware/Unaware Product/Service Aware/Unaware Brand Trusting/Untrusting Active/Passive Immediate/Delayed Cold/Warm/Hot Eligible/IneligibleOlena Prokhoda
A2: Consumer customers – individuals that purchase products or services for personal use or consumption. Business customers – companies that purchase products or services to support their operations, production, or resell.Olena Prokhoda
A2: #FunFact There are far more people that Do Not Know what your product is called than customers that do. Customer type 1 – Those who know about the product or service and look for it in search. Customer type 2 – Those who do not know about the product or service until they discover it. (A touchpoint) How do you engage type 2? What do they call the product or service? What do they describe it as? Do they know they need it? Do they know they want it? How will it make their lives better? Why do they want it?Nigel T Packer
A3: Customer personas are how you decide what are relevant keywords to target for your SEO campaign.Sweepsify
A3: Customer personas are fictional representations of your ideal customers based on thorough research on your potential customers.VirtuDesk
A3: Often – a waste of time. That’s not a fault with the concept of persona’s, it’s a statement on how the majority are generated/used. To often, businesses/teams focus on the shallow/immediate “personal” details, rather than the deeper representative points.Darth Autocrat
A4: Customer personas can uncover the specific words and phrases your audience uses when searching for solutions. Incorporating these terms into your keyphrase list ensures your content matches their search intent.VirtuDesk
A4: Customer personas include demographic information including location, age, and household economic data.
They also help explain why and how customers buy.
Thus, they identify the related words to include in your keyword phrases.Sweepsify
A4: By utilising language that suits that audience. How they search, what level of language they use, whether it’s industry terms or laypersons etc. Though G may group and synonymise, if you use a phrase that matches the query, you usually do betterDarth Autocrat (Lyndon NA)
A5: You can start with content marketing. Try creating blogs and articles tailored to their needs to educate and provide value. By positioning your brand as a trusted resource, you can attract and engage customers who are seeking solutions to their problems.VirtuDesk
A5: Talking to the PPC team can help here. What trends have they noticed? With this data, expand your reach by targeting keyword suggestions you would have not otherwise considered. This how to find users that have never heard of you before.Sweepsify
A5: “Omni-presence” By being seen – where/when they go. This can be ads, leaflets, billboards, radio, sponsorships etc., being an active member in communities, forums, social groups, guest posts, roundups, native ads (edverts/advertorials etc.).Darth Autocrat
A6: The same as “funnel” stages etc., it helps you identify different content topics and formats that are of use and interest to prospects – at that time/stage. The more you satisfy them early on, the more trust you can build, and the warmer they become.Darth Autocrat
A6: It helps you plan your content strategy more effectively. You can create and optimize content that guides users through their decision-making process, from informative blog posts to product comparisons and case studies for the consideration stageVirtuDesk
A6: Bcz it will help you to understand the ways to optimize your website’s content strategy in a proper manner. Now, what’s better than good content in SEO!Karan Morwani
A7: Humans first always. Content optimization does not need to obviously game the search engines. If customers notice you’re optimizing for SEO, you’re doing it wrong.Sweepsify
A7: In most cases – both. If you are using SEO as a channel – then you need content that is of interest to searchers. But, depending on the nature of the business/market, not all content is likely SE suitable, or viable for higher rankings.Darth Autocrat
A7: When a potential customer uses search their first touchpoint are the 10 search results on the home page. Humans will be reading the title and description not an algorithm. Write the title for humans, write everything for humans, they will be the ones making the purchaseNigel T Packer
A8: Getting off the bus! LOL More seriously – I’m pushing myself to move to tools/scripts/services rather than working as white label for agencies or individuals. Eventually, I want to disturb every sub-market the Digital Marketing field has 😀Darth Autocrat
A8: Preparing content strategy and building relevant backlinks.Karan Morwani
A8: Use the technology available to make your work easier such as the service provided by https://serpstat.com Always remember that a human will make the purchase, so put the human element into your research and analysis.Nigel T Packer
Here’s an overview of the lessons that can be learned from this week’s #Seochat: