When it comes to SEO, content is the backbone of your digital presence. It’s not just about optimizing keywords and meta tags; it’s about understanding the intricate web of what’s there, what’s missing, what’s outdated, and who you’re trying to reach. The key to success lies in the meticulous art of content auditing.

Join us in this exploration of the world of content audits and SEO, where we dive deep into the strategies, tools, and tactics that can transform your online presence. Whether you’re a seasoned SEO expert or just starting your journey, understanding your content’s intricacies is the first step toward SEO success.

Let’s embark on this journey with insights from some of the industry’s finest minds.

I feel like it’s everything from a certain POV. As an SEO you need to know what content is there what’s missing what needs updating who was targeted who should be targeted and if it’s any good at all!

Mordy Oberstein

Headers. If your headers are cryptic it makes it harder to get INDEXED these days let along rank! #seochat

Mordy Oberstein

A2: My current strategy is to look at our articles that are ranking on page 2 that were published more than 6 months prior. There’s a good chance with updated copy and added/updated kws, we can improve to page 1. Page 3+ I typically recommend an overhaul of images too

Sarah Fuller

All depends. I know a lot of SEOs will look at traffic performance etc. but I think it depends on your goals. If you have a brand positioning goal then I might start with older content that prob doesn’t strike the right tone

Mordy Oberstein

Consolidate as much of the ‘second place’ one into the first…UNLESS it could be re-optimised for a longer-tail KW like a specific FAQ.

Jason Wheelhouse

A4: This happens rarely (thankfully) since we use super long-tail kws, but when it does, I check which article is performing better and update it with any relevant kws/info from the competing article, and then unpublish the “worse” one in our CMS.

Sarah Fuller

A5 I love @alsoasked @semrush @ahrefs Google Search Console, @clearscope#SEOchat

Kelsey Jones

A5: OOF…spreadsheets.

We make audits easy (assuming you’ve been using Divvy to plan all multi-channel content).



@ahrefs and good ol’ Google Search Console #seochat

Sarah Fuller

Conducting content audits and optimizing for SEO is a multifaceted task that demands a thorough understanding of your content landscape. As Mordy Oberstein highlighted, an SEO’s role involves assessing what’s present, what’s missing, and who your content targets. Clear and descriptive headers, as he points out, are crucial in today’s indexing and ranking landscape.

Sarah Fuller’s strategy of revisiting older articles on the second page of search results after six months is a smart move. It’s a reminder that SEO is an ongoing process, and with updated content and keywords, you can ascend to the coveted page one.

As for tools, Kelsey Jones and Sarah Fuller both vouch for Ahrefs and Google Search Console as valuable assets in your SEO toolkit. In addition, DivvyHQ is a handy resource for making content audits easier.

Don’t hesitate to adapt, update, and consolidate your content where necessary. Stay updated with industry trends and tools, and always keep the user experience in mind.

We hope this #SEOChat has provided you with valuable insights for your content audit and SEO endeavors. What tools and strategies have you found most effective in your content audit journey? Feel free to share your thoughts and continue the conversation below. Your engagement is invaluable to our community’s growth

Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of Homes.com, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.