This is a part of a series of tutorial videos I’m recording, on how to execute on an SEO audit for a small or medium sized site.
SEO SOP: Comprehensive SEO Audit Procedure
Objective:
To conduct a thorough SEO audit of a website to identify and address technical issues, content optimization, online visibility, and revenue generation opportunities.
Key Steps:
- Utilize a site crawler tool such as Beamless Up or Screaming Frog to analyze the website’s technical aspects.
- Check for technical issues such as broken links, duplicate content, page speed, and mobile-friendliness.
- Evaluate the website’s architecture to ensure proper indexing and crawlability by search engines.
- Assess the quality and relevance of the website’s content for SEO optimization.
- Analyze the website’s online visibility, including backlinks, domain authority, and social signals.
- Review the website’s current rankings on search engines and identify opportunities for improvement.
- Evaluate the website’s revenue generation potential through lead generation and e-commerce transactions.
Cautionary Notes:
- Ensure that the site crawler tool is configured correctly to gather accurate data.
- Pay attention to details and thoroughly investigate each aspect of the website to uncover any potential issues.
- Take note of any significant findings and prioritize them based on their impact on SEO performance.
Tips for Efficiency:
- Create a checklist of technical aspects to review during the audit to ensure nothing is overlooked.
- Use tools like Google Analytics and Google Search Console to gather additional data for a more comprehensive audit.
- Collaborate with team members or stakeholders to gather insights and perspectives on the website’s performance.
- Document all findings and recommendations in a clear and organized manner for easy reference and implementation.