There’s a subject area of SEO that lies outside of just building links and adding content to move the needle regarding SEO. That’s “technical SEO” to most practitioners, and it’s a rich topical arena with multiple potential ways to decrease traffic losses, mitigate traffic decreases or generate improvements in your SEO traffic. Sometimes it’s adding specific code markup, applying a strategy or tactic, or reversing unwise changes to your site’s structure/architecture. This chat explores several valuable areas where technical SEO can help your SEO campaign.

It can absolutely be a problem when you have multiple articles targeting variations of the same keyword. In addition to what’s been mentioned, I think this is when you look at creating a strong hub/topic page to house the articles that are cannibalizing one another. #seochat

Matt McGee

Def a problem when you have a lot of different assets on a site doing diff things for diff intents! #seochat

Mordy Oberstein

A1: Be careful about this. I have seen tools & people flag pages for cannibalization but they really aren’t. Your homepage is going to rank for a lot of terms but that doesn’t mean you don’t need a separate page dedicated to that term.

Thomas Brodbeck

#seochat A2 technology that semantically maps all pages to each with appropriate anchor text, crawling to extract and identify current link structure and internal pager rank, and then can deploy these recommendations via components or within editorial flows

James F Gibbons

When adding new content, be sure to link to it from other pages on your website. Also, add links to old posts and pages when creating new content to increase visibility.

Megan Newman

f I see a topic across multiple pages that kinda ranks but kinda doesn’t that to me is a sign that I can do a lil magic to spruce things up #seochat

Mordy Oberstein

A3: The client or C-Suite executive has a clear understanding of what traffic improvement they are aiming to achieve. This could come in the form of an overall goal (e.g., increase organic traffic by 50%) or specific goals (e.g., Sales via Search by 20%).

Megan Newman | eCommerce

A3: Ideally, you have prior similar examples you can cite to show the uplift that’s possible. Without that, projecting uplift can be a bit of a crapshoot IMO. You can use generic industry stats re: how many more clicks are expected based on ranking changes. (more…)

Matt McGee

A3: Present visual evidence. Use related industry case studies to drive the point home. Data can help make the case. However, don’t overlook the power of persuasive messaging!


It’s like comparing apples vs oranges…

jacques mojsilovic

A4: It depends – if I’m looking for something specific, the self-hosted is the way to go (pulling titles, h1s, etc.) To best communicate to clients, having that information saved week over week with an SEMrush crawler works best. I use both to do what I need to do.

Thomas Brodbeck

A4 Depends on what I’m doing. Some clients need a hosted solution as the sites are huge and I want to run crawls on a regular basis. But Tech SEO Auditing I prefer to use Sitebulb and Screaming Frog on my desktop so I can run quick crawls and get the answers I need.

Simon Cox 

A6 #seochat Isn’t content spam harder to detect than link spam? Plus, Google is part of the AI-content-generation brigade now. Hard to see how they’ll move away from links because– move towards what?

Rohan Ayyar

Both Google & Bing use websites/SERPs to ground AI answers factually now & in recent research activity. And SERPs need links as validation signal… Near future more of the same.

Roger Montti

A6 No. Well not yet. They will probably be driven by advertising revenue needs and the AI tools could provide additional streams this year. Next year might be different. Organic search is here to stay for a little longer – lets hope it improves.

Simon Cox 

Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.