Don’t Get Locked Into A Specific Number of Words for your posts
You can often get away with ~400-1000 words for:
- Narrow intent keywords (like “temperature to cook chicken”)
- Posts summarizing a video Questions that don’t need a lot of context
- A single product that requires very little education
We’ve found blog posts between 1200-2000 words are sufficient for covering most keywords:
- “How-to” articles
- Educational topics (not necessarily education, but any topic that allows you to educate a reader)
- Product reviews
- Most editorial pieces
I generally look at the 2-3 lowest authority posts that are ranking (low DR and few links to the post), and let that inform my decision.
Ryan
KEEP LEARNING SEO
Twitter is an amazing SEO resource. These are other recaps of answers to common SEO questions or challenges I see floating around the twitterverse, to quickly vanish. Here’s are some recent #seobits I’ve created to capture these ephemeral threads for future reference.
- Use Regex in Google Search Console to get extra data
- Why you shouldn’t include Thank You pages in your Sitemap
- Predict how much traffic & revenue you could generate from SEO
- How to Improve Your /Blog main home page
- What do you change in your keyword research flow to work with small local business clients
