This is an honest assessment of the SEO strategy and status of the SEO health of this site. This will be a regularly updated monster of a post, with a table of anchor links to the various sections covering the various aspects of SEO for this project. My goal is to create awesome “build in public” case studies like this seo success by Ryan Darani.

Why have an ongoing SEO case study? ?

I’ve been doing SEO for small sites, large sites and everything in-between for years. As I sat in the car this last week on a vacation to Destin with my wife, I envisioned what I wanted out of the next three years and realized that I really do believe in the capability and quality of my keyword forecasts and want it to succeed in a big way.

I’m gonna take this SEO keyword service seriously, and treat it like a client

That means taking this project seriously from an SEO perspective, instead of an on-off, side project I want to treat it to the same level of attention and execution as I’ve done for my paying freelance SEO clients.

So here we go.

I’m going to actively update this singular post, with my efforts to gain the organic traffic, and paying customers that I need to make this service into my primary income source, and step back from regular SEO consulting.

I’m going to include the resources I read on these topics, drop links to blog posts, embed relevant tweets and maybe even add videos. Hopefully, while I hold myself accountable for taking this project off the ground someone else can learn from my mistakes and lessons I have and will undoubtedly learn.

Wish me luck!

Table of Contents ?:

  • KPIs, Metrics & Analysis
  • Keyword Research
  • Technical SEO
    • Information Architecture
    • Site Speed, Core Web Vitals
    • Ricketa Racketa, the odds and ends of tech SEO
  • Link Building

An Honest STARTING SEO assessment?

SEO arcade - search console for last 3 months
Fairly steady, but not really growing

Let’s pull back the curtain! Here’s the last 3 months of organic search console data:

So at least my target keyword is performing the best, and not some weird, useless term
So I’ve got one post that’s top dog, then my homepage is only other really ranking page.
“SEO Traffic Estimator” I apparently ranked #3 in summer of 2020 for my blog post

On the Spot Insights & Tasks

  • Can I make edits to reclaim top ranking for SEO traffic estimator
  • Run Reports for other main target phrases
  • Suss out more terms to expand from Search Console data
  • Establish topical universe of keywords to come up with target content to write

*Updated 4/26

My Unique Selling Proposition – Forecasting a “Keyword Universe”‘s ? potential

Kevin Indig dug into why search volume by itself is a dangerous metric, and I think my approach to making a small universe of relevant keywords for each target service and estimating potential is a viable keyword research method, and fulfills a legitimate need in the crowded SEO SAAS space.

Here’s the terms and phrases I’ve been thinking about as relevant to my service.

In short, my keyword service looks at the top 10 urls for a target phrase, grabs the top 100 keywords from them and spits out a Google sheet that calculates an organic CTR, conversion rate, sale rate & revenue per sale.

Here’s the report on “SEO forecast”

So for just that one angle, of “SEO forecasts”, it’s important to keep in mind that this sheet is averaging the traffic for those top 3 rankings. So it’s a very “soft” target. But in that specific niche set of terms, we’ve got enough juice to make something like 27 sales per month potentially more with the longtail, higher conversion keywords.

*Updated 4/26

Categories: SEO

Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.