The weekly #SEObits round-up is a curated recap of the best of the week’s social media coverage. There are a lot of useful insights in these tweets, but they go by so quickly that you might miss them! Here’s my best effort at bringing all those answers and questions into one place.
Allow SEO to guide content, not drive it. It should be a navigator to the writing, not the driver of the words. CAVEAT: I’m not on the marketing side, but I’ve lost hours of my life editing content I would never allow on our website.
Kelli Rodriguez Currie, JD
->#Guest #Blogging! ->If the #company is targeting <22age, then of course try mentioning the website in some meme/comedy creative. ->#Webniar and to make registration on the website’s homepage(landing page) ->#Promoting #Discounts always works if the trial period was #successful
Nitin Gupta
Start with inverted indexes
Bill Slawski
Focus on long tail keywords. Focus on long tail keywords. Focus on long tail keywords.
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“Don’t let it get to you.” When you first start off, you’re probably going to have room for improvement with your emails. It’s also a given people will be dicks about receiving outreach emails anyway. Don’t let any of it get to you. As shit as it is, it’s part of the game.
Ryan Jones
Repurpose your blog content into videos and infographics and start adding value on community forums
Grande Dia
Be genuine. Develop a process to measure and improve your approach. Part of your success relies on your target audience – spend time thinking / choosing the right ones to outreach.
Jerry Low
If you’re reaching out about an unlinked mention in press coverage, do it as immediately after publishing as possible. Start with journalist and then editor. If reaching out to a regular site, dig in to find someone with editorial responsibility rather than the contact us form.
Mark Alves
Don’t be rude (you are representing your client), don’t beg (you are representing your client), and don’t use templates (if you don’t want to seem like a spammer)
Colin McDermott
Spend serious time on research for content and the digital assets you are building – otherwise it will fail.
SEO guy
Initial response rate will be less but over a period of 2-3 months you will be flooded with replies. So be patient and consistent. Make sure to send personalised emails and not templates ones.
Dileep Thekkethi
From my experience, the outreach template that you are using really matters. Read and Implement each new trick you come across and improve your outreach email depending on the results.
Rayyan Syed
#5 for sure
Rhymes w/ lasagna
Public Relations is now #SEO – has been for years #PublicRelations
Rhymes w/ lasagna
KEEP LEARNING SEO
Twitter is an amazing SEO resource. These are other recaps of answers to common SEO questions or challenges I see floating around the Twitterverse, to quickly vanish. Here are some recent #seobits I’ve created to capture these ephemeral threads for future reference.
- Use Regex in Google Search Console to get extra data
- Why you shouldn’t include Thank You pages in your Sitemap
- Predict how much traffic & revenue you could generate from SEO
- What do you change in your keyword research flow to work with small local business clients
Jeremy’s 2026 Refresh: Outreach Survives the AI Era When It Earns Relevance, Not Just Replies
Reading these tips back in 2026, what strikes me is how the fundamentals held while the channel cratered. The mass-template, response-rate game that half these tweets warn about is now actively dangerous: AI has made spammy outreach trivially cheap, inboxes are saturated, and Google’s link spam policies explicitly treat keyword-rich guest-post links and link exchanges as manipulation. If you’re new to SEO, the worst thing you can do is learn outreach as a numbers game. The advice that aged best here is the relationship advice: find the actual person with editorial responsibility, lead with a real reason, and never beg or templatize.
The bigger shift is what a link is even for. In an LLM-driven search world, the link is a relevance and entity signal, not just a PageRank vote, which is exactly the ground Bradley Benner and I covered in his Unscripted SEO episode on relevance and entity associations. So my 2026 outreach advice for a beginner is this: stop pitching links and start earning citations. Build something genuinely worth referencing, target sites that are topically adjacent to you, and treat outreach as the introduction to a real asset, not the asset itself. That’s a relevance-first link building approach, and it pairs naturally with digital PR for link earning, where the link is the byproduct of being quotable rather than the ask itself.