Twitter is a never-ending “firehose of information,” with incredible “Tweet chats” and dialogues. This week’s @serpstat focus will be talking about the Future of SEO

Jon-Mikel Bailey is the Chief Digital Officer of @tribewellspring and a speaker/writer on #MarketingAutomation, #SEO, #SocialMedia, #PPC, and #ContentMarketing.

What frustrates/excites you about the future of SEO the most?

What does the future of SEO hold?

A1: What excites me is that the SEO space is still innovating new methods. Our content and jobs aren’t stale. Plus, since the pandemic everyone needs us more. How depressing it would be to work as a bartender right now.

Joey Trend 

A1: from a newbie standpoint, there’s a ton of areas to learn from. Just knowing the basics won’t gurantee you mega sucess. The inability to learn above all to follow a proven strategy is the most frustrating

Avast Zumac

A1. Exciting – It hasn’t stop fascinating me, it’s constantly getting better in as far as what you can do in #SEO Frustrating – the public at large still considers it dark, seedy, magic. Younger generation thinks no one has thought/considered “that” already

Gabriella

Is indexing going to be a big challenge for SEO?

a2. No. The purpose of an index has changed for GOOG as the Web has become too vast to index completely. With Caffeine and incremental indexing, it is no longer a requirement to be in the index to appear in search results. Crawling a page is a part of indexing.

Marianne Sweeny

indexing is a necessary part of SEO. Without being crawled and indexed by Google, you have no chance of being ranked by Google. This means that indexing is one of SEO’s most essential (if not THE most critical) parts.

Praveenkumar yadav

A2- Nope. I don’t think. More so, I think only sites with larger than normal size often had indexing issues.

Saheed Hassan

Will Google have significant competitors?

A3: As an SEO it is definitely easier to have to focus on only one search engine but, putting that aside, I really do wish there were a couple more search engines with more sizable market share. Unfortunately, I don’t see that happening for a long, long time.

Boyd Norwood 

A3: Not anytime soon. The only competitor that would have any shot is a new one that is decentralized. #serpstat_chat

Joey Trend 

A3: Google will eventually have significant competitors, but this isn’t likely to be very soon. This can certainly change, but it looks like Google will continue to dominate for a while. I think the long-term health of Search would be better with more competition

Boyd Lake SEO

How do you think voice search will change SEO?

A4- it already has in many ways…for example, people are making more precise queries using complete sentences. Ive noticed kids are using conversational language when making queries. AI is already making leaps & bounds towards perfecting/understanding user intent

Gabriella

A4: Voice search will create lots more long-tail keyword phrases to target and rank for. People are more specific with their speech.

Joey Trend

a4. It will make video search more precise as the system uses voiced queries and user behavior to train itself to recognize context. It has already changes machine translation.

Marianne Sweeny

How will AI change the future of SEO?

A5: AI is not going to completely replace human content writers. Instead, humans will work with AI to speed up content production.

Joey Trend

A5- AI is a force for good and evil—while its going help SEOs work smarter and faster, it will also dampen the critical thinking skills of many. As many SEOs will outsource their thinking and decision making to AI. The future looks brights, good and bleak.

Saheed Hassan

a5. It has already fundamentally changed SEO by using prediction based on behavior rather than behavior itself, enhancing the ability of ML to understand context and content without SEO and demoting the influence on links on relevance.

Marianne Sweeny

What’s the future for core web vitals?

A6: I think having a fast, secure, quality web hosting server will be essential to ranking high in the search engines because of core web vitals. Why would Google give you lots of traffic if your site can’t handle it?

Joey Trend

a6. CWV may not be a dominant rank signal. However, it is one where SEO can move the needle. Always with us as search engines look for a way to reduce select resources so that these can be applied to areas where they get insight into search behavior.

Marianne Sweeny

A6: Speaking from a UX standpoint, More websites are to be ranked upon they’re design and structuring. This creates more opportunities for high end sites and less opportunities for poorly designed ones.

Avast Zumac

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Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of Homes.com, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.