This Serpstat conversation with Jess Joyce will be about digital marketing in 2022 / 2023.

Jess Joyce is an SEO Consultant that works with tech companies and agencies on organic SEO. She is also a mother.

As we bid farewell to 2022 and eagerly embrace the prospects of 2023, the insightful #serpstat_chat with Jess Joyce unveils a tapestry of experiences, challenges, and forward-looking strategies in the realm of digital marketing.

In Q1, we witnessed the dedication of teams, debunking the myth of holiday breaks in the digital world. The ever-connected SEO professionals, including Jess Joyce, highlighted the seamless integration of work and life in the digital age.

Q2 provided a glimpse into the dynamic holiday experiences of SEO experts. From innovative projects to strategic planning, each professional approached the holiday season with a unique blend of productivity and relaxation.

The journey continued in Q3, where the power of schema stood out as a game-changer in SEO success stories. Jess Joyce shared the valuable lesson of curating unique, relevant content through recaps, emphasizing the significance of connecting with fellow SEO enthusiasts.

However, the SEO landscape is not without its challenges, as Q4 unveiled. The discussion brought attention to the pitfalls of spending too much time on AI image generators and the cautionary tale of sketchy WordPress SEO plugins. Each setback served as a learning opportunity, enriching the collective knowledge of the digital marketing community.

Looking forward to 2023 in Q5, the anticipation is palpable. Plans for comprehensive content creation, exploring the potential of AI, and scaling operations are on the horizon. The chat participants, including Serpstat, are gearing up for an exciting and transformative year.

Q6 delved into the future of Google Analytics, with insights into the tools and platforms that will shape data analytics strategies. From GA4 transitions to exploring alternative attribution models, the SEO experts showcased their adaptability and commitment to staying ahead in the analytics game.

In Q7, the conversation extended beyond personal experiences, as participants shared their favorite figures to follow in SEO for 2023. The diverse list includes prominent names such as @darth_na, @jessjoyce, and @joeytrend, reflecting the collaborative spirit of the SEO community.

Q1: Are you off until the new year right now?

A1 This week, almost every member of our team is working 🙂 #serpstat_chat

Serpstat

A1: All I need is my phone and computer to work. I’m never really not working!

#serpstat_chat

Joey Trend

a1. No. This quiet time in between holidays is a great opportunity to catch up on areas of interest and neglect.

Marianne Sweeny

Q2: How has your holiday time been? Working on any projects?

A2. Working on a new competitor comparison feature for our SEO forecasts, pretty much finished there! #serpstat_chat

SEO Arcade

Holiday time has been lovely 🙂 A nice brain break! Working on a few projects and some planning so that’s been really really really nice and being able to test some things out going into the new year feels great

Jess Joyce

A2 It’s been a busy week at work but so exciting… Developing content for Twitter and preparing for webinars in January related to On-page SEO and Seasonality in SEO

Olena Prokhoda

Q3: What went well for you in SEO land in 2022?

A3 #serpstat_chat #schema was like having 100k backlinks I don’t have, huge jump in ranking

Jaroslaw Pidburskyj – SEO 

A3. I took on the idea of making recaps of #seochat and #serpstat_chat – I hated that it was INSANE to try and reconstruct a tweetchat experience after the fact. https://seoarcade.com/seo-chat-recaps/… Turns out there’s value in curating unique, relevant content 🙂

SEO Arcade

Worked with wonderful clients & connected with a bunch of wonderful SEOs cc

@myriamjessier as she’s hanging in this chat! Truly filled with a lot of awesome feelings going into 2023

Jess Joyce

Q4: What didn’t work out in your SEO for 2022?

A4. #serpstat_chat – Spent a little too much time playing around with AI image generators, before I found the right methodology of crafting prompt parameters that gave me a consistently useful output vs having fun dinking around with useless (but often neat) images.

SEO Arcade

A4: Sketchy WordPress Seo plugins that ended up hurting instead of helping. However, it was a good lesson to learn. Not all plugins are good. #serpstat_chat

Joey Trend

I didn’t get to write/edit enough content & hope to plan that better in 2023. Would love to get more content published and systems in place to scale along with the technical support.

Jess Joyce

Q5: What are you planning for SEO in 2023?

A5.1 We have lots of plans and are so excited to get down to them in January!

We will continue to make comprehensive content for SEO and Digital Marketing agencies, freelancers, and in-house specialists. Stay tuned! #serpstat_chat

Serpstat

A5: AI is getting real spicy! My agency is looking at how AI can replace content writers and Graphics Designers at a fraction of the cost. #serpstat_chat

Joey Trend

Q5 – #serpstat_chat Scaling is my plans (within reason)! Working on internal connectings/automations and pulling together some elements behind the scenes to do so – shall see what the market has in store for us in 2023

Jess Joyce

Q6: What are your plans for Google Analytics in 2023?

A6 We use GSC to pull most of the primary information (clicks, impressions). We use GA4, but the more important attribution models for us are built in OWOX.

Serpstat

A6: Toss is in the garbage lol JK on GA4 and ready to go for thy shift off GA3. Such a fun task for some.

Damian Schmidt

A6: My team is working on checking GA4 so we can come up with a plan for this.

Pavel Stepanov

Q7: Who is your favorite person to follow in SEO for 2023?

Here is a list of some amazing people, some of them may not be SEO but they have a huge contribution to the Industry:

@aleyda @areej_abuali @schachin @kristaseiden

@azarchick@Marie_Haynes @darth_na @brodieseo @glenngabe @torylynne @Maria_Amelie

Amal Ghosh

The discussion kicks off with a peek into the work landscape during the holiday season. Members of the team, including Jess Joyce, reveal their commitment to ongoing projects, underscoring the 24/7 nature of the digital marketing domain. The notion that the digital realm never sleeps is further emphasized by the sentiment that holiday breaks offer a prime opportunity to delve into neglected areas and catch up on essential tasks.

Holiday projects are unveiled in the next segment, with Jess Joyce actively involved in developing content for Twitter and preparing for webinars related to On-page SEO and Seasonality in SEO. This dynamic exchange underscores the ceaseless nature of the digital marketing profession and the perpetual quest for improvement and innovation.

The conversation takes a retrospective turn with insights into what went well in SEO in 2022. Participants, including Jaroslaw Pidburskyj and SEO Arcade, share successes, with Schema implementation being likened to having a substantial number of backlinks. The value of curating unique, relevant content through recaps is highlighted, showcasing the importance of not only participating in discussions but also extracting enduring value from them.

However, no journey is without its challenges. The pitfalls of overindulgence in AI image generators and the perils of relying on sketchy WordPress SEO plugins are exposed in reflections on what didn’t work in SEO for 2022. These reflections serve as cautionary tales, emphasizing the importance of a discerning approach in the ever-expanding sea of digital tools.

As the conversation leaps forward to 2023, plans for the future come to the forefront. The integration of AI in content creation takes center stage as Jess Joyce shares plans to create comprehensive content for SEO and Digital Marketing agencies, freelancers, and in-house specialists. The theme of innovation persists, with an exploration into how AI might revolutionize content creation processes.

The exploration of future plans extends to Google Analytics in 2023. Jess Joyce sheds light on the intricate web of tools used, underlining the role of Google Search Console (GSC) and GA4, with the team actively exploring the transition and readying for the shift.

HIP HIP, that concludes the 2022 #serpstat chat; see you next year.


Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of Homes.com, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.