This Serpstat conversation with Jess Joyce will be about digital marketing in 2022 / 2023.
Q1: Are you off until the new year right now?
a1. No. This quiet time in between holidays is a great opportunity to catch up on areas of interest and neglect.Marianne Sweeny
Q2: How has your holiday time been? Working on any projects?
Holiday time has been lovely 🙂 A nice brain break! Working on a few projects and some planning so that’s been really really really nice and being able to test some things out going into the new year feels greatJess Joyce
A2 It’s been a busy week at work but so exciting… Developing content for Twitter and preparing for webinars in January related to On-page SEO and Seasonality in SEOOlena Prokhoda
Q3: What went well for you in SEO land in 2022?
Q4: What didn’t work out in your SEO for 2022?
I didn’t get to write/edit enough content & hope to plan that better in 2023. Would love to get more content published and systems in place to scale along with the technical support.Jess Joyce
Q5: What are you planning for SEO in 2023?
Q6: What are your plans for Google Analytics in 2023?
A6 We use GSC to pull most of the primary information (clicks, impressions). We use GA4, but the more important attribution models for us are built in OWOX.Serpstat
A6: Toss is in the garbage lol JK on GA4 and ready to go for thy shift off GA3. Such a fun task for some.Damian Schmidt
A6: My team is working on checking GA4 so we can come up with a plan for this.Pavel Stepanov
Q7: Who is your favorite person to follow in SEO for 2023?
HIP HIP, that concludes the 2022 #serpstat chat; see you next year.