This Serpstat chat will be on defining and accomplishing objectives while starting a new business with Jaime Shine.

Jaime Shine is the owner of Clearly Conveyed Communications. Since 2012, She’ve been connecting companies with their audiences. Inbound certified. Coffee addict, nature enthusiast, and sports fan.

Where should I start when setting marketing goals for my business?

A1: Marketing goals should always be based on generating revenue. All that other stuff is filler.

Joey Trend

A1. find out where your online strengths and weaknesses are WRT visibility in search results and visitor engagement with calls-to-action

Marianne Sweeny

A1: Not a business expert here by any means, but it seems to me that setting correct expectations based on: Industry or business sector, Competitors, Available data – would be where I would look to start. I always want to start with good data. #serpstat_chat

Boyd Lake SEO

I have my ‘why’ to help guide me on my small business journey. Next, should I focus on the short-term or long-term?

A2 Wow! Another intriguing question! My knee gut reaction is long-term goals in mind. Put a landing page together if you want a quick return i.e, short-term growth. Or try some paid search PPC gives a good push in engagement.

Debi Norton

A2) Set long-term goals first, so you know where you want your business to go. These goals should inspire you but not be delusional. In an ideal world, where would you like your business to be in a year? How about 3-5 years?

Jaime Shine

A2 In the first steps, I’d pay more attention to setting monthly goals – short-term. But, also, it’s important to understand what you want to achieve in a year, for instance.

Olena Prokhoda

I’ve set my long-term goals to give me direction. What can I do right now to help achieve these goals?

Q3A3 – based on the long-term goals, create short-term milestones that are backed up with tasks to deliver those milestones.

@ClickUp is a great tool to do this with!

Joseph S. Kahn, President of Hum JAM

A3: Work on your strategies. What will be your first step and the succeeding ones? Set your deadlines and track your progress.

Pavel Stepanov

A3: Define KPIs to measure.


I’ve created my long-term and short-term goals, so I’m excited to get started. Should I start creating content now?

First, determine your ideal customer so you know who you’re creating content for. Then, find where your target audience lives to begin connecting, engaging and building relationships with them one conversation at a time. Creating a community is essential!

Jaime Shine

A4: The fact that you’ve asked. Shows you know already. But simply you lack an Implementation plan. Use the Short as stepping stones, This could be learning the different ways how to write headlines and test that across the different blogs you write in 6 months.

Avast Zumac

a4. Not before taking a look at what you already have to support those goals and how that content is performing. Fix the infrastructure before you start adding on.

Marianne Sweeny

I figured out my ideal customer, so I’m ready to hit the ground running. Wait, what do I do now?

A5: Build a customer persona. This will help you identify their needs and align your content with them


A5 Boil it down into the company’s “ideal” Target Audience. If you don’t know who that is, as any Sales Person -they know! * Create Buyer personas (can have multi-targets) * Decide how to funnel ppl thru buying process (conversion) * Set up “offer” to entice TA

Debi Norton

Develop your marketing strategy, so you have a road map to get where you want to go. Incorporate your long- and short-term goals, target audience, budget, your competition, content process, positioning and KPIs (key performance indicators)

Jaime Shine

Q6: I’ve got my road map (i.e., marketing strategy) in hand. What tools and tactics should I use to get to my destination?

A6: Really depends on which marketing activities your going after. Is it Email Marketing or Paid Ads? Which ever you decide you have a general resource. Personal favourite (

@YouTube )

Avast Zumac

#Serpstat_chat Q6/A6: Tools =

@clickup Tactics = Sprints, Waterfalls or Agile implementations. We have developed templates to cover all Harmonic Ranking Factors in our formula for

@clickup. (they also automate the entire task workflow)

Joseph S. Kahn

Choose your tools and tactics with your resources in mind. Go for quality over quantity! Focus on fewer platforms, create less content that delivers more value (educate & entertain) and spend more time connecting, engaging and creating community

Jaime Shine

I’ve set my marketing goals (remembering my ‘why’), determined my ideal customer, developed my strategy, and chosen my tools and tactics. Any final words of advice?

A7) Adapt and evolve. While marketing is a long-term endeavor, regularly review your efforts so you can make any necessary changes. Check key metrics to evaluate your content’s performance, and be open to new ideas and opportunities.

Jaime Shine

a7. If possible, no dead ends. Most of the pages on your site should have a “next step,” ideally contextually related to page topic, that brings the visitor further into your story.

Marianne Sweeny

A7: Don’t sweat the small stuff!

Joey Trend
That is all for this section of the cha, let me know what you think in the comment section. see you on our next section

Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.