This Serpstat chat will be on defining and accomplishing objectives while starting a new business with Jaime Shine.
Where should I start when setting marketing goals for my business?
A1: Marketing goals should always be based on generating revenue. All that other stuff is filler.Joey Trend
A1. find out where your online strengths and weaknesses are WRT visibility in search results and visitor engagement with calls-to-actionMarianne Sweeny
I have my ‘why’ to help guide me on my small business journey. Next, should I focus on the short-term or long-term?
A2 Wow! Another intriguing question! My knee gut reaction is long-term goals in mind. Put a landing page together if you want a quick return i.e, short-term growth. Or try some paid search PPC gives a good push in engagement.Debi Norton
A2) Set long-term goals first, so you know where you want your business to go. These goals should inspire you but not be delusional. In an ideal world, where would you like your business to be in a year? How about 3-5 years?Jaime Shine
A2 In the first steps, I’d pay more attention to setting monthly goals – short-term. But, also, it’s important to understand what you want to achieve in a year, for instance.Olena Prokhoda
I’ve set my long-term goals to give me direction. What can I do right now to help achieve these goals?
A3: Work on your strategies. What will be your first step and the succeeding ones? Set your deadlines and track your progress.Pavel Stepanov
A3: Define KPIs to measure.Sweepsify
I’ve created my long-term and short-term goals, so I’m excited to get started. Should I start creating content now?
First, determine your ideal customer so you know who you’re creating content for. Then, find where your target audience lives to begin connecting, engaging and building relationships with them one conversation at a time. Creating a community is essential!Jaime Shine
A4: The fact that you’ve asked. Shows you know already. But simply you lack an Implementation plan. Use the Short as stepping stones, This could be learning the different ways how to write headlines and test that across the different blogs you write in 6 months.Avast Zumac
a4. Not before taking a look at what you already have to support those goals and how that content is performing. Fix the infrastructure before you start adding on.Marianne Sweeny
I figured out my ideal customer, so I’m ready to hit the ground running. Wait, what do I do now?
A5: Build a customer persona. This will help you identify their needs and align your content with themVirtuDesk
A5 Boil it down into the company’s “ideal” Target Audience. If you don’t know who that is, as any Sales Person -they know! * Create Buyer personas (can have multi-targets) * Decide how to funnel ppl thru buying process (conversion) * Set up “offer” to entice TADebi Norton
Develop your marketing strategy, so you have a road map to get where you want to go. Incorporate your long- and short-term goals, target audience, budget, your competition, content process, positioning and KPIs (key performance indicators)Jaime Shine
Q6: I’ve got my road map (i.e., marketing strategy) in hand. What tools and tactics should I use to get to my destination?
Choose your tools and tactics with your resources in mind. Go for quality over quantity! Focus on fewer platforms, create less content that delivers more value (educate & entertain) and spend more time connecting, engaging and creating communityJaime Shine
I’ve set my marketing goals (remembering my ‘why’), determined my ideal customer, developed my strategy, and chosen my tools and tactics. Any final words of advice?
A7) Adapt and evolve. While marketing is a long-term endeavor, regularly review your efforts so you can make any necessary changes. Check key metrics to evaluate your content’s performance, and be open to new ideas and opportunities.Jaime Shine
a7. If possible, no dead ends. Most of the pages on your site should have a “next step,” ideally contextually related to page topic, that brings the visitor further into your story.Marianne Sweeny
A7: Don’t sweat the small stuff!Joey Trend