Here’s a curated review of the weekly #SEOchat on Twitter, in case you missed it. These tweets are jam-packed with useful information, yet they pass by so quickly that you could miss them! Here’s my best attempt at gathering all of those responses and questions in one place. This week’s focus is on a substantial algorithm change.
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Crunchy Links’ Senior SEO Manager, Dylan Jones

A1. @lilyraynyc is my first stop to see what the hell is going on #seochat

Jamar Ramos | Your Black Superhero 

#SEOChat A1. 1. GSC/GA – Direct data per site and across multiple for patterns. 2. Twitter – Primarily via @glenngabe and @lilyraynyc.

Lyndon NA (Darth Autocrat)

Def ppl to follow on Twitter for this including: @rustybrick@glenngabe@lilyraynyc@Marie_Haynes@dr_pete and more #seochat

Mordy Oberstein

A1. By following trustworthy SEO gurus and reading their thoughts about it. By looking at the replies under @googlesearchctheir’s recent tweet, we were also able to determine the impact of this update on different people. #SEOChat

Speedy Ranking

Hello, Mordy & Dylan – It’s great to be joining today. A1 My go-to for industry fast SEO information would be @RustyBrick@sejournal & Twitter. #SEOChat

#SEOChat A2. I explain it’s a bit like a car. You frequently top it up with gas, water, oil and wash. As needed, you will get brakes replaced or oil changed. And then there’s planned maintenance/MOTs and part replacement.

Lyndon NA (Darth Autocrat)

A2 When you’re looking at what’s happening with G – I think it’s best to go to the source. Google webmaster blog, Google Webmaster Central & @JohnMu Get right to the root! #SEOChat

Debi Norton

A2: For us, the biggest one was last June. Changes in Google policies saw a huge drop-off, but likely those were not quality clicks, so I am not always hesitant of updates. #SEOChat

Pam Portland

A2. I tend not to worry clients with any of them. The language I try to use is more “it’s always in flux, but the core principles almost never change.” #SEOChat

Doug R Thomas, Esq

A2. I’d only report on the yuge updates search engines announce. Rankings can change by the minute due to small/medium updates. Unless something big is hitting the SERP, I don’t wanna give clients additional reasons to “panic” #seochat

Jamar Ramos | Your Black Superhero

#SEOChat A3. I typically advise waiting – even if there is serious impact on the site. G can (and does!) screw up, and then back-patch … and it’s easy to rush in, break stuff and waste resources needlessly. But I do an analysis – to check for potential issues. >>>

Lyndon NA (Darth Autocrat)

A3: Trendlines are my friend. If it’s pointing in the same direction pre- and post-update, I’m good. If not, that’s when it’s time to dig into what others are seeing and make course corrections. #SEOChat

Pam Portland

A3 After a large core update, it is best to understand the update itself. Then make assessments by checking the stats and seeing where things are going. #SEOChat

Debi Norton

A3. I triage by what can have the biggest impact on recovering a site that might have lost rankings. No need to do 1000 tasks if 3 can recover what was “lost” #seochat

Jamar Ramos | Your Black Superhero 

A3. So I’m a contrarian, and I generally don’t worry at all about updates. So it’s always “wait and see” and check in retrospect. #SEOChat

Doug R Thomas, Esq

#SEOChat A4. “Shifting goal posts” 😀 That’s actually not far from how I explain it though. For those that don’t get it, I just say it’s a bit like ratings for a book or film. You may start off with scores of 1, 2, 3, but over time, if re-judged, they may go up or down. >>>

Lyndon NA (Darth Autocrat)

A4 Google is always going to be updating – that’s why we make no guarantees. We work with the algo to enhance a site so that it best complies with the engines. #SEOChat

Debi Norton

A4: I think that’s an easy option, but if a regular update tanks results, and no one else in the Google-verse is up in arms, looking under the hood – and telling others what’s under there – is the best approach. #SEOChat

Pam Portland

A4. 5W & H. Who on the team identified it? (support your team!) What was identified as the root cause? Where on the site is the biggest priority to fix? When did the issue begin – is that tied to an update? Why was this issue left this way? How can we fix it? #SEOChat

Doug R Thomas, Esq.

A4. Tell them that we’ll discuss the update implications during a Quarterly Business Review. That way they’ve had their other updates, & we can focus on what’s really important during the QBR. I control the narrative, & the client gets the information need #seochat

Jamar Ramos | Your Black Superhero

#SEOChat A5. I think the influence of UX is going to keep increasing, and G will roll more into CWV/UX factors.

Lyndon NA (Darth Autocrat)

A5 Anything that relates to the User Experience – I’d guess. But then I’d also need a crystal ball. *wink* #SEOChat

Debi Norton

A5. More ad space on page 1. Search engines are HUNGRY for money, & ad dollars get them that money. Instead of the movements that change rankings from 11 to 12, we should be on the lookout for lost organic ranking space. SERPs gon’ change, y’all, & not for our benefit #seochat

Jamar Ramos | Your Black Superhero 

A6 When you know you’ve done the best possible for your client’s website – then an update shouldn’t get one unhinged from a G-update. #SEOChat

Debi Norton

I hope you found the summary to be helpful! You can find the previous week’s #SEOchat here if you missed it.