The brave crew of Digital Olypus reached out to 8 experts to ask about failure, content marketing and what is the “secret stink sauce” that causes your content to fail so that you can avoid it!

“Content often fails for two reasons: not taking into account user search intent and content is not useful to the reader (provides the same angle as every other content). Find a unique angle.”

?Jeff Collins, SEO at Purple.

“Your content is sure to fail if you have the following 2 main reasons: you should not be an out of topic in order to be able to target only side keywords or to address all questions on that topic and you should not lose your authority on topics by creating content in all verticals.”- 

Tevfik Mert Azizoğlu, SEO Director at Zeo Agency.

“One of the main reasons why content fails is because content briefs are not optimized to fulfill search intent and beat out competitors who already rank for that keyword.”

 chima mmeje?️‍?, SEO content writer and content strategist for Zenith CopyHackerNoon, and other SaaS and tech brands.

“Your content fails, purely and simply – because you haven’t given it a chance yet. Rome wasn’t built in a day. You need to give it time. Treat it like a meal you are cooking. Make sure you’ve got the right ingredients, and preparation, put it all together and let it develop!”-

????? ?????, Digital Marketer and Founder of ????? ???????.

“One of the biggest reasons why your content is a flop is due to a mismatch in the INTENT behind specific searches and search volume. When you over-rely on tools/search volume data you may become blind to some sizable pitfalls.”- 

Jeremy Rivera, SEO at Hive Digital, Inc. & Founder of SEO Arcade

“Content fails through one key issue; a lack of total belief in its importance. I’ve argued my whole career that content is the heartbeat of every valuable organization, as it is its voice. Without one we are simply a sum of our parts and stand for little more than nothing.”

Simon Penson, Founder of Scaled Consulting,

“Failed content, comes down to two fundamental things: not understanding your audience and not being original. Content needs to fulfill a need and you can’t do that without understanding your audience.” 

Mordy Oberstein, Head of SEO Branding at

“Content often fails because people don’t study the search intent for the keyword. Or they go off topic because they want to create the longest article.”

 Georgi T, Founder of ThriveMyWay.

KEEP LEARNING how not to fail at SEO

Twitter is an amazing SEO resource. These are other recaps of answers to common SEO questions or challenges I see floating around the twitterverse, to quickly vanish. Here’s are some recent #seobits I’ve created to capture these ephemeral threads for future reference.

Categories: SEObits

Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.