How many words should a blog post have

Don't get locked into a specific number of words for your posts You can often get away with ~400-1000 words for: Narrow intent keywords (like “temperature to cook chicken”)⁣⁣ Posts summarizing a video⁣⁣ Questions that don’t need a lot of context⁣⁣ A single product that requires very little education

#SEObITS: How many words should a blog post be?

👉🏻 Your blog post should be the length it takes to cover the topic well.

I love using tools like @clearscope to find how long the other articles on the SERP are as a baseline.⁣⁣

I know, I know. That is not an answer with numbers in it. You're asking for numbers, right?⁣⁣
— Rebekah Edwards (@rebekah_creates) April 13, 2022

This is a tweet chat recap of the weekly #SEObits by Rebekah Edwards Agency Co-Founder/CEO of the Content strategy agency Clara follow her on Twitter

Don’t Get Locked Into A Specific Number of Words for your posts

You can often get away with ~400-1000 words for:⁣⁣⁣

Narrow intent keywords (like “temperature to cook chicken”)⁣⁣
Posts summarizing a video⁣⁣ Questions that don’t need a lot of context⁣⁣
A single product that requires very little education

We’ve found blog posts between 1200-2000 words are sufficient for covering most keywords:⁣⁣

“How-to” articles⁣⁣
Educational topics (not necessarily education, but any topic that allows you to educate a reader)⁣⁣
Product reviews
Most editorial pieces⁣⁣

I generally look at the 2-3 lowest authority posts that are ranking (low DR and few links to the post), and let that inform my decision.
— Debt Capital Guy (@DebtCapitalGuy) April 13, 2022

I generally look at the 2-3 lowest authority posts that are ranking (low DR and few links to the post), and let that inform my decision.
Ryan

KEEP LEARNING SEO

Twitter is an amazing SEO resource. These are other recaps of answers to common SEO questions or challenges I see floating around the twitterverse, to quickly vanish. Here’s are some recent #seobits I’ve created to capture these ephemeral threads for future reference.