Welcome to our blog article, in which we explore the field of marketing techniques and analyze the ever-changing areas of SEO (Search Engine Optimization) and OAO (Owned Asset Optimization). Businesses today try to maximize their online presence and successfully communicate with their target audience. The purpose of this post is to provide light on the key contrasts between SEO and OAO, focusing on the application side in the field of reception marketing.
SEO has long been the go-to method for businesses looking to boost their presence on search engine result pages (SERPs) in the domain of reception marketing. However, OAO takes a different approach by concentrating on maximizing all of a brand’s or business’s digital assets. OAO assists enterprises in creating assets that give great value and cater precisely to what their audience wants by utilizing behavioral data and audience insights.
In the realm of reception marketing, SEO has long been the go-to strategy for businesses aiming to improve their visibility on search engine result pages (SERPs). However, OAO offers a fresh perspective by focusing on optimizing all the digital assets owned by a brand or business. By leveraging behavioral data and audience insights, OAO helps organizations create assets that deliver exceptional value and cater precisely to what their audience wants.
The differences between SEO and OAO extend beyond their execution side. While SEO tends to be page-focused, OAO breaks free from those constraints and adopts a real-world model that revolves around the assets themselves. This intriguing approach opens up new possibilities and allows businesses to think beyond traditional optimization methods.
Another key distinction lies in the objectives of these strategies. SEO primarily aims to optimize websites for search engines, whereas OAO focuses on building an audience and providing them with valuable, relevant content. OAO also leverages analytics to understand user behavior and refine campaigns over time, offering a more personalized and tailored approach.
In this blog post, we will explore various aspects that differentiate SEO from OAO, such as audience building, community creation and management, demand creation, communication strategies, price anchoring, and more. Through insightful quotes and examples from industry experts, we will gain a deeper understanding of the nuances between these two approaches.
Furthermore, we will discuss practical tactics for executing SEO and OAO strategies effectively. From utilizing organic traffic data for informed decision-making to leveraging social media, email marketing, influencer collaborations, and other multi-techniques, we will provide you with actionable insights to enhance your reception marketing efforts.
Finally, by looking into the advantages and disadvantages of SEO and OAO, we want to provide you with the knowledge and tools you need to make informed choices about your marketing efforts. This post will give essential insights and practical advice whether you are a business owner, marketer, or simply interested in the developing environment of digital marketing.
Join us as we discuss the execution side of reception marketing and learn the best strategies for improving your digital assets. Let’s get started!
What is owned asset optimization (OAO)?
A1: This aids the organization in creating a more sustainable business model and brings forth higher returns on investments.
Damian Schmidt
A1: OAO is how brands uncover what their audience wants through behavioral data to create assets that deliver value.
Sweepsify
A1: It sounds like an optimization approach that pivots toward entities that an organization has full control over to serve a market. Looks promising!
Boyd Lake SEO
How is OAO different from SEO?
A2 Audience Building Community Creation and Management Demand creation Communication Strategies and Management Price Anchoring for the service Brand Ambassador Creation And many other aspects are parts of the differences.
Koray Tuğberk GÜBÜR
A2: In SEO we tend to be (but are hopefuly moving away from being) page focused in our efforts. It sounds like OAO is only bound by the assets, which is much more of a real world model. It’s an intriguing way to think.
Boyd Lake SEO
A2: OAO is a subset of SEO that focuses specifically on optimizing all the digital assets that your business or brand owns.
Megan Newman
A2: OAO is not exclusively focused on optimizing a website for search engines and instead seeks to build an audience, providing them with useful and relevant content. OAO also leverages analytics to understand user behavior and refine campaigns over time.
Damian Schmidt
How can you leverage organic search insights beyond SEO?
A3: Just had a mtg where the team was discussing a new product name. I suggested looking at organic traffic data and we quickly found actionable data that helped inform the new product name. SEO FTW!
Boyd Lake SEO
A3.1) Search data is like having access to a real-time focus group: your audience is telling you exactly what they want at any moment. Use data about keywords, volume, intent, and the SERPs to better understand your audience, products, competitors, and reputation.
Jonas Sickler
A3: Beyond data and rankings, we need to think about personalization in assets. Besides optimizing for SERPs, we’re using insights to customize our content, improving our changes for converting more leads.
Мartin Тolovski
What are some ways to get non-organic traffic to high-performing content assets?
A4) – Feature top content prominently – Improve website navigation – Email a relevant audience segment – Atomize top content on social media – Run Google dynamic search ads – Write a byline – Run earned media campaigns
Jonas Sickler
A4: Building an email list always always springs to mind, even though a well-targeted list is built organically 🙂 A killer email marketing campaign amplified with quality content assets can do wonders in driving non-organic traffic.
Мartin Тolovski
A4: Leverage social media,Incorporate influencer marketing, Utilize SEO multi-techniques,Invest in pay-per-click advertising,Take advantage of Twitter chats, Leverage niche guest postings
Damian Schmidt
What are some downsides to solely focusing on the organic search channel?
A5: Paid advertising behavioral insights are underutilized. Furthermore, by only focusing on organic search, you miss opportunities to use your assets to reach users on social platforms.
Sweepsify
A5) Although SEO is highly efficient, it’s still a channel-first marketing strategy with some flaws. – Traffic volatility – Uncertainty of AI in search landscape – High value keywords with low volume – Increased difficulty to rank – Unqualified traffic
Jonas Sickler
A5: Organic search is a long-term, slow process that is resource-intensive and highly competitive. It takes time to track progress and rankings and to make necessary algorithm changes and SEO fine-tuning. Results might be seen months or even years later.
Damian Schmidt
What are some other sources of customer insights beyond organic search data?
A6: Customer service, call center dialogues, review websites, complaint websites, off-line visits, auto-completions, Reddit-type of forums, influencer reviews, etc.
Koray Tuğberk GÜBÜR
A6.1) OAO and reception marketing are about anticipating audience needs and meeting them wherever and whenever they seek answers. Here are some ways to gather consumer insights that will guide your owned asset optimization strategy:
Jonas Sickler
A6: Survey data of a demographic similar to your target audience.
Sweepsify
Should brands have more than one website or blog?
A7: Yes. Have more websites, and more control over the perception of Google. Increase CTR, and total surface on Google SERP. With AI and proper pipelines things will be easier. I missed the SERPStat chat days…
Koray Tuğberk GÜBÜR
A7: This all depends on the relationship between the assets. Nothing wrong with separating an asset out on its own if its topic breadth can expand easier in it’s own space. Internal linking will bring it all into a context if a large umbrella is still wanted
Boyd Lake SEO
A7: As a brand, if you want to expand and reach untapped traffic/market potential, then it’s a no-brainer that you should use multiple domains and blogs. But, like Jonas said, you need unique content to make it work for the multiple services you offer
Мartin Тolovski
The ongoing discussion between SEO and OAO (Owned Asset Optimization) demonstrates that OAO provides a distinct approach to digital marketing. Unlike SEO, which focuses on optimizing websites for search engines, OAO focuses on creating an audience and providing them with valuable content.
OAO uses analytics and user behavior data to improve campaign performance over time, resulting in more audience engagement and conversions. One of OAO’s benefits is its capacity to find its target audience’s needs and wants using behavioral data. Brands may build assets that provide value and resonate with their target market by knowing what they desire. OAO also enables personalization and customization of material, which increases the likelihood of lead conversion.
While SEO is extremely effective, it is not without restrictions. Organic search is a long-term process that involves constant monitoring, algorithm updates, and fine-tuning. Results might take months or even years to appear. Furthermore, SEO is a resource-intensive and highly competitive industry, making it difficult to rank for high-value keywords with low volume.
OAO, on the other hand, offers a more sustainable business strategy with better returns on investment. OAO improves its reach and influence over Google’s impression by optimizing all digital assets controlled by a brand. It also takes advantage of paid advertising behavioral analytics and social media channels to efficiently contact people.
To gather consumer insights for OAO strategies, various sources can be utilized, including survey data, customer service interactions, review websites, offline visits, and influencer reviews. These insights help anticipate audience needs and guide the optimization of owned assets.
In terms of implementation, there are different perspectives on whether to have multiple domains and blogs or maintain a unified umbrella. It depends on the relationship between assets and the expansion potential of each topic. Internal linking can bring everything into context if a broad umbrella is desired.
While both SEO and OAO have their merits, OAO offers a fresh perspective on digital marketing. It focuses on building an audience, providing valuable content, and leveraging analytics to refine campaigns. By embracing OAO, brands can create a sustainable business model that resonates with their target market and delivers higher returns on investment.