SEO Standard Operating Procedure: Details and Steps To Improve Your Knowledge Graph
When you’re working through the pieces of SEO, it can be helpful to have repeatable SEO SOPs that you can share with your team at your agency, in your marketing department or your hired freelancers.
Foundational SEO Information
Explore Google Knowledge Graph For Fun & Profit – Watch Video
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Objective
The objective of this SOP is to guide the process of creating and optimizing knowledge panels for businesses to enhance their online presence and credibility.
Key Steps
Build an Entity Home Page:
Create a dedicated page on the web that serves as the authority on the subject.
Ideally, use an about page on your own website or a social page that you have control over.
Verify information consistency across all corroborating sources.
Interlink between the entity home page and corroborating sources to build trust.
Implement Structured Data:
Use appropriate structured data or schema markup on the about page.
Link all corroborating sources and maintain consistency in descriptions to teach Google about the entity.
Patience and Monitoring:
Understand that the process may take 10 to 12 months to see results.
Monitor progress and make adjustments as needed to improve visibility in the knowledge graph.
Cautionary Notes
Avoid ambiguous entity names that may hinder recognition in the knowledge graph.
Be patient and persistent in following the steps to achieve desired results.
Ensure information consistency and relevance across all platforms and sources.
Tips for Efficiency
Utilize tools like the Kalicube site to identify related entities in the knowledge graph.
Work with available resources and corporate guidelines to optimize information for both search engines and users.
Regularly monitor and adjust the optimization strategy based on results and feedback.
By following these steps and guidelines, businesses can effectively create and optimize knowledge panels to enhance their online presence and credibility.
