Assume you’ve recently built a brand-new website for your company. You’ve spent many hours creating and developing it, and you’re pleased with the results. But there’s one problem: no one appears to know where it is. You look at your statistics, and the traffic figures are abysmal. Your website is buried on page 11 of search engine results pages (SERPs), far from the top, where it should be to be discovered.

If this sounds familiar, you’re not alone. Many website owners struggle with SEO, and it can be frustrating and overwhelming to try to improve your search engine ranking. But the good news is that with the right strategies and tactics, you can achieve SEO success and get your website noticed. In this post, we’ll share some of our top tips and tricks for becoming successful in SEO, so you can climb the ranks of SERPs and drive more traffic to your website.

A1. One who can produce measured results for clients. In the end, clients want ROI. #serpstat_chat

Lisa Sicard

A1 Defining a successful SEO would be one who knows what they are doing and can demonstrate it effectively to obtain the desired results.

Debi Norton

A1 For me, it’s a skilled SEO who boasts several successful cases of increasing website traffic as a result of their work and is also satisfied with his earnings 🙂 #serpstat_chat

Olena Prokhoda

A2 Essential SEO skillsets – desire to always be learning – aptitude to *understand* code – ability to write – decipher thru Analytics – able to create pages that convert and much, much more!

Debi Norton

A2: Skills: 1. Determination to keep learning 2. Resilience to try new techniques (to get work implemented if not succeeding). 3. Emotional Intelligence Knowledge – On Page SEO, Tech SEO and focusing on the area you are good at.

J Turnbull 

A2. Critical thinking Always be willing to learn Trouble shooting skill Never be shy to ask for help And of course SEO knowledge. Haha.

Saheed Hassan

A3 not fully researching into all aspects of onpage, offpage and technical seo, thinking plugins and using wordpress is seo #serpstat_chat

Jaroslaw Pidburskyj

A3: Deciding on and sticking to a single career path. Go out and try everything! In-house, agency, freelance, affiliate, etc. There are so many avenues, and you won’t know which you truly enjoy until you give it a shot.

Taylor Murchison

– working in the comfort zone #serpstat_chat

Shiva Naidu! #DigiBoy

A4: This can vary widely depending on which avenue you take in SEO. But generally, like

@OlenaProkhoda has already mentioned, it’s going to take some courage! Don’t be afraid to get out there and get started. #serpstat_chat

Taylor Murchison

A4: Be humble. Show what you know but be able see if your audience does not understand and therefore need further explanation. Be patient and go into detail on key SEO elements using real life examples.

J Turnbull 

A4 One can demonstrate their skillset by – showing examples, teaching, referrals or just plain LUCK.

Debi Norton

A.5 In simple words: – ????? ? ???????????? –

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Shiva Naidu! #DigiBoy 

A5.1 1. Maintain socials – share your thoughts, insights, and takeaways on SEO – share cases, and screenshots of increasing traffic 😉 – ask questions and ask for advice publicly – join industry discussions

Olena Prokhoda 

A5: Join in conversations everywhere you find them. Participating in industry chats like this one is a great place to start! #serpstat_chat

Taylor Murchison

A6 Some challenges I’ve faced & overcome – not playing “Simon says” w/ clients (relinquish them) -keeping up w/ changing tech GA4 (learning it) -finding trusted advisors (ask for help) -keep moving forward (trust your instincts) -don’t idealize people (respect)

Debi Norton

Bonus: #SEO Bonus TIP SEO is a skill. You will only get better at it by implementing what you learn. Yes, you can learn from thousands of articles about how SEO works. But nothing helps if you don’t implement what you learn

Shiva Naidu! #DigiBoy

A6 Long Twitter threads. Not read them. #serpstat_chat

Remco Tensen

A7 Staying up-to-date with the latest trends – GO DIRECTLY TO THE SOURCE. i.e., Google, Bing #serpstat_chat

Debi Norton

A7 The best & latest [still white hat] ideas are waiting for you to enable them in you head they are not in seobooks bar the basics

Jaroslaw Pidburskyj – #SEO

A7: – Join great communities like

@techseowomen and take part in the different channels helping one another. – Read great newsletters. I like the #SEOFOMO by

@aleyda – Take courses such as with


J Turnbull

To be a successful SEO professional, you must have a combination of technical knowledge, innovative thinking, and a drive to continually learn and adapt. There is no one-size-fits-all method to attaining success in this sector, as our panel of experts has proved. But, by remaining current on industry advancements, establishing a strong online presence, and showcasing your competence to potential customers or employers, you may position yourself for a rewarding and successful career in SEO.

Yet, as Debi Norton points out, SEO is a talent that takes practice and application to properly perfect. You may read all you want about learning to ride a bike, but you won’t become an expert until you get out there and start pedaling. Hence, don’t be afraid to take risks, experiment with new ways, and put your abilities to the test. Practice, as the saying goes, makes perfect!

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Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.