Search Everywhere Optimization: 5 Practitioner Takeaways from Zak Ali of Finder
Five practitioner takeaways from Finder US GM Zak Ali on the Unscripted SEO podcast.
SEO Podcast Summaries
Don’t know if this podcast has the insight you need? We’re breaking down the content of popular SEO podcasts so you know if they’re worth the listen.
You Rank Entities, Not Pages: What GeoSonar’s Research Taught Me About AI Search
🎧 Listen to the episode: Every few years a conversation resets a mental model. This was one. I sat down
Your Analytics Are Lying to You: SEO Lessons from a Fractional CCO
🎧 Listen to the episode: I sat down with Joshua Altman of Beltway Media — a fractional Chief Communications Officer
6 SEO Lessons from a 10-Year SaaS: When Ranking #1 Isn’t the #1 Click
Six lessons — straight from the interview with Christopher Gimmer (Snappa, GoodMetrics) — on SEO after AI Overviews: from distance-to-seed to why useful tools out-earn blog posts.
What Erika Braeger of Ten Speed Taught Me About SEO in the AI Era
Erika Braeger of Tenspeed on building confident teams, using AI to kill the pre-work, writing humans-first-but-machine-readable, never rushing a migration, and what AI actually cites at the B2B evaluation stage.
Organic Growth Engineering: Adrian Nikolov on Making AI Do the Job Better
SEO veteran Adrian Nikolov of Haide Digital on organic growth engineering — wiring SEO, GEO and AI automation into self-healing topical authority systems, why authority is the new PageRank, and SEO as the orchestrator of the AI era.
You Might Not Be Ready for Ads: Matt Slaymaker on the Website-First Truth
Paid-media operator Matt Slaymaker says most brands aren’t ready for ads — read the Unscripted SEO conversation through the SEO Arcade lens of website-first conversion.
SEO in the Agentic Age: Rob Bonham on Stewardship, Footprint & Getting Paid
Two-decade SEO Rob Bonham on stewardship over volume, measuring in a post-attribution world, link building as footprint, and getting paid as an independent.
What a Small Business Professor’s 15 Years in the Classroom Taught Me About Scaling Without Losing Your Core
Toronto Metropolitan University entrepreneurship professor Brad Poulos on the Barbados test, the SaaS expansion trap, and why local service businesses now need to master digital marketing as well as their trade. Plus what 15 years in the classroom taught him about hiring.
How Joel Miller of The SkyFloor Is Navigating AI, Audience, and the New SEO Reality
Joel Miller of The SkyFloor on why human judgment still beats AI for sales analysis, what AI Overviews are doing to organic clicks, and how to build an audience Google can’t take away.
6 Hot Takes From Our Latest Podcast Guests (That Might Change How You Think About SEO & Business)
We’ve been recording. Our guests have been unfiltered. Here are the spiciest takes from the last 6 interviews on the Unscripted network — on AI, SEO, psychology, business models, and why everything you’ve been told might be wrong.
Grant Simmons on Entity SEO, LLMs, and Why GEO Is Just Great SEO
Grant Simmons has been practicing SEO since the mid-90s. In this episode he breaks down entity SEO fundamentals, the EntityMap.org standard, schema markup ROI, the beta testing culture around LLM tools, and why reporting is the biggest unresolved agency problem.
Greg Digneo on Why Visibility Is the New SEO (And What That Means for Your Agency)
Greg Digneo of Content Guppy joins Jeremy Rivera to break down why brand visibility now outweighs raw content production — and what that means for agency budget allocation, LLM rankings, and the future of SEO.
Tom Fox on Podcasting as the Most Powerful Content Engine in SEO
Tom Fox, founder of the Compliance Podcast Network, makes the case for why podcasting delivers five business outcomes simultaneously — and why the AI content saturation crisis makes original podcast interviews a scarcity premium in SEO.
When AI Replaces Your Google Ads Team: A Conversation With Groas Founder David
I’ve spent nineteen years in SEO watching people spend money on Google Ads the wrong way. So when I got
SEO Calculators and Digital Assets: A Conversation with Steven Schneider
Steven Schneider scaled a 40-site affiliate portfolio to $1.4M ARR, then pivoted to helping B2B and SaaS CMOs apply the
Enterprise E-Commerce SEO, Long-Tail Pages & AI Visibility
A Conversation with Paul Baterina of REVOLVE This episode feeds the same machine described in our guide to podcasting as
Timothy Malmros on Black Hat SEO, Drop Domains & the Canonical Trick
Unscripted SEO | Guest: Timothy Malmros More on why we record these at all: the complete guide to podcasting for
Charlie Sells on Why Branded SEO Actually Matters (And How SEOs Keep Missing It)
Look, I’ve been doing SEO since 2007, and I’ll be the first to admit: I was wrong about branded search.
From Word of Mouth to Online Leads: Local SEO Strategies That Actually Work for Home Service Contractors
A conversation with Wyatt Bonicelli of Evolve Agency about Google Business Profile optimization, location page strategy, creative link building, and