A1) I struggle with the word itself, it makes it sound silly. I have tried to get allies, people who are interested and my boss on my side in the first place. It works! #seochat
Montse Cano
A1. You’ve gotta bring the thunder. You’ve gotta bring your A game on data and relationship leveraging to get the budget your SEO campaign needs. #seochat A. What is SEO B. How it benefits everyone C. How long will it take
SEO Arcade
A1: It involves gathering data to support your SEO strategy and creative visualization to present your ideas to the decision makers. #SEOChat
Sweepsify
#seochat A2. Open your ears. Listen to the goals set for your collegues, and show them relevant data. SEO data = Market data – So Sales can understand what people are looking for, Csuite can understand market opportunity, etc
SEO Arcade
A2) Get your boss and some internal influencers on your side. Be clear as to what you’re doing #SEOChat
Montse Cano
A2. Avoid SEO jargon at all costs Explain things in terms other departments understand so they can see the impact it makes on the business overall #SEOChat
Chris Tweten
A2:Talk to the weakest link in the room with your #seo ideas, others will understand what you’re on about, jargon shouldn’t be used as it will confuse those colleagues that don’t follow, the same should apply to your customers. #seoChat
Lui Slauco – #SEO Synergy 1to1 Slava
#seochat A3 – Your biggest opportunity can also be your worst nightmare gate-keeper: You need buy-in from your developers to implement a GOOD chunk of technical SEO items. However, they may be the “big brain” already, and might resent you stepping on “their turf”
SEO Arcade
Probably web devs. Although I haven’t had that much trouble with them over the years. Been told that they feel uncomfy someone else might come to their domain and maybe take away some of their job #SEOChat
Montse Cano
A3. Web devs, their background is focused on totally different metrics and ambitions.
Marco Giordano
Most (if not all) web devs at least have an awareness of SEO in my experience, and that makes selling SEO easier. I’ve probably had more pushback from a UX perspective – even someone who argued that SEO and UX are at odds with each other so they couldn’t do SEO for that reason.
AlexHarford-TechSEO
I talk about different things to different people and at different times. Algo updates only when absolutely necessary. Re other news, I tend to build some sort of comms flow, so that everyone can ask questions, etc. We all can learn from others #SEOChat
Montse Cano
#seochat a4. You can’t just blast noisy details at them, and be selective in what you share: How does this potentially impact THEIR work. (If it doesn’t impact them, then don’t go there. Be selective so it can be impactful.
SEO Arcade
A4. First I try to get as much as relevant information possible about the update then give them a brief and forward them the resources that will help them understand it better. #SEOChat
Amal Ghosh
I try to focus on the intent behind what Google is trying to do #seochat
Mordy Oberstein
A5 #seochat There’s no magic time machine to skip to results. Analogies of gym membership work well – You gotta go, do the thing. Do the thing again. Do the thing. You will likely hate part of it. It will be repetitious. But it will WORK. Check results LATER, focus on DOING.
SEO Arcade
A5. I tell them it’s like real estate. Once you have something, it’s easier to protect itMarco Giordano
Marco Giordano
A5: Create a timeline with future dates on it for the strategy itself. Present data that shows year-over-year SEO improvements gained by competing brands, case study examples
Sweepsify
A5;If the way you‘ve applied your seo the only way you know and after indexing, the page flatlines then a very long-term strategy is the only answer. If you’ve applied it correctly then long-term becomes a lot lesser
Lui Slauco – #SEO Synergy 1to1 Slava
#seochat A6 – There’s no such thing as a “Free lunch”. There are side-benefits in SEO from other marketing efforts, but without forethought you can make other channels LESS effective. (How you show up for you brand name?)
SEO Arcade
A6. By just telling them nothing is free in this world
Amal Ghosh
A6:it is free but your time, isn’t organic free traffic
Lui Slauco – #SEO Synergy 1to1 Slava
A6. I explain to them that hidden costs exist and that we need a salary by law
Marco Giordano
I sincerely hope this overview was useful. You can find it here if you missed last week’s #SEOchat.