Twitter is always a “firehose of information” with fantastic “Tweet chats” and discussions. Last week @serpstat organized a topical exploration of the keyword research tactic of leveraging “Long Tail Keywords”.
Q1. How do you define a long tail keyword?
Q1. How do you define a long tail keyword?#serpstat_chat pic.twitter.com/c0kucxNV91
— Myriam ? (@myriamjessier) August 25, 2022
#SERPStat_Chat A1. Anything that contains the primary keyword (head), and 2+ “modifiers”: * qualifiers/disqualifers (mens, dogs) * descriptors (quality, material, dimension etc.) * location (London) * temporal (18thC) * brand (Nike) * Action/Intent (How to, Buy, Near me)
Lyndon NA (Darth Autocrat)
A1. Keywords containing more than 3 words that define the search internet with a bit more clarity.
Amal Ghosh
A1) Long-tail keywords are unpopular phrases that users only search a few times per month. In other words, they include all the terms that live in the elongated section of the keyword graph. #serpstat_chat
Jonas Sickler
Long-tail keywords are keyword phrases rather than just one word. For example: marketing for dummies. That has 3 words in it. Oppose to for example: marketing. Long-tail phrases are easier to rank for but have less traffic. They are a good place to start!#serpstat_chat
Joey Trend
Q2. What are some of the best B2B long tail keywords? I love the B2B long tail modifiers: Checklist PDF Template
Q2. What are some of the best B2B long tail keywords?
— Myriam ? (@myriamjessier) August 25, 2022
I love the B2B long tail modifiers:
Checklist
Template #serpstat_chat pic.twitter.com/v6ehyTvllc
A2 What about some related to “tools”, like “seo onpage audit tool”? Sometimes we find not very competitive ones. But it takes some time to research 🙂 #serpstat_chat
Olena Prokhoda
#SERPStat_Chat A2. Depends on the market/stage, but: * Wholesale * White paper * Research * Data * Cheat sheet * Templates * Tool/calulator * Resources * Specification sheet Are all good modifiers. So are: * {brand1} compared to {brand2} * {modelX} compared to {modelY}
Lyndon NA (Darth Autocrat)
A2: Blueprint, guide, help, solution. What I could come up with off the top of my head. #serpstat_chat
Joey Trend
Q3. What are some of the best content types to harness the long tail? #serpstat_chat
Q3. What are some of the best content types to harness the long tail?#serpstat_chat pic.twitter.com/WjZ7JqYxjg
— Myriam ? (@myriamjessier) August 25, 2022
Content for un-sexy, boring industries. You know that FEW people will be searching for details on that waste-oil heater for your mechanics shop, so you can be sure that a SUPER specific, and specifically helpful, narrowly focused piece will win the search.
SEO Arcade
#SERPStat_Chat A3. I think that depends a lot on market. (Gaming focused searches can be very specific.) For B2B, it’s typically text, as Informational, either Instructional or Educational (how to’s and explanations)
Lyndon NA (Darth Autocrat)
A3 I would say every type. Maybe I would prefer blog posts on very specific tasks or problems and listicles #serpstat_chat
Marco Giordano
A3 Ideally ones you know about. If you are a subject matter expert then you are going to know loads of stuff about a topic that others do not – and you may not realise! Mind map topics that you know about and leave it for a day before you add to it. #serpstat_chat
Simon Cox
Q4. What’s the ONE thing you wish SEO newbies would know about long tail keywords?
Q4. What’s the ONE thing you wish SEO newbies would know about long tail keywords?
— Myriam ? (@myriamjessier) August 25, 2022
(Let’s talk about B2C long tail as we were asked to)#serpstat_chat pic.twitter.com/NCg2u7zrQr
A4. Long tail keywords are easy to rank for—i think its one of the things a newbie should know. #serpstat_chat
Amo Maida
A4) It’s easy to cannibalize your rankings by creating content that’s too similar. Always check search intent to make sure a new piece of content deserves it’s own URL, or if it’s part of another topic. #serpstat_chat
Jonas Sickler
A4 Volumes you see in the tools really don’t matter at all. They are mostly pretty inaccurate and you might be working for a business where one sale a year brings in massive profit – target the right market. #serpstat_chat
Simon Cox
Q5. What are some examples of websites getting it right when it comes to long tail #SEO?
Q5. What are some examples of websites getting it right when it comes to long tail #SEO?#serpstat_chat pic.twitter.com/4MiVtcxuWk
— Myriam ? (@myriamjessier) August 25, 2022
A5) @HubSpot and@NerdWallet come to mind. And obviously, @tipalti performs really well in the long tail #serpstat_chat
Taylor Murchison
A5 thats a trick question – she’s just trying to get lists of our clients everyone – it’s all been leading up to this socially engineered payoff question! Don’t fall for it. #serpstat_chat
Simon Cox
I would like to see a website that creates most of its content based on long-tail phrases. It would be one huge content monster. I would congratulate their content writers for a long tedious job well done lol. #serpstat_chat
Joey Trend
conclusion
This concludes our long tail keywords #serpstat_chat
— Myriam ? (@myriamjessier) August 25, 2022
Thank you for participating! I can’t believe it’s already over. pic.twitter.com/GazNd21MbT
I would love to hear how you plan to attack long-tail opportunities, as you create long form content for your site! We’d be happy to feature and link to any real-world examples you’d care to share!
