Welcome to our blog article on “Non-obvious Ways to Promote Your Content!” In today’s digital world, content promotion is key to spreading your message and reaching a larger audience. But how can you uncover the ideal techniques for you and discover those unique approaches? We will look at some excellent approaches offered by industry experts and professionals in this post. Whether you’re a seasoned marketer in the B2B or B2C industry, or just getting started, you’ll learn useful ideas to improve your content marketing game.
Data Analysis for Content Optimization
Delving into your data and auditing your content can uncover major lessons. Begin by reviewing your Google Search Console (GSC) to determine which searches are generating the most impressions and clicks.
This will assist you in determining which content connects with your audience and which pages rank highly. Use Google Analytics (GA4) to gauge user activity and determine the sites where people spend the most time. These data-driven tactics can direct you toward content marketing strategies that correspond with the interests and needs of your target audience. That way, you will engage your audience and increase your conversion rate.
Making the Most of Social Media
It’s not only about sharing your work when it comes to advertising your content on social media. According to industry analyst Darth Autocrat, one unconventional strategy is to promote and interact with other people’s material. You may promote yourself as a thought leader and make lasting connections by giving relevant insights and advice relating to your business.
J Turnbull also suggests social listening, which entails monitoring conversations on social media about your sector or content subject. Participate in conversations, provide useful thoughts, and share relevant stuff. This method helps you to reach a larger audience and generate visibility for your material.
Unconventional Email Marketing Techniques
Email marketing is still a strong tool for content promotion, but how can it be used in unconventional ways? J Turnbull proposes the notion of “Content Zombies,” in which you showcase older, evergreen material as well as fresh stuff. This keeps your audience interested and supplies them with important information they would have missed otherwise.
Using email newsletters from other influencers or executives can also help you obtain awareness. If your work gets published in another person’s email because it is of high quality and relevance, it is a powerful recommendation for your material.
The Influence of Networking
Networking is essential for promoting your content. Making connections with peers in the business and possible collaborators can result in improved exposure and content exchange. According to J Turnbull, individuals are more inclined to share and engage with material from people they respect and like. Networking not only increases the visibility of your material, but it may also result in secondary inbound links, media attention, and one-on-one encounters in which your information is shared as helpful advice or thought leadership.
SEO Outside of Your Own Domain
The majority of content authors concentrate on optimizing their own websites and gaining backlinks. However, as Darth Autocrat pointed out, it’s as crucial to optimize external sites where your information appears. Directories, content marketing platforms, and other third-party websites are examples of this. You may broaden your reach and attract a larger audience by ensuring that your material is appropriately optimized and connected back to your own website.
Content Repurposing for New Audiences
Making use of current material to attract new audiences is a very effective method. J Turnbull advocates keeping your information up to date and producing variants for multiple platforms. You may, for example, cut a movie into smaller chunks or turn it into a blog post. Customizing your material to you may appeal to a wide range of people and boost your material’s visibility across several platforms by converting your content to numerous formats such as text, photos, videos, and audio. Are you interested in learning more about content repurposing? Check out this video:
Making Use of User-Generated Content (UGC)
User-generated material may be a valuable source for advertising your own. According to Darth Autocrat, one efficient strategy is to pay people or provide assistance by answering inquiries and delivering insights to entice them to mention your material. Additionally, through competitions, testimonials, and social media tools, you may encourage customers to generate and share content relating to your business. This not only increases interaction but also spreads your content via user advocacy.
Techniques for Non-Obvious Content Promotion
Finally, here are three additional non-obvious methods to consider when advertising your work. To begin, use your email’s postscript (P.S.) method to recommend similar information to your readers. Second, go outside the box and experiment with unique techniques such as printing your material on balloons attached to dolphins—though, as Sweepsify jokes, this may not be the most practical strategy! Finally, as advised by VirtuDesk, consider being creative with different mediums such as printed booklets, stand-alone photos, or short video.
In this blog article, we looked at several unconventional approaches to marketing your content. You may boost your content promotion efforts by analyzing data, leveraging social media, creatively employing email marketing, networking, optimizing external places, repurposing material, and leveraging user-generated content.
Q1: How to find ways of content promotion that will work the best for you, and how to discover non-obvious ones?
A1: Check your GSC, what queries are driving the most impressions and clicks (and what pages are ranking for them). Then check your GA4 and see what pages users are staying on for the longest.
J Turnbull
#SERPStat_Chat A1. There’s several different ways to find sources… 1) Look at existing referral sources, (analytics/tracker/SALs), and look for “qualified” or “active” traffic to verify the source as viable.
Darth Autocrat (Lyndon NA)
A1: The easiest way is to look first at the platforms that your audience uses and use the content formats that are popular on those platforms.
Sweepsify
Q2: What are some [non-obvious] ways you can promote your content on social media?
A2: I second what
@OlenaProkhoda said. It is important to promote other people’s content, engage with them instead of always promoting your own. Share great tips and advice about a topic (not related to your content).
J Turnbull
A2 Engage in social listening
Monitor social media conversations related to your industry or content topic. Participate in discussions, offer valuable insights, and share your content when relevant.
Olena Prokhoda
#SERPStat_Chat A2 Not 100% on what’s obvious or not? 3rd party References Get others to share your posts 3rd party Recommendations Get others to share/mention your stuff 3rd party Reviews Share other peoples reactions/posts about your stuff
Darth Autocrat (Lyndon NA)
Q3: In what [non-obvious] ways can email marketing be used to promote your content?
A3: If you are featured in another person’s newsletter because of the great work you have done, (not because you asked), this promotes your content.
J Turnbull
#SERPStat_Chat A3 Content Zombies You don’t have to include just the new stuff, you can point to older pieces too Challenge See which readers can spot the mistake, or whether you called it correctly etc.
Darth Autocrat (Lyndon NA)
Q4: How can networking help promote your content?
A4: People get to know YOU personally and your marketing skills. You can ask questions, meet others and find out more about them. People like doing business and sharing content with those who they get on well and those who they respect. #serpstat_chat
J Turnbull
#SERPStat_Chat A4 Networking often leads to interactions and traction, which means your content often gets seen, and (so long as you’re not producing garbage), a fair chance of shares. It can also lead to secondary inbound links, or even media attention.
Darth Autocrat (Lyndon NA)
A4: Networking can help your content get shared in one on one interactions as you mentioned. People will share it as sound advice / thought leadership
Sweepsify
What are some [non-obvious] ways to promote your content using SEO?
#SERPStat_Chat A5. 3rd parties/external locations. Usually, people only think about optimising their own content, and garnering links on/to their own sites. You should do the same for where your content appears elsewhere (inc. directories, content marketing etc.).
Darth Autocrat (Lyndon NA)
A5 on-page is the best way that can generate vast amounts of traffic from google, social media only brings in 1’s and 2’s
Jaroslaw Pidburskyj
Q6: How can you repurpose your existing content to reach new audiences?
A6: Update it. For example your content might be the coolest gadgets for kids in 2023. If that works really well, the following year you could do one about the coolest gadgets for adults on a budget.
J Turnbull
A6: You can revise them so they’ll be more updated. If it is a video, you can cut it into smaller video clips or create a blog post from it. #serpstat_chat
VirtuDesk
#SERPStat_Chat A6. There’s 4 (main) mediums: * Text * Image * Video * Audio Each of those may have variants, based on platform (such as cells/slides, booklets, stand alone images in a series, short clips/full length videos etc.).
Darth Autocrat (Lyndon NA)
Q7: What are some effective techniques for leveraging user-generated content to promote your content?
#SERPStat_Chat A7 Bribery You can pay people to mention your stuff 😀 Assist your users You can provide answers, point to resources, give insights/help to questions/problems people pose (or point to alternative options etc.)
Darth Autocrat (Lyndon NA)
A7: Boost your content promotion with user-generated content! Encourage customers to create and share content related to your brand. Utilize hashtags, contests, testimonials, and social media features to amplify their contributions. #UGC#ContentMarketing#BrandPromotion
Serpzilla
Q8: Write 3 more [non-obvious] ways to promote content worth considering
A8: Email P.S.: People who signed up also liked THIS
Sweepsify
#SERPStat_Chat A8 Get it printed on to a bunch of balloons, tie them to a dolphin, and watch it swim about, promoting it at the beach….. No? Okay …
Darth Autocrat (Lyndon NA)
We looked at several unconventional approaches to marketing your content. You may boost your content promotion efforts by analyzing data, leveraging social media, creatively employing email marketing, networking, optimizing external places, repurposing material, and leveraging user-generated content.