“Living” SEO Case Study ?

This is an honest assessment of the SEO strategy and status of the SEO health of this site. This will be a regularly updated monster of a post, with a table of anchor links to the various sections covering the various aspects of SEO for this project.

Why have an ongoing SEO case study? ?

I’ve been doing SEO for small sites, large sites and everything in-between for years. As I sat in the car this last week on a vacation to Destin with my wife, I envisioned what I wanted out of the next three years and realized that I really do believe in the capability and quality of my keyword forecasts and want it to succeed in a big way.

That means taking this project seriously from an SEO perspective, instead of an on-off, side project I want to treat it to the same level of attention and execution as I’ve done for my paying freelance SEO clients.

Recent New Content Created

• SEO Forecasting
  • Made a new cornerstone page for the subject with SEO Forecasting: The Comprehensive Guidebook
  • SEO Opportunity Sizing
  • SEO Forecasting Headaches: Time To Rank
• SEO Chat Recaps
  • Updated SEO at scale on a tight budget #SEOchat
  • Created companion article for SEO on a budget chat
  • Why Optimize Your Digital Customer’s Experience? <- Edited to be JUST the SEOchat thread.
    • Companion summary article: Optimize Your Site’s “Digital Experience”
    • Previously a summary was in the post for just the tweets and block quotes, but I separated them.
• #SEObits
  • Content that satisifes user needs
    • Based this off an interesting thread by Lyndon (Darth NA)
• Other SEO Articles
  • Spent time adding new content and refreshing What SEO KPIs Can You Use With Your SEO Clients? and adding some new images.
• Created SEO SOPs tag
• Created SEO Fundamentals tag

• Started promoting international SEO capabilities

Current SEO Strategy

I’ve got three parts to the current strategy. The first is to capture weekly #seochats, capture them as recap articles, and then make a summary type companion article. Second is to capture interesting SEO conversations and turn them into short form #seobits articles.

Last, I’m trying to make an SEO forecasting hub and spoke, addressing all of the different ways that people think about and approach predicting SEO traffic.